Giants Software, developer of the Farming Simuator series, recently told The Guardian that they receive hundreds of requests from tractor manufacturers every year. Tractor manufacturers wanted to use the Farm Simulator series as a powerful marketing tool, and in addition to wanting the device to appear in the game, some companies even wanted to release their own products at the same time as the game went live.
Wolfgang Ebert, marketing manager at Giants Software, said: "In the beginning, we were asking manufacturers to join the game. "Today, we're thinking about who we can integrate and what's good for the game — we have many, many brands waiting to be incorporated into our game."
Not only do agricultural equipment manufacturers want their tractors and other agricultural machinery to appear in the Farm Simulator series, but they also share detailed siege drawings with Giants Software. These collaborations are now an important source of revenue for Giants, which can be used to cover development costs.
The latest game in the series, Farming Simulator 22, sold 1.5 million copies in its first week of release, and then crossed the 3 million mark. The game also has 105636 concurrent players on Steam, and tens of thousands of people still play the game every day. Of course, as a popular game, Farm Sim is also available on console, both on Xbox and PlayStation.
The peak number of concurrent players in Farming Simulator on Steam
Giants Software is a Swiss game developer founded in 2004 that has sold more than 25 million copies of its main game, the Farm Sim series, worldwide. It is worth mentioning that Giants has been selling its own products since 2021, and it is not necessary to share revenue with the issuing company.
Domestic machinery and equipment to join the game?
In fact, "Farm Sim" also has a mobile game series, and the results are not inferior to the PC and console versions, and the mobile game version series has been downloaded more than 90 million copies worldwide last year.
Xindong also expects that "Simulated Farm 20" will be introduced into China, and it is estimated that it is still waiting in line for the version number. Xindong introduced that the national service will join a number of domestic agricultural machinery brands for the first time, allowing players to drive Chinese tractors.
Speaking of domestic machinery and equipment, this reminds the author of the story of this year's popular "The Wandering Earth 2" to shoot props at XCMG Group. However, more industrial machinery and equipment under XCMG Group are more suitable for sand mining. In film and television works, including some short videos now, "gold panning" still has a certain attraction of the theme of "getting rich overnight", and the author is also very keen to watch "picking up gold for nothing".
However, from mine mining, cutting and transportation, mineral cultivation, and then processing and molding, different minerals have different mining methods and required equipment, if made into a real simulation game, not only the production requirements are high, but also the risk, after all, such as Giants has also come a long way to today's leading position in the subdivision.
Source: XCMG Group
Information:
Hundreds of tractor manufacturers line up each year to get their equipment into Farming Simulator
https://gameworldobserver.com/2023/03/27/farming-simulator-tractor-manufacturers-giants-software