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The former vice president of Youzu Startup was dissolved, and 4 games were released in the two years of its establishment

author:Game new knowledge

Minawa Interactive Entertainment disbanded.

Minawa Interactive Entertainment may not have had time to let most game practitioners see it. Game Xinzhi has also been detailed before, this company was established in 2021, and the team members Huang Fei and Zhao Yuli have rich experience in the industry. Before joining Minawa Interactive Entertainment, Yuli Zhao worked at Qihoo 360 and Youzu Network, where she served as Vice President of Commerce and Head of Japan Business. Fei Huang worked at Zynga Beijing Studio and is a serial entrepreneur.

According to the game new knowledge, at least in December 2022, Minawa Interactive Entertainment entered a difficult state, and the game business was dissolved.

Huang Fei and Zhao Yuli have been in business for nearly two years, and have registered (abbreviated for ease of reading) (1) Minawa Interactive Entertainment, (2) Minawa Technology, (3) Minawa Interactive Entertainment Shanghai and (4) Minawa Technology Shanghai, of which (4) Minawa Technology Shanghai has completed the cancellation on March 2, (1) Minawa Interactive Entertainment is in the process of deregistration.

Before (1) Minawa Entertainment's resolution was dissolved, Huang Fei and Zhao Yuli pledged all of their combined 100% equity to (2) Minawa Technology, which was involved in at least four lawsuits - four companies have initiated property preservation of 1.88 million yuan. (2) The legal representatives of Minawa Technology are not Huang Fei and Zhao Yuli, but the third natural person.

LOOKING AT (2) MINAVA TECHNOLOGY, WHICH IS INVOLVED IN MANY LAWSUITS, WAS ESTABLISHED MORE THAN HALF A YEAR LATER THAN (1) MINAVA INTERACTIVE ENTERTAINMENT, WHICH IS CONTROLLED BY MINE RVA GAMES, THEIR COMPANY ENTITY REGISTERED OVERSEAS, AND RECENTLY CHANGED THE LEGAL REPRESENTATIVE FROM ZHAO YULI TO ANOTHER NATURAL PERSON. Perhaps they thought of a way back in the morning.

The former vice president of Youzu Startup was dissolved, and 4 games were released in the two years of its establishment

Minawa is related to 4 corporate entities

According to publicly available information, Minawa has launched a total of 4 games: "Golden Ray", "Game of West: Legends & Roses", "Spellland: Awakening of the Spirit" and "루시다", but none of them have achieved good results.

"Kim Rui Yu" (Hong Kong, Macao and Taiwan server name "Qian Li's Game", Hanbok name "대표님을 부탁해") is a point-and-click simulation business mobile game with the theme of modern business warfare, which integrates three gameplay elements: hang-up simulation management, numerical combat and cultivation. In the past two years, three versions have been launched successively: Japanese service, Hong Kong, Macao and Taiwanese and hanbok. After the launch of the Japanese server, it stayed on the iOS free list for about two months, while Hong Kong, Macao, Taiwan and Hanbok fell out of the top 500 of the free list in less than a month after the launch. According to SensorTower, "Golden Ray" is already a product that contributes 86% of Minaeva's revenue.

The former vice president of Youzu Startup was dissolved, and 4 games were released in the two years of its establishment

"Game of West: Legends & Roses" (formerly known as "West Revenge") is a point-and-click simulation mobile game with the theme of western cowboys, and the gameplay also integrates three gameplay elements: idle simulation management, numerical combat and cultivation. In March 2022, the game was launched in many overseas markets, but so far the global iOS double list has not seen the game.

Wonder Heroes is Minawa's self-developed product and one of their more important games. This is a dark childlike card game.

In terms of gameplay, the game incorporates elements of real-time strategy, setting up an energy bar that recovers over time, and players can unleash additional skills. "Spellland: Awakening" has the function of automatic character combat compared to ordinary card battle games, and emphasizes the player's real-time participation in the battle more than ordinary card placement games.

The game was launched in the Hong Kong, Macao and Taiwan markets in December 2022, but it did not appear in the top 500 iOS games in the Hong Kong and Taiwan markets within half a month (Macau has not even entered the Top500 free game list); In Europe and the United States, the game has entered the top 50 of Google Play's role-playing game download lists in Canada, the United Kingdom and Australia.

The former vice president of Youzu Startup was dissolved, and 4 games were released in the two years of its establishment

"루시다" ("Luhida Origin" Hanbok) is a two-dimensional strategy RPG launched by Minawa Interactive Entertainment in South Korea in January this year, developed by binary games, previously exposed under the name "Codename Star", is one of the binary game "Leap Universe" IP series. Its core gameplay is 3X3 turn-based card battles, but it fell out of the top 500 of the Korean iOS double list in less than half a month after its launch.

Minawa Entertainment will also be responsible for the game's distribution in Japan, Europe and the United States. The game national server is published by Electric Soul Network, and it mentioned in its 2022 half-year financial report that "Luhida Origin" is planned to be launched in Hong Kong, Macao, Taiwan and the mainland in the first half of this year.

The former vice president of Youzu Startup was dissolved, and 4 games were released in the two years of its establishment
The former vice president of Youzu Startup was dissolved, and 4 games were released in the two years of its establishment

In addition, it is understood that Minawa Interactive Entertainment also signed the distribution rights of "Gem Research Story: Ian Stone" in some regions. No information has been found about its launch.

Gem Research Story: Ian Stone is a turn-based RPG game developed by Shanghai Jascule Culture's Gem Research Studio, and the third work in the Gem Research Story series. Minawa Interactive Entertainment is responsible for its distribution in Japan, and the national service is handed over to Station B. The game national server was launched in October 2022, but it fell out of the top 500 of the iOS double list in less than a month.

The former vice president of Youzu Startup was dissolved, and 4 games were released in the two years of its establishment

"Gem Research Story: Ian Stone" national service market results

The dissolution of game companies is actually not uncommon, as long as there is a beginning and an end, and there is no mess, in most cases everyone still regrets.