In recent years, tv original cultural programs with the main purpose of promoting China's excellent traditional culture have become important forms of artistic expression.
From February 18, 2021, the special program "Ping"Language" Approach - Xi Jinping's Favorite Allusions (Season 2), jointly launched by the Central Propaganda Department and the Central Radio and Television Corporation, was broadcast on the comprehensive channel of the Central Radio and Television Station at 20:00, and the central video, CCTV news client, CCTV network and other synchronous live broadcasts were continuously praised by all sectors of society. According to statistics, after the program was broadcast, "plain language approaching people", "allusions", "original intention", "faith", "loyalty", "responsibility", "patriotism", "innovation", "integrity", "classic", "culture" and so on have become high-frequency words. The emergence of these hot words proves the audience's strong internal demand for traditional classic culture and major theoretical analysis with practice; it also shows that TV cultural programs can stimulate the emotional resonance of the audience through distinct styles and innovative communication methods, and fully demonstrate the leading role of mainstream media values.
Vivid stories Rigorous theory
Television plays an important role in the process of social development. The embodiment and popularization of abstract theoretical knowledge and ideas are the basic communication purposes that cultural television programs need to achieve in the process of dissemination. "Storytelling" is a distinctive stylistic feature and expression of "Ping" Language "Nearer People- Xi Jinping's Favorite Allusions" (season 2). In view of major theoretical and practical problems, around the things that the audience cares about and wants to hear, the "big theme" of the theory is closely combined with the "small incision" that the audience pays attention to, and the story is used to stimulate emotions, the story is used to resonate, and the theory is analyzed with the story. In the third episode of "Leaving Dan Heart to Take Care of Khan Qing", the program starts from the story of General Secretary Xi Jinping's mother telling him the story of "jing loyal to the country", and combines the deeds of revolutionary martyr Chen Shuxiang "Broken Intestine Mingzhi", Hongqi Lafu Police Guarding the Border Guard, and the old hero Zhang Fuqing's deep hiding of meritorious names, etc., replacing the traditional theoretical transmission with vivid and specific story expressions, and the theme of "loyalty" is deeply rooted in the hearts of the people in a subtle way. Through its own narrative process and aesthetic image construction, the program makes abstract spiritual values evolve into internal forces in a way that is close to people's hearts, thus guiding the audience to reflect the identification of values and morals in concrete life practices and transform them into specific emotional experiences and cultural feelings.
Emotion is the portal of the heart, and if the communicator wants to convey the content to the heart of the audience, he must first open the door of the heart. That is to say, the emotional choice and rational choice of the broad audience for disseminating information are sometimes contradictory, and once the two are contradictory, the choice of feelings will be in the first place, and it can even be said to be in a dominant position. Therefore, telling Chinese stories well, making rigorous theories deeply rooted in the hearts of the people, and comparing practice with theory is an art of dissemination. In the sixth episode, "One Word is Heavy and a Hundred Golds Are Light", Chang Desheng, in order to fulfill the promise of "let the villagers live a good life", led less than 400 laborers in Jiang Xiang Village, relying on a pair of shoulders and two bamboo baskets, to raise all 1,200 acres of low-lying land in the village by one meter, turning the mud land into a high-yield field for drought and flood protection; Yang Shanzhou, in order to fulfill the promise of "I will return to my hometown shidian to plant trees and build an oasis for the people", insisted on "retirement does not fade, leave the post and never leave the party", and led the masses to plant trees in an extremely harsh environment. In 22 years, 56,000 acres of barren mountains have been turned into oases. The program focuses on the theme of integrity, using simple examples to build a bridge between the audience's inner emotions and theory, in the emotional narration, let the audience feel the simple feelings, but also let the audience associate themselves, strengthen and consolidate the inner values, not only carry forward the excellent traditional culture, but also effectively respond to the present, and establish honest and friendly values. "Ping "Language" Approaching People - Xi Jinping's Favorite Allusions (Season 2) insists on vivid storytelling and realizes the fruitful dissemination of theoretical ideas in cultural programs.
Diversified stage innovation means of communication
Through the five links of General Secretary Xi Jinping's original short film, classic interpretation, ideological interpretation, interactive interview, and classic recitation, "Ping", "Ping" Language": "The Closeman of Ping" Language- Xi Jinping's Favorite Allusions (Season 2) has built a platform for the communication of ancient and modern times, the blending of scenes, the in-depth and simple ideological enlightenment and the transmission of sincere emotions, with 7 speakers and 5 interpreters explaining the background, historical stories and practical significance of General Secretary Xi Jinping's quotations. The program highlights the theme of "not forgetting the original heart and keeping the mission in mind", and vividly interprets the connotation and cultural values reflected in the ancient classics and classic famous sentences quoted in General Secretary Xi Jinping's latest important speeches, articles and conversations. In the second season of the program, in addition to continuing the thought interpreter and the classic interpreter, the role element of the university political science teacher was also added. They come from different professions and use their different experiences and stories to illustrate the theme of each episode, making the communication more three-dimensional. Different from the single communication mode of traditional TV open class programs, this program has added "live interviews" and "interactive Q&A" links, and the interaction of young political science teachers, special guests and on-site audiences makes the program more colorful.
The communication characteristics of television cultural programs enable them to transcend the limitations of time and space, make full use of audio-visual language to present rich and diverse cultural information to the audience in a more intuitive way, enhance the audience's social cognition, and thus fully realize the aesthetic education and cognitive functions of television cultural programs. Like the first season, the second season still highlights the theme of the show with a magnificent and atmospheric stage design, abandons redundant and complicated decorations, and innovates the communication space and form of the show in the form of multiple podiums. The television program stage has its own limitations, whether it is a framed stage or a stage surrounded by audience participation on three sides, or a city square or a rural field, it is inevitable that a certain spatial field will naturally form. The purpose of communication requires the program to expand the communication space infinitely, which objectively forms a contradiction between the program space and the communication space. To resolve this contradiction, it is necessary to break through the visual space and extend it to a wider field. Therefore, through the organic combination of VR (virtual technology) and AR (augmented reality technology), "Ping" Language Is Close to the People - Xi Jinping's Favorite Allusions (Season 2) creates a more vivid and realistic scene, and all the stories are presented in the form of virtual reality, putting the audience in the South Lake in the mist of smoke and rain, the "Heavenly Canal" on the cliff, and the Grass Factory Alley in the great changes... Empower your audience with a rich, immersive experience. The use of high-tech means to create a set switch and flow, breaking through the visual limitations of the stage, is an effective means of innovative communication of the program. These innovations have transformed theories and classic poems into colorful pictures and stories, allowing excellent cultures to infect audiences through sincere emotions, guiding audiences to inspire themselves, and allowing socialist core values to infiltrate people's hearts.
Promote classic culture to meet the needs of the audience
Only cultural programs that are consistent with the internal needs of the audience can effectively reach the audience and have a positive impact on them, play a public cultural service function, and achieve the purpose of "cultural people". In essence, the audience's demand for classical culture stems from the urgent need to increase cultural self-confidence. As a comprehensive form of artistic expression that brings together a variety of art forms, television cultural programs have the characteristics of wide coverage, strong penetration and great influence. Television cultural programs have distinct image and cultural entertainment functions, attract audiences to deeply intervene and interact, and play an irreplaceable and important role in conveying mainstream values and ideologies.
"Ping"Language" Approaching People - Xi Jinping's Favorite Allusions (Season 2) is rooted in China's excellent traditional culture, using Chinese historical allusions as the carrier, not only to meet the audience's demand for classical culture, but also to focus on the interpretation and guidance of major theories and socialist core values. In the first episode of "I will live up to the people without myself", General Secretary Xi Jinping's original audio and video quoted the phrase "Great Sage Bing Gao Jian, Public Candle Selfless Light", and the classic interpreters analyzed the two allusions contained in it - "Gao Jian" and "Gong Zhan", while promoting the classic culture, in line with General Secretary Xi Jinping's "original heart" exposition, put forward the noble sentiment of "selflessness". It is one allusion after another that connects the 12 programs to meet the internal cultural and theoretical needs of the audience in a unique form of communication, and realizes the communication effect of the program guiding the audience to review the classics, understand the theory, and guide practice.
Television cultural programs fully grasp socialist ideology, meet the spiritual and cultural needs of the people, and are committed to improving the cultural literacy of citizens, which is an important carrier for expanding the influence of Chinese culture. As an excellent Chinese cultural television program, "Ping"Language" Is Close to others - Xi Jinping's Favorite Allusions (Season 2) guides and encourages the audience to reflect the recognition of values and morals in specific material life practices, and ultimately promotes the transformation of the core value system of society into specific emotional experiences and cultural feelings, thereby further awakening cultural memory, enhancing cultural self-confidence, and embodying the responsibility and responsibility of mainstream media.
(Author Affilications:College of Literature, Nanjing Normal University)
Source: China Social Science Network - China Social Science Daily Author: Zhou Xiaofan