In the past three years, mainland new energy vehicle brands have developed vigorously, including old car companies represented by BYD and new forces represented by "Wei Xiaoli". NIO's performance has steadily improved with its excellent exterior design and interior luxury, as well as unparalleled battery swapping services, with deliveries reaching a record high of 120,000 units last year.
Founder of NIO
The founder of NIO is Li Bin, who graduated from Peking University and founded Antarctic Technology at the age of 22; At the age of 23, he founded Beijing Science and Literature Industry Information Technology Co., Ltd.; At the age of 26, he founded Bitauto.com and led Bitauto.com to go public in the United States; At the age of 28, he founded SuneVision Interactive Advertising Agency; At the age of 40, he founded NIO and led NIO to go public in the United States.
It is already very good for a person to work out of a listed company in his life, Li Bin has done two listed companies, such a career achievement is few people in China can match, he is China's first-class entrepreneur.
Building a car is very expensive, and it is impossible to do without tens of billions of funds continuously invested.
Excellent people have excellent circle of friends, Li Bin founded NIO to face the funding gap, ushered in the investment of five top bigwigs, namely Jingdong Liu Qiangdong, Autohome Li Xiang, Tencent Ma Huateng, Hillhouse Capital Zhang Lei, Xiaomi Lei Jun.
One of the most popular investments was Li Bin's visit to Liu Qiangdong's house for dinner, he spent fifteen minutes describing his ideas, and Liu Qiangdong agreed to invest in ten seconds.
The determination of the big guy is amazing, and hundreds of millions of investments can be decided in such a short time, which is refreshing enough. However, it is also because they usually know each other well and have done their homework beforehand.
Many netizens ridiculed that Li Bin's appearance looks like facial paralysis, which is such an awkward feeling. In fact, Li Bin was a handsome guy when he was young, and he can shoot idol dramas with such a look, I don't know how many girls are charmed.
It's just that when he was young, he was busy with his career and did not have time to talk about marriage, and his personal problems have been put on hold.
Li Bin's love
As Li Bin grew older, his family urged marriage tightly, and he was introduced to Wang Yizhi, a host who worked in CCTV, and the two fell in love at first sight and quickly got married.
Judging from the photo, Wang Yizhi has white skin and beautiful temperament, and her figure is also barbaric, wearing medium and long hair, full of a big beauty, except for the mouth ridiculed by netizens, everything else is very good. There is a saying that a woman with a big mouth is sincere and steady, has good eloquence, and has a rich life.
It is not difficult to see from Wang Yizhi's eyes when she looks at Li Bin that she is full of worship and love for Li Bin.
After marriage, Wang Yizhi gradually faded out of CCTV and became Li Bin's virtuous helper, and we see that sometimes Li Bin will take his wife with him when he goes abroad to do business, and the husband and wife are of the same heart, and their profits are broken.
Li Bin's life is really envious of everyone, career and love are both fruitful, life is like this, how can the husband ask for it.
Foul incident
Just as Li Bin was planning the development blueprint of NIO this year, a small episode happened, a few days ago, a female intern of NIO posted that a male colleague of NIO attempted to rape her, and later she was refused to be retained by HR on the grounds that "she is a risky person". The woman is studying at Tsinghua University.
This matter became a hot search on major social platforms overnight, and public opinion was boiling, and many people expressed their accusations and anger against NIO.
The first Weibo on Li Bin's homepage poured in more than a thousand comments, almost all of them scolding him, some even scolding him badly, and some potential customers said that they had planned to buy NIO, but now they don't want to buy it.
Li Bin could not have imagined that he would suffer a heavy blow from Tsinghua after graduating from Peking University, in the final analysis, it was caused by NIO's improper handling of this matter.
NIO's response was quite rapid, and it immediately issued a situation statement, saying that it would strictly investigate the matter.
epilogue
This is an episode in the history of NIO's development, which is certainly much smaller than the financial difficulties faced by Li Bin in those years, but it cannot be taken lightly, because sexual harassment in the workplace has always been a sensitive point for the public, and poor handling will inevitably affect NIO's image in the minds of consumers and will make NIO lose many potential customers.
It is hoped that Li Bin and NIO will take this as a warning, reorganize NIO's atmosphere, emphasize respect for female employees, strengthen the protection of female employees, have zero tolerance for sexual harassment, and catch several typical severe punishments to set an example.