Recently, swiss luxury watchmaking brand TAG Heuer held a private event in Beverly Hills to celebrate Ryan Gosling's becoming the new tag HEUER global brand ambassador, and unveiled the Hollywood movie star's wrist choice: the new Tag Heuer Carrera three-pin watch.
TAG Heuer hosted a celebration in a villa in Beverly Hills, California, after announcing the signing of Ryan Gosling as the new Global Brand Ambassador. The event invited VIP customers, international media, social media experts and partners to commemorate this occasion and kick off the partnership.
Mr. Frédéric Arnault, CEO of TAG Heuer, said: "We are delighted to be back in Los Angeles to celebrate Ryan Gosling as tag HEUER's new brand ambassador. TAG Heuer has deep historical ties to Hollywood, so it's fitting to be back here to announce this meaningful collaboration. Ryan is a fearless actor who strives for outstanding performance. We are particularly pleased to have reached this special collaboration, Ryan and TAG Heuer are highly aligned in terms of values and ambitions, and the two sides are bound to present extraordinary results for everyone, so stay tuned." ”
Ryan Gosling said: "For more than 160 years, TAG Heuer has been a model for watchmaking. For me, working with such a classic brand was an easy decision. In the process of shooting the first advertising campaign for TAG Heuer, I really enjoyed working with photographer Pari Dukovic, and I really enjoyed his work. ”
The cocktail party was held in a private villa in Beverly Hills and attended by several TAG Heuer brand ambassadors and brand friends, including Hollywood actor Patrick Dempsey, tennis champion Naomi Osaka and Olympic sprinter Sydney McLaughlin.
In the evening, host, American screenwriter, actor and philanthropist Jeremy O. Harris welcomed Ryan Gosling and TAG Heuer CEO Frédéric Arnault to the stage, where they discussed their new partnership and jointly unveiled 13 models of the new Carrera series of three-needle watches. The new watch was born in the 1960s with enduring elegance and pure modernity, the prestigious TAG Heuer chronograph, and was also a favorite of Ryan Gosling.
In addition, they introduced the guests to the award-winning New York photographer Pari Dukovic, who was responsible for filming the first TAG Heuer advertising campaign by Ryan Gosling. Subsequently, the Canadian electronic band Desire and American singer Johnny Jewel presented a wonderful musical feast for the live guests.
The event officially kicked off the long-term cooperation between TAG Heuer and Ryan Gosling, which is destined to be fruitful. This is a rare brand collaboration for the versatile actor, which will cover a number of different projects, including co-designing timepiece masterpieces in the near future. In the future, they will continue to challenge their own limits and redefine the classic luxury watches of modernity, uniqueness and elegance from a long-term perspective.