At the beginning of 2023, Tesla has cut prices many times, and some time ago Musk said that he would reduce some models to stimulate the market, the US website showed that Tesla Model S and Model X prices in the United States were significantly reduced again, up to nearly $10,000.
Tesla's frequent price cuts have set off a "price reduction tide" in the field of trams, not only Tesla swept away the decline and sold sales, many tram companies also followed up to reduce prices, and ultimately benefited consumers who wanted to buy cars.
In the field of trams when the price war, oil vehicle companies also began to sit still, recently in Hubei some oil vehicle models also began to reduce prices sharply, Dongfeng Citroen C6 fell by 90,000, a new record of oil vehicle price reduction in the same period, in addition, Honda, Nissan, and even Mercedes-Benz also joined. Now that the price war has spread to the field of oil vehicles, has the "price reduction tide" of car companies arrived?
Tesla triggers "big price cut" for new energy vehicle companies
Recently, the biggest news in the automotive industry may be Tesla's announcement of a big price cut. Since September 2022, the tram industry giant Tesla has taken the lead in opening a price reduction strategy, and some Tesla models in China have directly come to a "five-in-a-row reduction", which not only caught other car companies off guard, but even consumers did not expect it.
A large part of the reason for Tesla's price reduction is that its market share in China has shrunk in the past two years, coupled with frequent word-of-mouth accidents, resulting in a sharp decline in people's impression of Tesla. In order to reverse the decline, Tesla chose to reduce prices again, ranging from 20,000 to 50,000 yuan.
After the big price reduction, the effect is also very obvious, Tesla's sales directly increased wildly, and many people lined up outside Tesla sales stores to order cars. But there are also many users who book cars early and feel very unbalanced, obviously only a few days away, but the price is so different.
The main reason why Tesla has been so drastically downgraded is because the Chinese market is too important for it. China is now arguably one of the world's most promising automotive markets, and since Tex entered the Chinese market, its global sales have soared. In 2018, Musk directly selected Tesla's overseas super factory location in Shanghai, and after the Shanghai super factory started to build cars, Tesla's cost of buying cars in China was greatly reduced, which is also the confidence for its frequent price cuts in China.
According to Musk, Tesla's price reduction is mainly based on cost fluctuations, and after making technological breakthroughs, it is fed back to costs and pricing. However, Tesla's frequent price cuts also drove other car companies, and the tram market reacted fiercely for a while. After Tesla, many tram companies have also followed suit, and Xpeng, NIO, etc. have reduced prices across the board, which directly triggered the largest wave of tram "price reductions" at the beginning of the year.
The "tide of price reductions" for fuel vehicles has begun
If the "price reduction tide" some time ago mainly affected the tram field, then now oil trucks seem to be unable to sit still. Can you believe that you bought a mid-size car in the early 120,000s before? Just recently, the price of many models under Dongfeng suddenly "plunged", the most incredible of which is the Dongfeng Citroen C6.
Citroen C6 is a more business-oriented car, with a decent shape and a solid chassis and relatively good power. Although its achievements are okay, the guidance price of 21-275,000, coupled with people are not too enthusiastic about this brand, has led to Citroen C6 sales in China all the way down, and even few people have paid attention to this car.
In 2022, Citroen C6 sales will only be a few thousand units, which is not even enough compared with mainstream models such as Accord and Passat, which is one of the main reasons for its big price reduction.
According to the preferential information transmitted on the Internet, Citroen C6 manufacturer discounts plus local subsidies, the price reduction amount is as high as 90,000, so that about 120,000 can be won. 120,000 mid-size cars are unheard of, so will this price reduction bring something new to the oil truck market?
If the pricing at the beginning was not so high, Citroen C6 sales are estimated to be much better than now, but Citroen obviously does not plan to go the usual way, it does not follow a step-by-step price reduction to test the bottom line of consumers, but directly chooses to drop to the end. The price reduction of Citroen C6 may be mainly due to inventory reasons, and it is estimated that this model will really die slowly. Instead of directly reducing prices in this way, it is undoubtedly a good idea.
The price reduction of Citroen C6 and other Dongfeng models is mainly focused on oil vehicles, at least in the Citroen C6 activities, there will definitely be some changes in the oil truck market. Many people who want to buy a car say that "the 120,000 Citroen C6 has no shortcomings", after all, this is a car with a real price of more than 200,000. This price reduction is bound to trigger many people to reformulate their own car purchase plans, taking into account the Citroen C6, and for those riders whose budget is hundreds of thousands, buying a Citroen C6 is also very suitable.
It should be noted that the situation of the Citroen C6 is not the same as that of Tesla. Although Tesla has many problems, it is still one of the world's hottest tram brands, and has been competing with BYD for the throne of tram sales in the mainland. The price reduction of the Citroen C6 is more for self-preservation.
But if Citroen C6 "succeeds" and other brands follow up to cut prices, then the fuel vehicle market may also wait for a wave of larger collective price cuts. After the Citroen C6, there is also a heavy fuel car company that has followed up to reduce prices, it is Beijing Benz.
Beijing Benz and other luxury brands entered
After Hubei Citroen, Beijing Benz also began to reduce prices. It is reported that in the new round of price reduction, Beijing Benz models have a lot of discounts, with a maximum reduction of 110,000.
If such a discount is followed, the price of Mercedes-Benz E may drop to about 350,000, and it is difficult to buy a used car at such a price. Although Beijing Benz's price cuts, like Citroen's, have regional restrictions, once such price cuts begin, other regions are likely to follow suit and engage in similar activities.
Mercedes-Benz and other luxury brands follow-up price reduction will undoubtedly set off a shocking wave in the fuel vehicle market, the same as the first-line fuel vehicle brand, Mercedes-Benz price will also directly affect BMW, Audi and other luxury brands, if the same price can buy BBA, I believe it is difficult for someone not to be moved.
When a head brand takes the lead in reducing prices, other car companies will be involved in the "price reduction tide" regardless of their reluctance. There are more models of fuel vehicles and more choices, and once the "price reduction tide" is triggered, the benefits to consumers will be greater than those of new energy vehicles. So if there really is a large "price reduction tide" of car companies, will you choose to "dig the bottom" at this time?