Promoting scenic spot ticket reduction is the only way to get rid of the "ticket economy", but the implementation of ticket reduction is a systematic project, which can neither hesitate left and right, stop moving forward, nor can it be one-size-fits-all and rudely implemented. In the face of this difficult problem, it is necessary to open up ideas, think in multiple dimensions, and execute creatively.
It is necessary to play a good ticket "free, lower, excellent" combination box. The purpose of promoting the reduction and exemption of scenic spot tickets is to better break the resource dependence, promote the diversification of business formats, and improve the quality of scenic spots. However, the scenic areas are diverse and have their own characteristics. It is necessary to adhere to problem-oriented, goal-oriented and result-oriented, fully consider the situation of scenic spot tourism services, business management and business format integration, "one district, one case" and "one scene, one policy", and promote the combination of "free, down, and excellent" scenic spot tickets, such as issuing cultural tourism consumption coupons, opening free days for scenic spots in the city, implementing half-price discounts for scenic experience projects, etc., mobilizing major scenic spots to actively participate, quickly forming a strong publicity effect, spreading benefits, driving passenger flow, driving consumption, and minimizing ticket dependence.
It is necessary to insist on trial first and then solidify. Comprehensively analyze the management pressure and operational pressure brought about by ticket reduction, study and judge the feasibility of policy implementation, solidify some measures that have achieved results into systems, and optimize and adjust some obvious deviations in the trial implementation. Through a period of stress testing and effect evaluation, we will gradually find a path of ticket reduction for both the present and the future.
It is necessary to give full play to the two-way role of the government and the market. For the government, it is necessary to actively guide scenic spots to reduce and reduce tickets, promote key scenic spots to play the "magnetic field effect" and "catfish effect", and at the same time fully consider the pain caused by ticket reduction, and help enterprises transform through policy guidance. It is necessary to play a decisive role in the market, let business owners adapt to changes in the market environment, and consciously participate in the "chorus" of ticket reduction.
Ticket reduction is also a test for the operation and management ability and service quality level of scenic spots. Reducing or reducing tickets does not reduce the quality of service, let alone reduce the comfort and experience of tourists. Especially in the face of pressure on garbage removal, ecological protection, public opinion response, and even operational risks, it is more necessary for the management department to exchange its own "hardship index" for the "happiness index" of tourists, make emergency plans in accordance with the requirements of "free without exemption", deduce several times, rehearse a few more times, and see whether the management service is fine? Is the synergy smooth? Is emergency preparedness adequate? Further improve the appointment diversion mechanism, strengthen the supervision of the market environment, prepare the plan first, solve the problem first, and prevent the micro-development and prevent the trouble.
Whether the ticket reduction policy is effective or not, the key is business format cultivation and scene innovation, and upgrading the ticket revenue of the "lost east" to the industrial income of "harvesting the mulberry elm". It is necessary to change passive waiting to active attack, based on the general pattern of tourism industry development, promote the integrated construction and integrated construction of towns, villages and landscapes, aim at the secondary and multiple consumption of target groups, innovate immersive products, launch personalized services, improve intelligent facilities, promote the transformation of sightseeing tourism to leisure and vacation tourism, scenic tourism to global tourism, and tourism products to tourism industry, so that the landscape is young, the cuisine is internationalized, and the culture is modernized, and the consumer groups are constantly satisfied with the experience needs of tourism novelty, comfort and cultural sense. Truly realize the comprehensive upgrade from "selling tickets" to "selling scenes".
Solving the problem of ticket reduction requires systematic thinking and bottom-line thinking; It takes determination, but it also requires wisdom. "Sitting in the office encounters problems, going deep into the grassroots to see all the methods", experts in the people, we must insist on sticking a rod to the end, go deep into scenic spots, find the crux of the problem, and then break through the "blocking points", solve the "pain points", and overcome the "difficult points". "Although the road is long, the road is coming; Although it is difficult, it will be done." It is necessary to emancipate more ideas outside the "ticket economy" and create more and better "poetry and distance" in order to break through the paradigm and win in the future.
Author: Zheng Yan News Submission Email: [email protected] Editor: Wang Jing Second Review: Xu Haisheng Final Review: Jin Yimei