From a traditional hardware brand to achieve a gorgeous turnaround, to become a distinctive and world-famous Chinese hardware designer brand, high color geometry?
Sense of quality, design and humanism Explore the breakthrough of hardware products
Dare to engrave "original design" in the DNA of the enterprise, Humco is bold and direct. From brand business cards to products, everything that can be reached and perceived by the public, Humco strives for perfection. It is reported that the Guangzhou Design Week is dedicated to building a 500㎡ double booth, of which the semi-enveloping interstellar exhibition hall continues the design concept of the headquarters interstellar building, through simple and dynamic curves around, presenting a clear silhouette and life-like pure beauty, which looks like a wonderful interstellar corner from afar. The seven experience areas are scattered in it, just like a theater with continuous transitions and full layers, each time it spans a scene and opens a cabinet, Humble opens up different aspects of our lives, sometimes flexible, sometimes cold; It has a great sense of quality and is an art of living; At the same time, it has a sense of design and humanism beyond cognition, and it is the life of art. The new posture of home hardware gives the home more personality and interaction methods, and we really perceive "creative home · Soul" charm.
-
-
This endless love, insight and reshaping of life has not only become the foundation for Humco to appear on the most large-scale and influential design stage in China, but also become a strong support for it to jump out of the homogenized home hardware industry and be recognized by end consumers. To this end, Humco has built a research and innovation team of more than 280 people with design enthusiasm and deep experience, and at the same time cooperates with Ferrari design team Pininfarina and other world's top design teams to enhance product design and brand competitiveness from new experience, new functions, new technologies, new processes, new materials and other fields of innovation, so far Humco has obtained more than 800 patents. In 2021, the Pitcher UFO 3.0 broke the technological monopoly of similar products of foreign hardware giants in China, and became the only brand in the history of China's corner basket to obtain a national invention patent. With its pioneering single-arm structure, the Pitcher UFO 3.0 achieves a lighter and simpler visual effect, while increasing the weight by 30% and the smoothness of pushing and pulling reaches the best level in the history of the Humble corner basket family, which is of epoch-making significance in the history of baskets in China and even the world. Only love can find the wonders of ordinary places. In addition, in the 19 years since its establishment, Humco has won the German Red Dot Award and iF Design Award for 12 times, and is also a "regular" of well-known product design awards at home and abroad, such as China Red Star Award and American Pinnacle Design Asia-Pacific Award.
-
B-side leading, C-side peers Explore the breakthrough of hardware channels
So this time, Humble is also in the spotlight again. Designers come in teams to absorb the cutting-edge home hardware design trends as a daily routine in the Humco showroom, but unlike regular home improvement brands, it also needs to host a large number of bloggers and consumer families, which culminated in the two-day exhibition on the weekend. Some of them come for curiosity, and more are interested people who are in the last step of the purchase decision. This aspect is naturally attributed to the strong brand awareness and the pre-publicity in place; On the other hand, the long-term deep cultivation of the B side forms a "combined fist" with the gradual brand education and user operation of the C side, which strongly promotes the improvement of brand exposure, recognition and favorability.
-
As a leading enterprise in the home hardware industry, with differentiated high-quality products, Humco has a strong brand influence and appeal, and its domestic distribution network has covered 31 provinces, autonomous regions and municipalities directly under the central government in China, as well as 147 prefecture-level cities. The precision quality and original design of the products have enabled Humco to successfully realize its own brand going abroad, and so far the products have been exported to more than 90 countries and regions such as Europe, America, the Middle East, and Southeast Asia, and has a huge user group scale around the world. Not long ago, Humco just held the 2023 dealer conference, and the coverage and penetration of the B side is not insufficient.
But with the wave of consumption upgrades coming, there is a broader world waiting for Hum Gao. Whether it is flexible insight into user needs to achieve faster optimization and iteration, or expand the brand's incremental user pool, the traditional channel model of the hardware industry has become limited. In 2014, Humco began to enter Tmall and JD.com, and is one of the earliest brands in the industry to deploy online channels. With the opening of the first year of live broadcast in 2020, Humco actively cooperated with leading KOLs in various fields such as Li Jiaqi and designer A Shuang. It is not a coincidence that it is highly consistent with the habits of the younger generation of catalysts, coupled with high-quality products that conform to diversified aesthetics and strong brand personality. The "2022 Home Lifestyle White Paper" released by Tmall Ecological Lab also shows that "storage" and "sleep" have become the two keywords of young people's home life. On the Xiaohongshu platform, he is known as the "kitchen storage artist" by users, and has obviously "entered the circle" of consumers' poetry and distance.
-
If you open up a different way, there will be a new landscape. As a "resident guest" in the home design industry, hardware has been absent from people's vision for too long. We look forward to more "Humble" breaking through, making a splash for Chinese home design, and also for consumers' ideal life.