The start of 2023 does not seem to be smooth, and many domestic new energy vehicle companies have stalled, and even the national god car Wuling Hongguang mini EV, which has opened the "small era" of electric mobility, has encountered sales Waterloo.
But for Wuling, which is "dedicated to serving the people", it is not a thing, because a new car with more space and more exquisite design and workmanship Wuling Binguo has opened pre-sale, I have to say that Binguo has been greatly improved compared to Hongguang MINI EV, but this car is still a little difficult to gain the favor of consumers.
The "grown-up" bingo looks a little tempting
Wuling Binguo, which is positioned as a small pure electric, is a new model of Wuling, the body size of this car is 3950/1708/1580mm, and the wheelbase is 2560mm, which can meet the normal needs of family travel, and is no longer just a car for two people.
The new car adopts a new design language, which has obvious styling differences from other electric vehicles in the family. The whole car is outlined with rounded lines, closed front grille with rounded headlight groups, and even has a bit of a Porsche feel. The side of the body adopts the popular floating roof design and the spoiler design at the rear, which is full of dynamics. At the rear, the car also uses rounded corner light groups, which echo the headlight groups.
Although the size has become larger, the power is still the same as the Air EV clear sky, providing 30kW and 50kW options, if 50kW, 150N·m is still in line with the positioning of this car, 30kW small motor is really not enough to see.
Can you really succeed by taking the refinement route?
In recent years, SAIC-GM-Wuling has been the hegemon among pure electric scooters with the Hongguang mini EV, but it is no longer the only one, Changan's Lumin waxy corn, Chery QQ ice cream, Geely Panda mini Although the sales are not enough to compete with the Hongguang mini EV, but its own existence is enough to divide the cake smaller. And the lower unit price also makes it difficult for the Hongguang mini EV to provide more profit performance.
To this end, Wuling launched several models after the big sale of Hongguang mini EV, are thinking about how to increase the price of bicycles, just like the KIWI EV with the shape of a space car, not only has double the cruising range, high-power fast charging, standard airbags, etc., but also equipped with Lingxi intelligent driving system, even memory parking, traffic light recognition and other functions are standard, but this series of upgrades also makes the price more expensive, more than 70,000 starting price to buy a car less than 3 meters long scooter, the people will definitely not agree, The 482 units sold in January this year are proof of this.
Returning to Wuling Binguo, it can be said that Wuling is another model that attacks on refinement. As a five-door pure electric small car, Binguo has very rich configurations, such as dual 10.25-inch through-type continuous screens, multi-function steering wheel, knob shift mechanism, etc., intelligent performance is also remarkable, LingOS intelligent system, senseless entry and non-sensory start, full-scene OTA and remote control Bluetooth key. And this car also has a retro and refined interior design, which undoubtedly enhances the sense of value of Binguo.
However, there is no fast charge for 203km endurance, the low 30kW power is weak, and the whole system does not have intelligent assisted driving functions, and the aforementioned dual 10.25-inch large screen, LingOS intelligent system and other intelligent configurations are only available in the highest configuration, that is, the biggest advantage of Binguo may lie in its five-door four-seat layout and stylish design. Although the specific price has not yet been announced, the price of 70,000-100,000 on the Internet with such product performance is not enough for it to take over the sales performance of Hongguang mini EV, but at least it gives young consumers a more practical choice.
Wuling has always advertised the market line of "what the people need, Wuling will build", but in addition to the Hongguang miniEV, the texture and configuration of the remaining models meet the needs of the people, but the price performance does not meet the needs of the people, and now the same refined route of Binguo is about to go on the market, how much do you think the price of Binguo is in line with the "needs of the people"?