Is Hong Kong a cool sightseeing? Tourism advertisements are overwhelming, but they are all over the place. Hong Kong tourism urgently needs to earn money from mainland tourists, and this time it is really a bit of a mess!
So why are fewer and fewer mainland tourists choosing to visit Hong Kong? Where do mainland tourists go?
Customs clearance between the Mainland and Hong Kong was fully resumed on 6 last month.
Everyone regained the feeling they used to want to go. Mainland tourists have always been very popular in Hong Kong, I thought that a large number of tourists would soon visit Hong Kong, and Hong Kong was also ready for everything and wanted to make a big profit, but things were unexpected by everyone. 1. Customs clearance resumed, but Hong Kong tourism did not usher in the imaginary recovery grand event, at the end of last year, the epidemic policy of orderly resumption of customs clearance between the mainland and the world was officially liberalized. The most positive thing for customs clearance recovery is the tourism industry in various places, and Hong Kong is no exception, which began to rub its hands early on to drive the recovery of tourism.
In addition to formulating various travel plans for mainland tourists, the Hong Kong Tourism Board has even prepared a recovery fund of 100 million yuan.
However, the number of mainland visitors to Hong Kong is far from what Hong Kong's tourism sector expects. According to statistics, in the first week of the resumption of customs clearance in mainland Hong Kong, less than 3,200 mainland tourists visited Hong Kong every day, less than 10% of the pre-epidemic level. Is it that the epidemic has just passed, and everyone has not yet started to make travel planning?
No, Macao welcomes 44,000 mainland tourists in one day. Compare Hong Kong, tenfold can still turn!
So, how did Hong Kong travel get abandoned?
2. Why did Hong Kong tourism suddenly fall out of favor after the outbreak of the epidemic? In the three years since the outbreak of the epidemic, Hong Kong's tourism industry has also been deeply affected, and it can now be said that the tide has retreated, but the imagination of a large influx of mainland tourists into Hong Kong, retaliatory consumption has not arrived.
Time has passed, Hong Kong people have also begun to be busy, I don't know what the problem is, how did Hong Kong tourism suddenly fall out of favor?
There are actually two main reasons behind this.
Nowadays, the mainland's economy is becoming increasingly developed, and big luxury brands have moved in. Mainlanders can buy something on their doorstep, and Hong Kong, which used to be a shopping paradise, has now become less attractive. Hong Kong Disneyland was also a popular attraction for mainland tourists to Hong Kong, but with the completion and opening of Shanghai Disneyland and Universal Studios Beijing, mainland tourists no longer choose Hong Kong Disneyland.
In addition, another major reason for Hong Kong's tourism cold may be related to the frequent negative news in recent years. For example, some Hong Kongers are very discriminatory against mainland tourists, and no one is willing to pay to see their faces. Some netizens laughed and said that people in Hong Kong said that there are too many mainlanders going to Hong Kong, disturbing daily life, since people prefer quiet, it is better to respect people's wishes, or not to disturb it.
In the past, when traveling to Hong Kong, everyone would buy some medicine by the way, buy everything, but as more and more people go to Hong Kong to buy medicine, the price of drugs in Hong Kong was unexpectedly hyped.
No one wants to be a fat sheep, so this also affects everyone's perception of this place in Hong Kong.
So the question is, where do the tourists diverted from Hong Kong go?
Where do all the mainland tourists go? China's tourism industry will recover in 2023, with 308 million domestic tourists and nearly RMB400 billion in domestic tourism revenue during the 2023 Spring Festival holiday alone.
This data is already jaw-dropping, but according to the National Tourism Institute, the total number of tourists in China will exceed 4.55 billion in 2023, and tourism revenue will exceed 4 trillion yuan. In addition to domestic travel, outbound tourism is also on the rise, with the number of outbound tourists expected to exceed 90 million in 2023. Outbound travel has proved to be reviving, with nearly 400,000 people going through outbound formalities from Shanghai in January alone. So where are these people going? It is mainly concentrated in Southeast Asia such as Thailand, among which Thailand is the biggest favorite.
Why can Chinese tourists be captured by Thailand?
First, because of Thailand's beautiful scenery, second, because Thailand's prices are relatively low and tourism costs are low, and the third and most important point is that Thailand treats Chinese tourists with a sincere and warm entry policy coupled with warm hospitality.
This is the fundamental reason to impress Chinese tourists, Thailand's attitude towards Chinese tourists is to sum up that Hong Kong tourism to recover the past depends not only on advertising, but on how to improve the tourism experience of tourists and increase their core competitiveness, which is king.