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Abstract: When the consumption concept in the general environment tends to be rational, the post-00s "go the other way" releases a strong interest potential, and the post-90s generation forms the current highly differentiated fashion consumption body, based on the progress of resumption of work and production in various industries, the two jointly build four new lifestyles for the trendy fashion crowd in 2023: literary and artistic personality classic escape, treasure personality atmosphere sense check-in, tide wild personality urban emptying and healing personality poetry and distance. In addition, Taobao apparel consumers still have the habit of expressing their self-concept through dressing, and have further upgraded to four major dressing philosophies: cultural confidence, spiritual connotation, refined male appearance and sustainable improvement.
Source: Taobao
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