Wen 丨 Coruo
Reporting 丨Sun Yue, Shao Xiaotao, Liu Bin, Liu Yalei
"Blue Feather Lounge" Two Sessions Special Planning - "Dialogue Spring"| Interview with Wang Haigang
"Insincere, no comedy. Producing works with a sincere attitude, Happy Twist focuses on the comedy track and is always on the road. ”
Follow in the footsteps of movie channel host Lan Yu and step into Happy Twist Pictures, and popular movie posters such as "Charlotte Troubles", "Iron Fist of Shame", "The Richest Man in Xihong City" and so on came into view. Fruit teas and coffees named after movies, such as "The Richest Tomatoes" and "What Berry", also appeared in the twist café.
These posters and derivatives bear witness to Happy Twist's fruitful achievements in the film field along the way.
Happy Twist Pictures has always regarded creation as the biggest confidence and foothold, and although they have contributed a lot of high-quality works on the comedy track, they are unwilling to stop there, but continue to think about the combination of comedy and other genres.
In order to deeply publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the National Two Sessions, the movie channel will launch the "China Film Report" "Blue Feather Lounge" special planning - "Dialogue Spring" at 22:00 every night from March 4. Host Lan Yu talked with the heads of Chinese film leading enterprises, composing a new look for Chinese films from different angles.
In this program, Lan Yu talks with Wang Haigang, co-president of Happy Twist Group and CEO of Happy Twist Pictures, focusing on how Happy Twist Film deeply cultivates comedy, broadens the track, and explores new possibilities for the integration of Chinese film genres.
Broaden the track, "Super Family" comedy + fantasy
Ma Li starred in the new film for women's emotional comedy
This year is the 20th anniversary of the establishment of Happy Twist, from stage plays to film and television variety shows, Happy Twist has blossomed in an all-round way, and has become an important brand that continues to create high-quality comedy content in China.
In terms of movies, Happy Twist has achieved remarkable results. "Charlotte Troubles", "Donkey Gets Water", "Iron Fist of Shame", "The Richest Man in Xihong City" and "Half a Comedy" and "Walking on the Moon Alone", which were nominated for the Chinese Film Golden Rooster Award and won awards, achieved a double harvest of box office word-of-mouth. Among them, "Walking on the Moon Alone" even set the highest box office record for a happy twist movie with a cumulative box office of 3.103 billion.
At the same time, the Happy Twist team is also thinking about how to go to the next level. "The audience's vision, taste, and requirements are constantly changing and improving in a timely manner, and we cannot always rely on the crutch that has achieved results in the past, we also need to develop and innovate." Wang Haigang said.
He introduced that Happy Twist will officially hold a film topic selection meeting every month, and there are more than 100 topics every year, in fact, there are only about 2 topics that enter the script creation and final shooting.
The reason why "two out of a hundred", Wang Haigang believes that there are two main reasons: First, the viewing threshold of the comedy genre is low, but the threshold for creation is high, "Let everyone really have fun in 2 hours, and keep bursting out of heartfelt laughter, which is difficult." So we've always been in awe of creation. Second, with the development of Chinese films, the audience's aesthetic requirements are getting higher and higher, "We can only screen out the seeds of more accurate works through a larger number of funnels." ”
Comedy creation comes from real life, paying attention to freshness and strangeness, and the prevalence of short content today has a great impact and rapidly consumes comedy resources. In order to cope with these challenges and puzzles and create a high-level comedy that "makes everyone laugh heartily and leaves the scene with waves in their hearts", Happy Twist must strive for excellence.
Happy Twist will continue to focus on genre integration, explore the possibility of combining comedy with other genres, and collide with more sparks. "Walking on the Moon Alone" is comedy + science fiction, "Super Family" planned to be released within this year is a comedy + fantasy ability setting, and Shen Teng is playing a villain role for the first time, with a unique shape and unusual.
Wang Haigang revealed that the new happy twist film planned to be shot in March this year is a female-themed, emotionally oriented "comedy +" movie, starring Ma Li, "This genre will be relatively rare, but this is what we are broadening our comedy track."
"Insincerity, no comedy" is the principle repeatedly emphasized by Wang Haigang. Happy Twist Pictures is not a company that stipulates how many works must be produced every year, they are more focused on a sincere creative attitude, and every work that meets the audience must be a sincere work, "The day we decided to do it, we did our best." After passing this level of your own, you may be able to pass the level of the audience. ”
Happy twist develops in many fields, and telling a good story is fundamental
Cultivate comedy newcomers and find the next Shen Teng Ma Li
Happy Twist is not only deeply engaged in stage dramas and movies, but also deeply invested in variety shows, short dramas, online dramas, online movies, live broadcasts and other different fields in recent years. Wang Haigang bluntly said that these are carriers, and the main business of happy twist is still stories - telling good stories, telling interesting stories, telling stories that make everyone happy, this is our mainstream and will not change.
"The main purpose of our participation in variety shows is more from the perspective of cultivating and discovering new talents." Wang Haigang said that now the audience is familiar with star actors such as Shen Teng, Ma Li, Allen, Chang Yuan, etc., Happy Twist has about 300 or 400 comedians across the country, and there are many people with acting talent, but they are really remembered by everyone, so I hope to let the audience see them through the platform of variety shows.
As for whether they can one day achieve such popularity and achievements as Shen Teng and Ma Li, Wang Haigang admitted that it is difficult to predict, "Because Shen Teng and Ma Li, they are both talented actors and very hardworking actors." Before the Spring Festival Gala and the first movie "Charlotte Troubles", they had been acting on stage for at least ten years, and there were many opportunities given to them by many times. ”
"Comedy needs bubbles", Wang Haigang said, happy twist selection comedians fancy the rhythm of comedy performance, the rhythm of comedy is a perception, requires talent and experience. "Shen Teng and Ma Li have been in the comedy tank for ten years. Everyone says that Shen Teng is very relaxed, but when he needs to get up in rhythm, he can get up, this is Shen Teng. So comedy is a rhythm that needs to be maneuvered between tight and loose. ”
In addition to nurturing new comedy performers, Happy Twist also actively explores comedy creators. Wang Haigang introduced that they mainly start from two aspects: one is to give full play to the advantages of the traditional stage of happy twist, and incubate and cultivate talents through stage plays; The second is to cooperate with major venture capital platforms to find young directors with comedy creation potential from external channels.
Start with comedy, don't stop at comedy; Originating on the stage and eventually transcending the stage, Happy Twist hopes to bring stable product supply and fresh creative direction to the Chinese film market. In Wang Haigang's view, the film industry is an industry with "highlight" attributes, and film practitioners have more spotlights than other industries, but they should put their minds flat and down-to-earth in order to win the hearts of the audience.
He envisioned, "Producing works with a sincere attitude, with people in all genres and people paying, this is the real spring of film in my mind." ”