This is born from the same root, don't start too heavy.
Today, let's talk about the intricate love triangle relationship between OPPO, vivo and backgammon. It is said that a few years ago, there was a master named Duan Yongping in the rivers and lakes. This Duan Lang was first the director of a small broken factory in Guangdong, and the skeletal and talented Duan Lang achieved an annual output value of 1 billion yuan in just three or five years. 1 billion ah! 1 billion in 1994! The name of this factory is also thunderous, it is the youth memories of the 80s who once swept the land of China, saved countless lost teenagers, and the post-80s.
Who hasn't played Little Bully when they were kids
After achieving the achievement of Xiaobawang, Duan Lang established a brand new company in Dongguan, Guangdong, BBK. At that time, BBK's main business included: cordless phones, VCDs, educational products, etc. Anyway, what impressed me the most was the BBK VCD advertisement played by Li Lianjiao.
▲ Duan Yongping, who is a person in the rivers and lakes, really prefers kung fu superstars, Duan Lang, this person is really far-sighted, after several years of development, BBK once again became popular throughout China, and was invincible for a long time, and won the CCTV advertising king in 1999 and 2000. Back then, who didn't have a few backgammon household appliances. When BBK was in full swing, Duan Lang unexpectedly split BBK's main business and established 3 completely independent companies.
1. Education business, which is responsible for Huang Yihe, mainly engaged in reading machines, learning machines, etc.;
2. Audiovisual business, responsible for Chen Mingyong, mainly engaged in VCD, DVD, MP3, etc.;
3. Communication business, responsible for Shen Wei, mainly engaged in cordless phones, BBK music mobile phones, etc.
Education business
Educational products are the core of BBK, BBK electronic dictionary, BBK foreign language communication and other products have always been the standard for junior and senior high school students, BBK point reader in the advertising industry has a dominant status, the phrase "Mom no longer has to worry about my learning" makes many school students fearful.
▲ I have always been worried about the personal safety of this little girl, and to this day, BBK's educational products are still very strong in the market, and it is also one of the few businesses that still uses BBK's signature brand.
Audiovisual business
Chen Mingyong, who is in charge of AV business such as VCD, is not so lucky, audiovisual products have suffered from the cooling of the market year by year, coupled with being chased by Japanese manufacturers, requiring them to pay high patent fees, this kind of internal and external troubles is really sad! Fortunately, this Boss Chen is also a well-known good man, he simply did not do anything and did not stop, closed the BBK audiovisual business, and took two or three hundred people to do the mobile phone business, that is, OPPO. OPPO not only saved Chen Mingyong, but even became a hot brand in the smartphone industry.
Communication services
The BBK communication unit led by Shen Wei used the BBK logo to create a small wave of hot-selling models as early as the era of functional machines. It is also based on music mobile phones as a selling point, inviting the Korean goddess Song Hye Kyo as a spokesperson, and the extremely brainwashing song "Zero Click, Zero Click".
▲ The backgammon music mobile phone endorsed by the goddess has reached the era of smart phones, Shen Wei silently abandoned the BBK logo and began to use the new trademark vivo, and its team is still a backgammon troop, vivo is also particularly strong in recent years. The above are the three major King Kongs that came out of the backgammon system.
Responsible for the change of VCD did OPPO;
The change label responsible for the mobile phone became vivo;
And the selling point reader is still selling the point reader.
By the way, OPPO has also invested in a company that makes Internet mobile phones, OnePlus Technology, and OnePlus's response in overseas markets is unexpectedly good. For OnePlus, OPPO and vivo are dads, and the pair of backgammon can be called grandpa.
Although these companies were all separated from Duan Yongping, a worldly master, and Duan Lang also held shares in several companies, after several years of operation and development, Duan Lang's shares have been diluted very little, and there is no actual control.
OPPO and vivo began to develop independently.
With the white-hot smartphone war, the relationship between OPPO and vivo has also changed from brothers crawling out of the same trench to a situation of bitter rivals.
The two come from the same family, so they are almost the same in various methods and strategies. In terms of marketing, they are the gold owners of crazy advertising, OPPO won the sponsors of "Every Day Up" and "Run Brother", and vivo is also very stylish to get "Happy Camp" and "Strange Words".
In terms of sales model, both adopt the same online mall + offline store direct sales model, especially the store, within a 200-meter radius of the OPPO store at the green door, there will definitely be a touch of vivo blue.
▲ The blue-green war began in the smartphone sales ranking in the first quarter of 2016, and OPPO beat vivo to achieve the fourth place (the top 3 devils are Samsung, Apple and Huawei).
Off-site, OPPO and vivo are not idle, in this inflatable doll top fight below,
OPPO, dressed in green, knocked down vivo with a stream-of-consciousness arrow, rushed up to face a Wing Chun-style fan, once again suppressed the whole process and won the final victory.
From the skill of this three-on-three, it seems that OPPO used to be in the little bully and backgammon, not less with Jackie Chan and Jet Li
Learn Kung Fu! At least from the point of view of the record, in terms of fighting, OPPO really has not lost. Charge for 5 minutes and shave you 2 hours.