Tencent: 2023 Global User Operation White Paper (From User Operation to Business Growth)

Starting from the origin, development and innovation of global user operation, this report focuses on four core concerns that merchants pay attention to in the topic of global user operation: strategic design, operation optimization, infrastructure support, and ecological construction, and disassembles the industry development, consumer behavior characteristics, business key play and target groups of each merchant in its industry.

Global user operation has become a general trend, and this report can help enterprises build a user operation analysis system to avoid empiricism. With a more refined and scientific user group management method, we will accelerate the embrace of private domain 2.0 and gradually improve global operations.

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The report consists of 84 pages

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