With the continuous development of the mobile phone market, there are more and more types of mobile phones, and what full screen, curved screen, folding screen are out. However, the technology of mobile phone products continues to innovate, and the price has also increased a lot. In the past, if you wanted to buy a better mobile phone, you probably needed to spend two or three thousand, but now you buy a flagship phone, and you can't get it without four or five thousand. It is said that the iPhone released last year hit a new high, the price directly exceeded 10,000, at the same time, the price of domestic mobile phones is also "not to be outdone", such as the leader of domestic machines Huawei, its new flagship Huawei P50 Pro, the price has also reached 7988, close to 8,000.
I don't know if you have found it, in recent years, the reputation of Huawei mobile phones is getting better and better, and the sales are getting higher and higher, but at the same time, the price is getting higher and higher, and Apple's selling price is getting closer and closer, many people are very confused about this, some people would rather accept Apple's high price, not accept Huawei's high price, then, why is Huawei mobile phone more expensive?
First, let's talk about the reasons for the rise in prices (where prices refer to just demand). Have we found that a phenomenon in the mainland is that prices are always rising, but the wage level is rising very slowly, it can be said that it is difficult to keep up with the rise in prices. But if wages don't rise and prices keep rising, where does consumption come from?
First, from the analysis of the international situation, the overall rise in international prices has caused the price of goods on the mainland to rise.
Due to the continuous rise in oil prices, the United States and other countries have developed bioenergy on a large scale, using corn to process fuel ethanol, using soybeans to produce biodiesel, and the demand for corn, soybeans and other grains has increased significantly, driving up food prices in the international market, which in turn has led to the rise in mainland food prices, and affected the prices of major by-foods such as edible oil, meat, poultry and eggs that use grain as raw materials. The rise in prices of grain, oil, meat and eggs and other food products has become the main reason for the rapid rise in the current overall price level.
Second, inflation causes a general and sustained rise in prices.
Marx believed that inflation inevitably causes prices to rise. He defined it as the depreciation of paper money and the rise in prices caused by the amount of money in circulation exceeding the amount of money needed in circulation. Therefore, Western scholars theoretically study inflation to explain the reasons for the general rise in prices, including demand pull, structural imbalance and so on.
3. Historical factors.
The price index is a lagging index, and its reflection of the economy has a lag. From the perspective of the internal relationship of economic operation, from production, circulation to consumption, from upstream products to downstream products, from investment to consumption, there is a transmission process, and price changes are usually the result of changes in various factors in economic activities. Judging from the situation over the years, the prices of major agricultural products on the mainland have been running at a low level since reaching their peak in the mid-90s of last century. At the same time, the cost of planting and breeding has risen sharply with the rise in the price of production materials. Therefore, this round of price increases occurs on the basis of long-term low prices of agricultural products, and is a reasonable compensation for the increase in the production cost of agricultural products.
Fourth, the imbalance between supply and demand causes prices to rise.
The imbalance between the supply and demand structure of pork, housing and other commodities has led to a sharp increase in the price of these commodities due to insufficient supply or excessive demand.
The above mentioned are several reasons for the macro overall price rise, including all aspects of life, such as vegetables and meat related to people's livelihood, the state will definitely control, but when it comes to mobile phones, in fact, mobile phone price pricing is determined by enterprises independently, the state will not manage too much, because the market economy is to make the market dynamic, have a certain degree of autonomy.
This also creates another problem, that is, mobile phone manufacturers can set prices at will, resulting in the price of mobile phones has been rising.
Personally, I feel that this is a common problem in all manufacturing industries, and any manufacturer wants to continuously increase the unit price of customers and increase the unit price of products, the reason is not how good the mobile phone is, but simply the benefit.
This is the law of all manufacturing industries, even if the processing level of mobile phones is already very high, even if it does not use such a high configuration, or far beyond the demand, it will continue to upgrade, but the manufacturing industry also has to control the service life of mobile phones, which is actually a bit contrary, mobile phones are getting more and more expensive, logically speaking, the quality should be better and better, the use time is getting longer and longer, but in fact, it is not so obvious, can only say that there is a little effect, expensive mobile phones are used at most two or three years more than cheap ones.
The most important thing is the processor, Apple mobile phones are obviously much better processor, but domestic mobile phones in order to increase the price, can only change some low-tech components, such as photos, curved screens and so on. Speaking of curved screens, I can't figure it out, what is the role of curved screens, beautiful? It's still easy to use, except that it can be broken when it falls, and it doesn't have much effect. Of course, some people may like it, so I won't comment much.
There are many consumers who find it difficult to accept this, why in the past two or three years, domestic mobile phones have become more and more expensive? In fact, it is caused by the following three reasons.
First, the performance of mobile phones has been comprehensively improved, and hardware costs have remained "high".
I believe that everyone has obvious perception, the current smart phone compared to ten years ago performance has been improved a lot, so the cost of mobile phone components in all aspects is also rising, Qualcomm Snapdragon processor is a typical example, now a Snapdragon 8Gen1 processor, the price is about 1200 yuan, plus other mobile phone accessories, if it is still sold two or three thousand, then the manufacturer can not be said to be a thin profit, do is to lose money. In addition, in the Internet era, in order to strive for greater exposure, brands also need to invest a lot of manpower and financial resources in publicity, look at the sky-high endorsement fees of current stars, you can know that this part of the cost is definitely not low. To put it bluntly, marketing has spent a lot of financial resources.
At this time, I thought of a conversation between Musk and the president of Lenovo, which was very funny. In 2014, Lenovo Yang Yuanqing asked Musk: I hope Musk will cooperate with Lenovo and find a way to apply my ideas to Tesla's design. It is no wonder that Yang Yuanqing has such confidence, and the association at that time was many, many, many times larger than Tesla! Tesla had more than 30,000 users at the time, and demand exceeded supply, and Lenovo sold 115 million devices in just one year.
Yang Yuanqing also specifically emphasized that in 2013, Lenovo sold a total of 115 million devices, including 50 million computers, 50 million mobile phones, and 10 million tablets, ranking among the top three in the world.
After speaking, he asked Musk: "How many cars does Tesla produce in a year?" ”
Musk maintained a polite smile on his face, tilted his head slightly, and seemed a little embarrassed to say: "More than 20,000." "Tesla's production is not even a fraction of Lenovo's, and it looks like Lenovo won."
Musk seemed reluctant to add: "But our production capacity is climbing, and three years ago [in 2011] Tesla could only produce 600 cars a year." I think it won't be long before our production capacity exceeds one million vehicles. ”
Yang Yuanqing began to "teach Musk" a "lesson" about what true innovation is.
Lenovo has developed a "yoga" notebook, the screen and keyboard of the notebook can rotate 360 degrees, normal use is a computer, folded over is a tablet. Lenovo's understanding of innovation stops at product design, rather than innovation in production models and sales models.
Sun Hongbin, a former Lenovo employee, once said that he had been thinking about the direction of entrepreneurship for a while after he was released from prison, and some people told him to imitate Lenovo to sell computers. Sun Hongbin felt that Lenovo was an assembly factory, with no technical content, and did not have interesting work, so he turned to real estate. The stagnation of Lenovo's development is inseparable from its addiction to assembly and scale.
Once, Lenovo founder Liu Chuanzhi publicly admitted in an interview that some experts suggested Lenovo to do core technology research and development, but he refused. He said confidently: "I am resolute not to let it!" "Lenovo's positioning from the beginning is to take the market route, do brand, do retail, and the annual R&D investment only accounts for 3% of revenue.
From here, it can be seen that Lenovo focuses on marketing, and Musk values technology, think about who will win? The answer is self-evident.
Second, the advent of the 5G era has added a lot of taxes to mobile phone manufacturers.
Careful comparison to know that under similar configurations, the price of 5G mobile phones is much higher than 4G, after all, mobile phone manufacturers use 5G but have to pay taxes, and this part of the cost cannot be cut.
The third is the change in the product positioning of mobile phone manufacturers, and now major mobile phone brands are striving for the high-end market.
In the past, domestic machines always gave people a feeling of cheapness and backwardness, but in recent years, with the continuous increase in investment in technology research and development by mobile phone manufacturers, domestic machines have ushered in a qualitative leap, and the performance and experience are not inferior to foreign mobile phone giants. For example, Huawei's Kirin chip and Hongmeng system are very breakthrough research and development results, since the overall performance of domestic mobile phones is close to the international level, what is the reason not to be in line with international standards in terms of price?
What we want to ask is, today's development of China, is Tesla or Lenovo needed? Personally, I think it is Tesla, China has given birth to a number of internationally competitive brands, such as Lenovo, Xiaomi, DJI, Midea, Gree, Haier, Huawei, ZTE, etc., their starting process, without exception, relies on the introduction of foreign production lines, from assembly to dry. Now that the road to assembly has come to an end, no country can compete with China in terms of assembly technology and cost.
And then what? The easy road to take, the easy money has been earned, and in the future, you will have to rely on your own research and development. Developed countries will not transfer their most advanced technology to China, Lenovo must wake up from the dream of assembling an empire and truly enter the core technology field to have a future.
I hope that there are more people like Musk in our country, so that we will not lag behind the world.
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