If you put it 7 or 8 years ago, it wouldn't be a problem to go to a fashion week.
In 2014, Internet celebrity Zhang Xinyuan traveled to three countries, participated in 22 fashion shows, and changed more than 30 outfits... At that time, he was called Fashion Week Xiuba coming.
(Suddenly, I saw Yang Tianzhen in the back corner.)
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Why can an Internet celebrity go to Fashion Week? Because many years ago, fashion week felt quite tall. What are the big-name stars like Gong Li, Maggie Cheung, and Zhang Ziyi who are invited to Fashion Week.
Like Maggie Cheung, she was even invited to walk the catwalk for Hermes' fall/winter series in '98.
In 2000 and 2003, he walked twice for the veteran French haute couture brand Jean-Louis Scherrer. (The brand went bankrupt in 2013, though.)
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Later, there was an answer to why Internet celebrities could go to fashion week, because not everyone who went to fashion week was tall, because it would be divided into three, six and nine.
For example, some are invited by the brand, and some are the spokesperson, ambassador, and best friend of the brand, which is at the highest level. (But later there were a lot more so-called spokesperson ambassadors for Weibo, so they also emmmmm)
Then there's the media invitation. Zhang Xinyuan, a model worker at Fashion Week 9 years ago, was invited by a domestic magazine to watch the show; The lowest level is to watch the show at your own expense... Both of these can be called "rubbing shows".
At that time, it was exposed that Jolin Tsai's fashion week trip was at his own expense
In the past decade, fashion week has become a battleground for female entertainment stars.
The source of a certain 900 million sister who became a top-level carpet star in domestic entertainment and began to develop from this is the various fashion weeks of that year↓
And in the early days, she was not invited by the brand, and she was also brought by the magazine to "rub the show", but the hot topics of good clothes and various "glamorous pressures" created by the team successfully made her a red carpet queen and attracted the attention of LVMH group bosses.
Later, Sister 900 million even shot advertising blockbusters for LV with a number of big-name female stars abroad.
So you know, why do female celebrities value fashion week so much.
And at Paris Fashion Week 2012, the Chinese Legion went to about 800 female stars... On the carved show, two stools squeezed 6 people alive...
You have to ask a huge fashion week why the seats are so tightly arranged, is it possible that some people went to the seat at that time
Later, there was grapevine news that at that time, only Zhang Yuqi and Sister Nose were arranged to watch the show in the front row, and everyone else was rubbing up and sitting to take pictures...
There are really many interesting stories about fashion weeks like this, but later, after 3 years of the epidemic, the place where domestic entertainment female stars used to compete before also died down and switched to online shows.
But this year, I can finally go abroad, and this piece is coming alive again!
Before the people go, the marketing number has already begun to arrange, who is invited to watch which show, it is clear.
In order to highlight that their idols are the most important one of the brand, this fashion week has not yet understood, and fans have carried out fierce exchanges outside the venue.
It is also at the level of spokespersons, and it is necessary to compete for who is better treated.
For example, two Gucci spokesmen, Li Yuchun and Xiao Zhan.
My sister's battle uniform is the first to be worn in the world in 2023, and it has not been officially released, and there is no model comparison picture, because it was worn by my sister.
My sister sat with the owner of Kering and the hostess.
(Kering is a French company with internationally renowned brands including Cucci, Saint Laurent, Balenciaga, Alexander McQueen and others.)
The executive only knew her sister.
Brother Fang was not to be outdone.
Our brother sits to the right of the CEO, and your sister sits fourth to the right of the CEO...
Others are blowing who is sitting next to the CEO, our brother is: which CEO sits next to our brother, brother is really hot!
Yes, and only our brother appeared on primetime news on Italian television.
Okay, just everyone's brothers and sisters are very powerful.
On the other side, there is Liu Shishi.
As the spokesperson of TODS, several Asian spokespersons attended this Milan Fashion Week, in addition to Liu Shishi, there was Xiao Zhan and South Korea's female love bean Park Xiurong.
The exchange of fans began
The first is with Xiao Zhan, and the two sides hit the grade from the seat to the clothes.
Then from the grade of clothes to the pomp and circumstance of going to the counter store to visit the store...
Then from the pomp and circumstance of the shop to the movement of this trip to Milan...
Finally, they began to argue from the official announcement order about who is the world's first TODS spokesperson.
Weibo's side is impartial, and the first two spokespersons are on one side.
Liu Shishi has always been a brand ambassador of TODS before↓
In April 2021, he was upgraded to a spokesperson↓
The words of the fans are: the first spokesperson of TODS.
In May of the same year, Weibo officially announced Xiao Zhan as the brand spokesperson.
According to the chronological order of Weibo, Liu Shishi did become the spokesperson of TODS before Xiao Zhan, but fans believe that Weibo alone cannot be used as a criterion... Also look at the extranet.
Because when Xiao Zhan officially announced the spokesperson on 5.19, TODS's ins were also officially announced at the same time↓
The INS will claim Liu Shishi until June 7.
Then from the perspective of the external network, Xiao Zhan is earlier than Liu Shishi.
Where does this make sense?
But fans believe that since you are a global spokesperson, it must be claimed by the extranet, so Xiao Zhan is the first global spokesperson without problems.
Later, it was communicated to the TODS dinner, because Xiao Zhan did not go, Liu Shishi and South Korea's spokesperson Park Xiurong went.
Therefore, it is believed that Xiao Zhan naturally does not have Liu Shishi's attention from the brand...
This kind of car exchange between fans is simply endless.
Speaking of the TODS dinner, another war.
The two sides of the battle are Liu Shishi and Park Xiurong.
At first, Liu Shishi posted the TODS dinner on ins, and her nameplate was pasted with the CEO's nameplate.
Tan, as a spokesperson, beautiful women participate in the dinner party invited by the brand, you can dry as much as you like, right?!
As a result, fans began to brag about idou, saying that Liu Shishi was the only star invited to the TODS dinner.
This head has not finished blowing, that South Korea's Park so-young posted a seat map of himself attending the TODS dinner...
Netizen: Oh! Park so-young connotates Liu Shishi! Slap in the face, she is the only spokesperson invited by the brand to a dinner party!
Then some people continue to provoke: Looking at this nameplate posted by Park Xiurong, I feel that everyone's nameplate should be placed a little distance, is Liu Shishi sticking the CEO's nameplate with her own?
"Yes, yes, yes, obviously manual posing, super small family, and marketers are as pale as daisies" ↓
Then it was discovered that TODS's invitation to Park so-young was handwritten ↓
And the invitation letter posted by Liu Shishi was machine-typed ↓
Oh, you have a handwritten invitation, I have a small flower that the CEO personally drew for me, hum~
Then, who is nobler than whom, hahaha
So the fans of the two female spokespersons in China and South Korea began to compare the United States.
On February 24, Park so-young left Milan wearing a TODS dress.
And this skirt was only worn by Liu Shishi at the TODS dinner on February 26.
On February 24, Liu Shishi appeared on the TODS runway and wore a red trench coat.
It was found that Park so-young had worn the red dress when he attended an event in South Korea on February 14.
Then Liu Shishi 26 was photographed on the streets of Milan, and Park so-young has worn it in the Korean version of Marie Claire, which came out on February 14.
The clothes worn on the inside pages of the magazine Liu Shishi only wore to visit the store on February 25.
Because he bumped his shirt a few times, it was not Chaoji else, and he wore it later than the spokesperson on the Korean side, seeing that Liu Shishi was about to completely collapse.
As a result, the fans found Xinhua Point again.
Liu Shishi was carrying an undisclosed color bag specially prepared for her by the brand on the runway!! It can be seen that the brand loves her uniquely!
It's this red bag ↓
And what everyone on the show took was indeed not red.
Fans also dug up TODS related reports, according to time calculations, the sales in China increased significantly after Liu Shishi and TODS began to cooperate, but sales in South Korea have been sluggish.
In the first quarter of 2021, after Liu Shishi became the spokesperson of TODS, sales in China soared by 142%.
Spread all over the world.
Even the TODS store of Lotte Department Store in Korea is Liu Shi-shi, not the national spokesperson Park so-young.
There are also official websites of various brands in various countries, and they are also put Liu Shishi.
There are countless magazines that brands push.
After a few rounds, in addition to a few clothes left behind on this trip to Milan, I feel that Liu Shishi is still slightly better in the brand ranking, after all, it is a brand that has cooperated since 2016.
Fans are also a little more comfortable when it comes to copywriting
However, this matter is expected to be forgotten soon, because it is just some nonsensical wrestling between fans.
And this kind of boring breaking is partly because Liu Shishi has not had too convincing works over the years, and it would be a bit outrageous if you take "Step by Step" 12 years ago.
Leave it here for half a day than the treatment of the United States, what if you win or lose, it's better to film seriously.
With the blessing of works, what couture, what is out of season, what new style and what title will never be too late, fans themselves do not blow, netizens will tap water to blow you first.
For example, after the victory of "Ma's Multiverse", 60-year-old Michelle Yeoh appeared on the cover of Vogue, completing the first round of the grand slam of five major magazines.
Attending various award ceremonies, luxury brands scrambled to lend her clothes.
Up to now, Dior, CHANEL, Alexander McQueen, Armani, Carolina Herrera, Schiaparelli, Erdem, Louis Vuitton, Valentino, BV, Gucci, Elie Saab, Balenciaga and other brands have presented Ms. Yang with dresses. The haute couture collections of the top fashion houses were all won by Michelle Yeoh this awards season.
In the end, I don't see Michelle Yeoh have any brand endorsement titles, but does anyone dispute her fashion record this awards season? This is the fashion resource that makes people convinced.
All day long, grab the official website a few words to blow whether the confidence is still insufficient, don't blow until the mouth is soft in the end.