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Why do yellow magazines grow in the fields of Japan?

author:虎嗅APP
Why do yellow magazines grow in the fields of Japan?

Produced | Tiger Sniff Youth Culture Group

Author | Zaji County

This article was first published on the public account of Tiger Sniff Youth "that NG" (ID: huxiu4youth). Here, we present the faces, stories and attitudes of today's young people.

South orange and north orange, one side of the water and soil has its own property, and the cycle is endless.

New will always appear on the grass of your neighborhood, and yellow magazines will somehow grow in the grass of Japanese parks.

The Japanese call this object - Yasen Nong 哎喽哄, which means "wild hair magazine - wild のエロ本".

Why do yellow magazines grow in the fields of Japan?
Why do yellow magazines grow in the fields of Japan?

The so-called wild hair magazine, which is an adult magazine that has been used and discarded, is a new species discovered in Japan around the fifties of the last century.

At that time, Japanese adult magazines were updated from simple yellow text in the past to a form of illustration and text. The revolutionary development of the industry made the Showa boy obsessed with the uneven curves of the cover girl, sinking into the gentle land of fantasy, and since then he has been eagerly reading all the publications he can get.

At that time, the most popular was a Mao magazine called "ビニ本 - Plastic Book", because the female photos inside were extremely vivid, mostly wearing tulle and opening their thighs, so it was molded by booksellers to prevent previewing in advance.

Why do yellow magazines grow in the fields of Japan?

How popular are such magazines?

According to the Asahi Weekly on September 19, 1980, there were 40 publishing houses in Japan at that time, and they would launch 120 new magazines every month, selling 1.3 million to 1.4 million copies. This number is higher than the first month sales of Keigo Higashino's "Snow Country Catastrophe".

Why do yellow magazines grow in the fields of Japan?

In 1979, the Yoshiga Shoten in Jimbocho in Tokyo is said to be the birthplace of plastic books

Although Japanese Mao magazines are rich in content and can be enjoyed by niche groups, the main target is men.

It stands to reason that after buying a magazine, everyone will put it on hold after reading it, and there is nothing to flip through again. But limited by the special nature of Mao magazine, most people are that it is used as a consumable, and it is thrown away after use, the specific usage is like the Murasai Toru in "Naked Supervision", when needed, pick up a copy, find a nobody's busy work and finish.

Why do yellow magazines grow in the fields of Japan?

The how-to as shown in the image

The reason for throwing it away may be strict wife control or the maintenance of male dignity.

Although there are many strange reasons, but in short, Japanese men in that era were still afraid to bring Mao magazines home, basically read them, find a place like under the bridge, grass and throw it without leaving evidence.

"Wild hair magazines are a proper behavioral sample, and the Japanese are very consistent with others, if a place is clean, then it will always be clean, but if someone starts throwing things in a place, then everyone will run over there and throw the same thing." Mr. Kan, who lives in Japan, said.

Why do yellow magazines grow in the fields of Japan?

This sense of dignity can sometimes cause unnecessary trouble.

For example, a few years ago, a Showa boy saved more than a thousand Mao books, but because his wife complained, he decided to dispose of these books. However, he threw it at the garbage dump for fear of being discovered by acquaintances, so he drove to the farmland on the border of Shizuoka Prefecture and Aichi Prefecture and dedicated an 80-kilogram gift bag of adult works to nature.

I thought that this would make a hundred, but the police dealt with it for violating the waste disposal law, and because of this strange thing, it was put on TV.

"I used to fish near the pond on the farmland here, and I knew more about the surrounding situation, so I didn't feel like anyone was there, so I chose to leave it here... I thought that no one would find out if I threw this away, but what a shame. In the face of police questioning, the Showa boy, who committed the crime, regretted being discovered.

The strange case of Showa boy being arrested for throwing hair magazines

Why do yellow magazines grow in the fields of Japan?

Conservation of energy, these Mao magazines discarded by adult men out of face, have become a treasure trove for Japanese young people, feeding generations of young people and completing sexual enlightenment.

"When I was a child, we would go to the park, under the bridge and cave, look for wild hair magazines, and everyone would squat on the ground and read it together, which really added a lot to the students' time, it was really an irreplaceable good time!" Nishikawa, who was born in 1991, recalled.

Why do yellow magazines grow in the fields of Japan?

In "Naked Supervision", it shows the popularity of students peeking at wild hair magazines

Although Nishikawa said it lightly, obtaining Mao magazine was not a treat to dinner, but a bloody and sweaty toil.

For poor students, erotic magazines have a price threshold, but what is more difficult to cross is the confinement of minors. In order to get a glimpse of the beauty of the adult world in advance, students have to withdraw from their coursework, run to the grass to find, squat under the bridge and wait for the rabbit, from this detailed analysis, the pet setting of the "Pokémon" game is indeed similar to the Japanese student's search for Maoshu.

"When I was in junior high school, I heard that there were yellow magazines thrown by adults in a warehouse far away, so four or five people braved heavy snow to get them, and when they came back, they encountered a snowstorm and couldn't see anything, and we held books in both hands, and stood trembling under the bridge for a long time." @Re_Tomare memories.

Why do yellow magazines grow in the fields of Japan?

In the 80s and 90s, when Mao magazines were popular in Japan, it was the end of Japan's post-war golden age, and students also ushered in a loose education reform during this period, and the education of children born between 1987 and 2004 was not only streamlined, but also changed from 6 days to 5 days, expanding their spare time.

Students have more to do, more leisure, parents who grew up in "hell of exams" began to worry, game consoles are a problem, Mao magazines are a big problem, they are worried that these publications pollute their children, and they are even more worried that they affect their studies.

So a battle over Mao magazines unfolded between mothers and children, and was jokingly called by the common people: "エロ本gari り - Mao magazine hunting".

Why do yellow magazines grow in the fields of Japan?

Wikipedia says: エロ本gari り, is an extreme sport for Japanese families.

The child can hide, the mother will find it. What's more, in the housewives of that era, there were many strategies to find children's yellow works to help mothers prevent trouble.

For example, the following strategy mentioned that under the bed, the bottom of the wardrobe, and the bookcase mezzanine are all good places for children to love Tibetan hair magazines, and they also intimately remind mothers of their children's tricks: they will give yellow school bags book covers, and change the cover of yellow films... It probably means similar to Chinese learning materials.

Why do yellow magazines grow in the fields of Japan?

In the search and game, a generation of young Japanese grew up like this.

In a sense, Mao magazine, as the center, is a memorial book of memories of their youth, a burst of hormones, and a telescope for the first glimpse of the adult world.

In the erotic empire, they once felt that Mao magazine would never end. But now, they have found that wild hairy magazines are an endangered species.

Why do yellow magazines grow in the fields of Japan?
Why do yellow magazines grow in the fields of Japan?

In the past two years, in order to establish a good national image during the Olympic Games, 7-11, Family Mart, and Rosen did not sell adult magazines in stores, determined to create a greener shopping environment for tourists, women and minors, and Mao magazines were expelled from people's sight.

A generation of Japanese who grew up in the golden age of erotic publications has since realized that Mao magazines are at stake.

Why do yellow magazines grow in the fields of Japan?

People are always like this, always aware of the good of the past when they lose, and they will apply a thick filter to the past, sad spring and autumn.

On social media, Wild Fur magazine is now a classic element of nostalgia in Japan:

"The discovery of a Mao magazine on the path next to Kawasaki Route 400, where there was no trace of pedestrians at all, was a nostalgic touch, just like finding the remains of the past in the age of smartphones, we felt as if we had traveled back in time, and this photo is the whole content of the scene." One Twitter user put it this way.

Why do yellow magazines grow in the fields of Japan?
Why do yellow magazines grow in the fields of Japan?

Mao magazine has not only a lyrical effect on the mainstream Japanese public, but also a whole-life effect.

For example, in some variety show content, participants will replicate the game with their mother's Mao magazine when they were children, and play a game of catching yellow books, fighting for victory and defeat, and earning traffic.

Why do yellow magazines grow in the fields of Japan?

As Mao magazines declined, serious academics organized Mao magazine search teams, dressed in Indiana Jones adventure suits, and personally went to the scene to investigate the current ecological situation of Japanese urban Mao magazines.

After a field study in Osaka City, it was found that wild hair magazines have a poor living space in the contemporary urban environment, and only 3 of the city's seven wards have found wild hair magazines, and their main readers have changed from full-age coverage to the elderly.

Why do yellow magazines grow in the fields of Japan?

For Mao magazine, in addition to decreasing sales and aging audiences, there is also a point of sluggish production costs. In its heyday, the cost of producing a monthly magazine reached 12 million yen, but with the blow of the "lost 30 years", the cost of producing a magazine has dropped from 5 million to 3 million to 1 million today.

Along with its decline is Japan's erotic industry.

In 2001, an ordinary AV actress could perform an average of 8 times a month and earn 1.6 million yen; In 2017, actresses of the same level could only perform 4 times a month, and their income dropped to 250,000 yen, which means that the salary of AV actresses has dropped by 85% in 16 years, so that many ordinary AV actresses have to take on some "private jobs" to earn money.

"Japan is getting less and less yellow, and there are fewer such things on the streets. In addition to the government's ideas, more because the publications are too weak. Today's young people are using the Internet to solve problems, and the perspective of traditional works is relatively single, and they cannot fully satisfy their personal proclivities. UU, who has lived in Tokyo for 15 years, makes such an assertion.

Why do yellow magazines grow in the fields of Japan?

In the age of the Internet, pornography has become readily available, people can simply open their phones to get a cheap, fast and much more vivid pleasure, and traditional Japanese erotic products and its audience has passed adolescence.

Although in the eyes of outsiders, this is the metabolism of the times, it is normal and not interesting. But for the Japanese generation, it is a harbinger of the end.

The young man who was crazy for Mao magazine at that time has now become an uncle and grandfather, and in a youth comic at that time, the author once promised:

Each mountain has a hair-losing magazine attraction

Over there

Children who dream of picking them up

As an adult

I became an adult who laid down my dreams here

This is the place to dream all the time

It never ends

Why do yellow magazines grow in the fields of Japan?

But today, perhaps no young people treat them as treasures, and no one will bend down to pick up the Mao magazines they lost.

And so the story of an era is over.

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