"Endless Sound Treasure Island Season": Can you recreate the dark horse road of "Hong Kong Music Season"?

Author| Akagi bottle

Edit| Mia

A music variety show pushed golden songs and controversy to the front of the stage together.

On the evening of March 23, the second issue of "Endless Sound Treasure Island Season" (hereinafter referred to as "Treasure Island Season") was launched. Maoyan Professional Edition shows that as of 8 pm on the 23rd, the program has been broadcast a total of 537 million. #Endless Sound Stage##马嘉琪 Dancers#, #Na Ying Wei Ruxuan Mutual Selection#, #Online Endless Sound Endless Three Gong Song List# and other topics have aroused heated discussions on social media. The day after the first episode of the program was broadcast (March 17), Mango Super Media rose 5% intraday.

As a type variety show that is recognized as "difficult to do", while the discussion of "Treasure Island Season" soared, there was continuous controversy after the first appearance of the show. #千禧年 Jolin Tsai# and other topics frequently appear on social media. Based on the nature of the content of the program, the audience spontaneously investigated various "suspicious" operations: for example, the four big and three little divas mentioned in the program, only Jolin Tsai's figure was missing; "The Man Who Steals the Story", which introduced the lyrics and composition of Bin Ai Yiliang, deliberately erased the name of the original singer Zhang Huimei; When introducing SHE, there is no footage of Tian Fuzhen and so on.

Behind the absence of several representative musicians of Taiwanese golden songs such as Jolin Tsai and Zhang Huimei, some viewers called the show "sensitive season". As the "majority of the rivers and mountains" of the Chinese music scene, Taiwanese golden songs have a profound impact on a generation of listeners, but they will also face some unavoidable factors. The first season of "Endless Sound" "Hong Kong Music Season" is undoubtedly a light when the music complex was weak at that time, leading the music complex of the same period from multiple dimensions such as program quality, content and intention, but in view of the time and place of the birth background of the Hong Kong music season, compared with the first season of "Endless Sound" won 1.2 billion broadcast results in 24 days with a dark horse, it seems that how likely is the reenactment of "Treasure Island Season" in the face of many difficulties?

The quality is passed, but the lineup is missing, and "Treasure Island Season" loses its "wonderful"?

"When we talk about Taiwanese music, it is the footprints that cannot be washed away by rain, the echo between the islands and the land, the civilization of the boats, the harbor and the tides, the present when the tides are flat and the shores are wide, and the future where the wind is sailing." The copywriting of the introduction of the program and the many settings of the program are full of a strong atmosphere of cultural collision. Sun Moon Lake and Changsha look at each other in the storyboard, and the delicate feelings are told through the music.

The introduction of the program divides the music of Baodao into the folk song era of the seventies, the record industry era of the eighties, the golden age of the nineties, the cross-strait three links in the 2000s, and the common prosperity of the 2010s. It expounds the historical form of Baodao music and its status in the Chinese music scene, which is like a historical biography that helps the development of Chinese pop music. #Wang Weizhong's recollection of the story of Taiwan's military villages# and other topics have aroused heated discussions.

The ingenuity in the program summarized by audiences from all walks of life is even more worth tasting: the first program opened with "Olive Tree" sounding in Sun Moon Lake, and ended in Changsha with "Want to See You Want to See You", symbolizing the desire for communication; Taiwan on the opening record is in the shape of "angelica", the meaning is self-explanatory; In the introduction, "A hundred rivers and different origins are all attributed to the sea." Huxiang, Fujian and Taiwan, Daonan Zhengvein" is also full of deep meaning; The street interviews set up in the program selected the most popular songs and film and television dramas on both sides of the strait, borrowing the form of the "Kangxi Investigation Bureau" in the classic Taiwan comprehensive "Kangxi is Coming", directly rubbing cultural exchanges into emotional killing.

Compared with "Hong Kong Music Season", "Treasure Island Season" has been adjusted in terms of stage and format. The former was carried out in Mango's studio, while the latter set up two venues in Hunan Satellite TV Studio and Taiwan, with Aya as the speaker. The broadcast platform added two additional Taiwanese TV stations from Mango TV, Mango TV and TVB.

The most obvious impression of the first episode is that the memories dominated by the Taiwanese idol drama OST are menacing. Classic music such as the episode "Ambiguous" of the girl's manga remake "The Devil is Around", the theme song of the hit drama "Want to See You" in the past two years "Want to See You Want to See You", and the theme song of the classic Taiwan puppet "Destiny I Love You" "Wish Post-it Notes" were reproduced on the stage, sung by idol singers Chen Linong, Zhang Jie, Chen Zhuoxuan and Chen Linong respectively.

Compared with the quality of "hardware facilities" is guaranteed, the difficulty of "Treasure Island Season" at the content level has become tacit. After the first episode was broadcast, when the video clip of Ai Yiliang's Golden Melody Award was played, all the guests in the audience at the award ceremony were coded. The video looks especially strange. In the last season of "Hong Kong Music Season", this way of cutting, coding, and re-dubbing was already uncommon.

Coincidentally, there are frequent incidents in the past. For example, in the original lyrics of the theme song "Good Song for You" of "Endless Sound". "Accompany through the long dark night" was changed to "The sun shines in my heart". This has become a common phenomenon in variety shows in recent years, especially in music genre variety shows. Previously, "Sister Lang" changed the "dirty sky" in "Lights on the Stars" to "a clear sky", which led the Buddha-figure to speak, "Shock, anger and regret!" ”。

For example, "give me a bottle of wine and give me a cigarette", replace it with "give me a bottle of wine and give me an eye"; In the breakout competition of "Singer - The Year of the Fight", the world of "gunfire" in the song sung by the tour group band was changed to "strong" world" and so on; In "Sound into People's Hearts", an excerpt from "I, Don Quixote" sung by Zheng Yunlong is "Mo arrogant, a knight has stabbed out a spear, punishing evil and promoting good rangers in all directions", in fact, this sentence is the second sentence of the original song, and the first lyrics should be, "Listen to me sing, you are terminally ill in this world, and when you look at it, you are all depraved and crazy." This kind of one-size-fits-all self-correction is too crude and tends to affect the perception. Various factors make some variety shows have to self-correct to gain a sense of security, but for the audience, it has become a kind of self-castration of content.

However, careful viewers found that shortly after the first episode of the program was broadcast, the program team canceled the mosaic in the background of the Golden Melody Awards. This means that the show is already trying to deal with such "over-corrections", which may be less likely to occur in the future.

Mango Super Media handed over the worst financial report in five years, can the "pendant" sound comprehensive explosion be reproduced?

In 2022, when the music complex is sluggish, "Hong Kong Music Season" can be called the head.

Coinciding with the rise in popularity of "Brother Against Thorns" in 2021 and the 25th anniversary of Hong Kong's return to the motherland, a number of "Hong Kong style" variety shows such as "Endless Sound" and "Night in Dawanchai" have emerged one after another. Under the core of the golden song cover, "Sound Endless" is wrapped in a typed coat. For this form of gathering Hong Kong celebrities and works that are familiar or rarely heard of by the audience into a well-made music ensemble, it undoubtedly allows the audience to get a breather in the homogeneous and bland selection of songs of the guests in the conventional golden song variety show, and shine their eyes.

But the market's expectations and hidden worries for "Treasure Island Season" are obvious. The main Taiwanese guests of the show are Zhang Shaohan, Yang Zongwei, Ai Yiliang, Zhang Xinzhe, Wei Ruxuan and other Taiwanese singers, and Aya and Wang Weizhong serve as the hosts of the Taiwan branch, such a lineup is not satisfying to the audience. Some netizens believe that against the "Hong Kong Music Season", "Treasure Island Season" must also have Li Zongsheng, Luo Dayou, Jay Chou and other representative figures of Baodao music in various eras. Before the second episode of the program was broadcast, the audience was not satisfied with the guest lineup, and directly sent the "three public lists" on the Internet to the hot search: the suspected joining of musicians such as Mo Wenwei, Jude and Yu Wenwen seems to prove the follow-up possibility of the program.

The industry's confidence in this type of golden music is also visible. In the first half of last year, when the investment of music variety shows has continued to be cold, "Endless Sound - Hong Kong Music Season" has won the sponsorship of 9 brands, won the title of Jian Alcohol, Samsung Galaxy, Mead Johnson, Tingling Ji, China Mobile, Lee Kum Kee, Lantu Automobile, JD.com, Green Arrow Chewing Gum. Zhuyu is in the front, the investment situation of "Treasure Island Season" is not reduced in the previous work, and there are 8 brands sponsored by the broadcast, named by swisse, and cooperated with 7 brands such as Samsung, Baisuishan, and Xilinmen.

As a music complex with a classic cover with a core, as far as the two episodes currently aired, "Treasure Island Season" first does not have a "magic reform" classic, and the maximum guarantee song is restored. Secondly, the word "exchange" runs through to the end, and the Yigong stage increases the competitiveness, and through the cooperation of singers from both sides of the strait to adapt and sing, it delivers "Dancing Girl" and "Lanting Preface" and other more out-of-the-loop stages. With the increase of subsequent stage appearances, it will surely bring more exchanges and collisions.

It is worth mentioning that half a month before the first broadcast of "Treasure Island Season", Mango Super Media released a performance report on February 28. According to the express report, the revenue of Mango Super Media advertising business last year was 3.994 billion yuan, down 26.77% year-on-year, which was the main reason for the decline in Mango Super Media's performance. This is the first time that the company's net profit has declined, and it is regarded as the most dismal earnings report in five years. Comprehensive stage music ensembles such as "Treasure Island Season" and subsequent "Riding the Wind and Waves" and "Overcoming Thorns" obviously need to be "entrusted with heavy tasks".

Looking at the music variety shows in recent years, from the trend of genre tendency, homogeneity of guests, and the difficulty of evergreen but difficult to give up in the N generation, from mentor-style competition to originality, to emotional sales, golden songs eye-catching... Under the catalysis of new media such as short video and live broadcast, the sound ensemble realizes the propagation fission in various forms in several fixed types inherent in it. No one can predict the next hit trend of the mix, and it is even more difficult to balance value and traffic. For a pendant cultural variety show, whether it can reproduce the highlight moments of the first season, the emergence of such shows has released the unique value of cultural music complexes.