(Shanghai, China, 10 March 2023) – PUMA, the world's leading sports brand, kicked off its 75th anniversary celebrations with a meaningful networking session that opened with a meaningful networking session to explore PUMA's heritage and innovation in motorsport.
Since its founding in 1948, PUMA has been at the forefront of innovation, breaking down barriers and finding possibilities. IN 2001, PUMA PARTNERED WITH AN F1 TEAM FOR THE FIRST TIME TO SUPPLY RACING SHOES AND CLOTHING TO JORDAN GRAND PRIX. Since then, PUMA has gone all out into motorsport, becoming a strong partner to high-profile drivers such as Michael Schumacher and Lewis Hamilton, as well as top teams such as Mercedes AMG Petronas F1, Ferrari and Red Bull.
The networking session was held in Bahrain on March 1 and featured Noemi de Miguel, journalist for digital sports rights media group DAZN, with Thomas Josnik, global director of PUMA motorsport, Mick Schumacher, Mercedes AMG F1 team reserve driver and Gregor Gregor, senior manager of PUMA motorsport marketing Huebner and Maurizio Sicco, PUMA's motorsport apparel consultant, participated in the webinar to reflect on PUMA's historic moments in motorsport and explore the new meaning of today's motorsport.
Puma
As a PUMA classic racing shoe, SPEEDCAT PRO is built in accordance with the highest safety certification standards of the current FIA, with a high-performance design language, innovative technology and advanced materials to help drivers perform at their best on the track. The upper and lining are made of lightweight fabric for speed, comfort and fire resistance; The ultra-thin sole features a combination of rubber and EVA for a light, flexible feel while ensuring rider control of the pedals. IN ADDITION, SPEEDCAT PRO ADDED CHIC DESIGN ELEMENTS TO EXPRESS PUMA'S HOMAGE TO RACING CULTURE.
Puma
"We are proud to celebrate the brand's 75th anniversary and celebrate its growth and heritage in motorsport," said Thomas Josnik, PUMA's Global Director of Motorsport. ”
Puma
The event kicks off PUMA's 75th anniversary, a series of ongoing events celebrating its long history in motorsport and highlighting the brand's commitment to extreme pursuit and innovation in motorsport products.
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MSL PR