Converse, who walks the world on canvas shoes, actually released a pair of high heels?
The following pair of "behemoths" is their new spring 2023 - vintage high-heeled canvas shoes.
The Chuck 70 also has an official name: Chuck 70 De Luxe Heel, which costs $120 on its official website.
IN FACT, IT IS TO CHANGE THE HEEL BOTTOM OF THE FOLLOWING CLASSIC CHICK 70:
It is difficult to say whether such a product will be accepted by consumers, after all, most of Converse's audience is still a student party wearing flat shoes or young people who love casual wear.
Judging from the official announcement pictures, the key recommended group this time is still young campus girls (but all girls will you love this pair of shoes?). ）
I myself feel that first of all, in terms of design, it looks quite ugly, neither the grandeur of block heels nor the intimate comfort of canvas shoes (although Converse's flats are not very comfortable), even if you shoot back, it is difficult to hide the awkward lines and drag.
Go to a certain tone to search for Converse and you can also see that the anchor is trying to recommend this pair of high heels, and the reason for the recommendation is: wear comic legs.
It can be seen that the anchor also doesn't know how to describe this pair of canvas high heels, its selling point is to show long legs, but everyone has such a leg shape of the anchor can be said to show long legs. Wear it slightly for someone with thicker calves, and that's the scene of the crash.
If this shoe is recommended for boys, it should be more difficult to sell, right?
But maybe the small boy and girl love it, or give it a glimmer of hope - after all, there are not a few good brands that hunt for high heels.
There are more and more hunting heels, what is this doing?
Not only casual shoe brand Converse out of high heels, we are familiar with NIKE, adidas have launched sports elements blessing high heels, its strange degree, for a while it is difficult to describe.
▲ NIKE x Comme des Garçons 2018
▲ adidas originals
Fashion and outdoor brands such as Balenciaga and Timberland are also boldly indulgent, afraid that we will not see that they also have high heel production capacity.
▲ Balenciaga X-Pander
▲Timberland
Without exception, these high heels are short-lived and ugly.
Not to mention the comfort of the upper foot, wearing comfortable heels is a false proposition in itself.
The ideal is beautiful, the reality is very skinny, and it can be used on the strange "species" of sneaker style high heels, full of cuts. This combination, except for a gimmick, is almost 0 in terms of practicality.
The original intention of the birth of sneakers is to facilitate comfort, and traditional high heels, in addition to serving a certain aesthetic standard, who knows who gets on the foot.
Why can't girls have a comfortable pair of sneakers, but push this "four unlike" products to female users?
The heroine of Twilight on the Cannes red carpet directly took off her difficult red-soled shoes and walked the red carpet barefoot.
The world is changing, women are beginning to face up to their real needs, the rules are set by themselves, and the days when women had to wear high heels are long gone.
If you can't adjust the product strategy and design style in time, you are doomed to be eliminated.
Just like the once popular Chinese women's shoe giant Daphne -
You may not know that Daphne, which focuses on high heels, has been brilliant in the women's shoe industry for three decades, with a market value of 17 billion yuan in 2013, and now this well-known brand has long retired.
High heels have long been gone, and women's progress is unstoppable
In recent years, changes have become apparent - more and more women do not like to wear high heels.
Talking about the reasons behind it, some industry analysts pointed out that the health problems caused by long-term wearing high heels are the first to bear the brunt, and because of the fast-paced work mode, wearing high heels is obviously delayed.
More importantly, with the rise of women's sense of independence, more and more women no longer endure the male aesthetic perspective behind high heels.
Nowadays, when they go out on the street, there are more and more girls wearing flat shoes, and everyone walks more lightly and freely.
Although in some countries, such as Japan, women still wear high heels in the workplace: professional women wear platform shoes or high heels of 5 to 7 cm (or 1.9 to 2.75 inches).
Even life scenes are required to wear high heels, which has aroused the disgust of many Japanese women.
In 2019, Japanese photo model and freelance writer Yumi Ishikawa launched a real-name petition to the Japanese government to ban employers from forcing women to wear high heels, and the petition collected more than 20,000 signatures and submitted to Japan's Ministry of Health, Labour and Welfare on June 3.
A "#KuToo movement" calling for women in the workplace to get rid of the pain of high heels has sprung up on Twitter.
The "anti-heel" attitude of women around the world
Not only in Japan, but also around the world, there have been "protests against the forced wearing of high heels" by working women.
At the 2016 Cannes Film Festival in France, actresses such as Julia Roberts walked the red carpet barefoot or wearing sneakers to protest the fact that many women were banned from screenings because they did not wear high heels.
In 2017, the government of British Columbia announced the repeal of a rule that forced women to wear high heels to work.
The reason for the abolition is that women wearing high heels have an increased chance of slipping or falling, and the risk of injury is high.
Femininity is up to herself, and they are gradually stepping out of the gaze frame
In the past, we often heard that a sign of a woman's maturity was to wear a pair of high heels.
But now that claim may have come out.
Does a woman's maturity really need a pair of "high heels" to prove some kind of standard?
In the workplace of work, rather than saying that high heels are a woman's privilege, I prefer to call it "the yoke of modern women."
Why add a major premise in the work scene, because high heels do not bring real convenience to female workers at work.
From a traditional feminist point of view, high heels are an oppressive patriarchal society trying to hinder women's development, which is not the same as the brutal "foot binding" in old China, which cruelly wraps girls' feet from an early age and does not allow them to grow naturally, resulting in their feet shrinking, deformity, and even disability.
But if from an evolutionary point of view, and for women who want to have offspring with the opposite sex, high heels do help women highlight secondary sexual characteristics, such as the line of hips and chest, and highlight the advantage of leg length, long legs mean greater stride, greater mobility.
In the long evolution of humans, people with long legs were more likely to catch prey and enemies, and more likely to flee from danger.
So long legs mean greater survivability. Although humans have entered modern society, this aesthetic preference has been preserved, and these characteristics have been preserved to obtain greater mating possibilities.
Without sighing, human beings still have more nature in their hearts than we think.
I can choose to wear it or not, I really like it
Despite the aforementioned mention, more and more women are coming out against the hard and fast rule that they must wear high heels to work, etc.
But we still need to be clear that the product of the era of high heels does not need to be completely denied.
Don't forget, high heels were originally designed for aristocratic men~
In the field of dance, there is even a special dance style, Highheels, which requires dancers to wear stiletto heels to perform choreography.
Here, high heels achieve another kind of beauty, no longer a burden, but more to show the dancer's energy and ability.
High heels do not need to be defined in any way.
Most importantly, do you recognize that you are really enjoying the pleasure of wearing high heels?