February 6, 2023, Shanghai, China - Jade Rabbit welcomes the new spring year. At the beginning of the new year, HUALUXE Hotels & Resorts, a high-end hotel brand tailored for Chinese people under InterContinental Hotels Group, with the brand's exclusive IP "HUALUXE Collection", co-hosted the "Chinese Music Renewal, Hualuxe Style Dance Concert" with QQ Music, which symbolizes the recovery of all things, showing the Chinese aesthetic life under the immersive interpretation of sound and dance with the beauty of the flexible national style. As a social space created by HUALUXE brand to unite cultural power, "HUALUXE Yaji" mainly focuses on sharing and disseminating Chinese culture, and invites artists, cultural scholars, etc. to HUALUXE to hold cultural exchanges and exhibitions in HUALUXE, bringing guests a unique in-depth experience of Chinese aesthetics.
Li Yugang, Sa Dingding, Meng Jia, Liu Yu, Deng Yujun (waiting for what jun), Yang Wentao, Zhang Can (CiCi), China Broadcasting Art Troupe and Shaanxi Tang Yunsheng Dance Troupe and other artists and performance teams gathered at the HUALUXE brand to interpret the essence of Chinese style and elegance in an atmosphere full of Chinese culture, presenting guests with a dizzying audio-visual feast with national style and national charm.
Ms. Yingchun Hu, Chief Marketing Officer, Greater China, IHG, said: "More than a decade ago, IHG launched the HUALUXE brand designed for Chinese consumers and travelers who love Chinese culture based on in-depth insights into the Chinese market and consumers, combined with rich experience in international hotel operation and management. Last year, the 20th National Congress clearly pointed out that we should strengthen cultural self-confidence, carry forward traditional culture in inheritance and innovation, and vividly tell Chinese stories, which coincides with the founding philosophy of the HUALUXE brand and confirms the Group's sensitivity to the market and policies. In this cooperation, we dig deep into the spiritual core of consumers and cooperate with QQ Music to create a diversified immersive Chinese style experience, hoping to show the Chinese aesthetic cloud pattern through the gripping rhythm and diversity, highlight the attitude of Chinese style and let traditional culture bloom the style of the times. ”
Live picture of "Chinese Music Rejuvenation • Hua Yi Ji Chinese Style Dance Concert"
Live picture of "Chinese Music Rejuvenation • Hua Yi Ji Chinese Style Dance Concert"
Timeless national style, conveying ancient rhyme
This time, Hualuxe brand and QQ Music jointly hosted the "Chinese Music Rejuvenation • Hualuxe Yaji Chinese Style Dance Concert" at Tanghualuxe Hotel Xi'an and Beijing branch venue, which was divided into three chapters: "Reverie", "Tide" and "Echo". The whole performance attracted more than 10 million views, with a total exposure of more than 300 million on the whole platform, and the response was enthusiastic, becoming one of the national tide events in the spring of the Year of the Rabbit.
Shaanxi Tang Yunsheng Dance Troupe's "Cloud Sideburns", the light dance conveys the charm of Chinese tradition, and the opening immediately attracted everyone's attention.
Waiting for Hejun's unique voice, "The Last General" and "One Flower and One Sword", two songs full of chivalry, leading the audience to gallop together in the magnificent mountains and rivers.
The China Broadcasting Art Troupe and Chinese Orchestra plucked the strings, and the two songs "Drunken Beijing" and "Oriental Legend" made the audience's hearts rise and fall with the beating notes.
The pas dances "Wuxia" and "Ice and Fire" brought by Yang Wentao & CiCi have thousands of heroes, and they also carry the momentum of casting water and fire, and their flexible posture ignites the passion of the audience.
Meng Jia's song "Oriental" is full of momentum, interpreting the power of softness and rigidity.
With soulful shallow chanting and ethereal and gentle high notes, Sa Dingding sang "Left Finger Moon" and "Unclean", depicting magnificent national style music.
Liu Yu appeared handsome in a dragon scale costume, singing and dancing "Rulin's Dream", handsome young man in fresh clothes and angry horses, singing arbitrarily, reproducing the beauty of non-genetic inheritance.
Teacher Li Yugang, a singer of Chinese music, even performed two new songs for the audience, "None is You" and "Mountains and Rivers in a Vein", which vividly interpreted the feelings and ethereal meaning of the Chinese people, and the afterglow rhyme.
HUALUXE Beijing Southwest Hotel, Tanghualuxe Xi'an
Ten years of sharpening the sword, HUALUXE precipitates Chinese aesthetics
After ten years of accumulation, the HUALUXE brand also ushered in a comprehensive renewal last year, with five design features: one eup, one inheritance, unique dining experience, landscaped scenes, dynamic space with a sense of sequence, and HUALUXE Collection, further bringing guests a multi-dimensional Chinese cultural experience, highlighting the new generation of Chinese aesthetics. From the design that integrates the unique cultural heritage and memory of the local area, the unique dining and social experience full of Chinese hospitality with "food" and "gathering" as the core, the design of the hotel scene with traditional Chinese gardenscape, the sense of space integrated with traditional Chinese architectural aesthetics, to the flexible and diversified "HUALUXE" social space suitable for various cultural and artistic activities, the HUALUXE brand is constantly updated and iterated, and ingenuity creates a rich and colorful immersive Chinese cultural experience.
"From the art of Chinese hospitality" to "Chinese aesthetic life", it marks that the HUALUXE brand no longer positions itself as just a hotel, but an aesthetic space that combines traditional Chinese culture with modern expression. In the future, the brand will also grasp the market trend and continue to lead the national trend of consumption, so that every guest who steps into Hualuxe can feel the Chinese aesthetics hidden in daily life, so that the profound cultural style of Chinese civilization can bloom again in daily life.