Not long ago, a popular science blogger named @Migrant Boy Xiaozhang was on fire, have you heard of it?
She is mainly active on the Douyin platform, I don't know if everyone usually brushes Douyin when they have brushed her videos, anyway, in just a few days, from tens of thousands of fans to more than two million fans, this circle fan level is also quite explosive in the entire blogger world.
And she not only successfully broke into the field of vision of many netizens at a speed visible to the naked eye, but also directly appeared on the CCTV news channel, was reported by major official media, and was also jokingly called "the top stream of social survival" by netizens.
The strength of this "soaring" is estimated to startle herself.
What can popular science do like this? There may be many netizens' first reaction when saying it: "This also needs to be taught??" ”
Because the popular content of this series of videos that made her popular are: "How to take the high-speed rail", "How to take the bus", "How to take the subway and transfer to different lines", "How to go to the hospital alone for the first time", "How to order the first time I go to McDonald's Starbucks stores", "How to eat Haidilao alone", "How to watch movies"...
At first glance, it is indeed some common sense of life, and for many experienced adult netizens, it is not even something that needs to be popularized, but it has become the theme of her popular science short videos, and it is included in the collection of her "How How" series, which has received many praise from netizens.
Sven clicked in and looked around, and found that she has published more than a dozen issues of this series, from transportation and staying in a hotel to a person going to the hospital to register for a doctor, and then to the precautions for buying vegetables in the vegetable market, etc., it can be said that it covers almost all aspects of clothing, food, housing and transportation, and is still being updated.
With Xiao Zhang's popularity, more and more netizens came to watch because of curiosity, and some unpleasant words began to emerge.
"How come there are still people who can't even take the subway bus, this also has to be taught?"
"This kind of common sense of life will not be, is this generation of Chinese children going to end?"
"So boring is also sought after, and the stupidity is committed"
……
Looking at this kind of speech, I suddenly thought of the classic variety show scene last time when Kong Xueer was ridiculed in public by some other male guests because she couldn't eat caviar.
Let's not discuss the causes and consequences of this matter, but I can't help but want to say, since when did the world automatically default to a person who is born knowing how to eat caviar?
How can you not eat or eat "elegantly" enough is like violating some "heavenly rule", and need to be grilled on the fire by so many people? It's ridiculous...
The same is true for those who immediately equate the lack of common sense in life, such as riding a car, registration, etc., with stupidity.
From the moment they presuppose that everyone else should know how to do something like themselves, and they don't know whether they are stupid or stupid, they almost write the word "noble" directly on their faces, and the smell of arrogance echoes in the air.
Today, a related report of CCTV.com is also on the hot search, interested netizens can search and see, Sven will not put the full text.
However, as soon as this comment about "misanthropy" came out, a wave of netizens became controversial because of the definition of "misanthropy".
Some netizens said that stupidity is not stupid when they see those who can't fly on high-speed trains, but the confusing operation of using a new word to steal the concept of shooting at young people like the official media, and this high-flying posture is "why not eat minced meat".
Some netizens who read the complete report on CCTV.com said that although they don't like the official media to comment on this comment and that, the focus of those netizens who jump and scold when they see the word "stupidity" is not too crooked? After reading the full text, I know that CCTV's criticism is the superiority of "this is common sense, I am tired of stupidity", why should I entangle the definition of "stupidity" here...
emmmm...... It is not denied that CCTV's expression of "stupidity" may be different from some people's standards for "stupidity", but it is also something Sven did not expect to quarrel from this angle. This is also not the point of that article, don't go too far off topic.
But of course, videos related to Xiaozhang, normal voices under the entries still account for the majority.
Seeing that some netizens sighed online, saying that after watching Xiao Zhang's video and comment area, they were already ashamed of their subconscious shock, because they found themselves unconsciously standing in the position of the arrogant "city people" who "why not eat minced meat" when they wondered "this should also be taught".
In fact, just like urban people go to the countryside and look at the dark, how to distinguish between grains, when spring ploughing and when autumn harvest, whether you understand these problems has nothing to do with high education, just because everyone grows up in different environments, some people know these things ahead of others.
Most netizens are calling Xiao Zhang, hoping that she can shoot more, is really in need of this kind of easy-to-understand popular science video.
Among them, there are high school students who have not yet left the county, college students who have just been admitted to university from small counties, medical staff, and many "life whites" from all walks of life and different ages, all of whom said that they really need such easy-to-understand videos, and thank Xiao Zhang for being such a guide.
There are also many netizens who have begun to make wishes online for the next issue of popular science content, such as how fresh graduates rent a house in a big city without being deceived, how to go to the gym and how to use fitness equipment, how to pay for bars, how to wash the blood stains of girls' menstruation, and so on.
Many questions do not wait for Xiao Zhang to shoot a video to answer, other netizens in the comment area have already actively rushed to answer, and the painting style is also inexplicably touching (there are still many well-wishers, there are warmed ~
Thinking of the panicked feeling when I went to the hospital for the first time, the first time I went out by plane alone, and when I first entered the society and came into contact with things such as five insurances and one housing fund, I suddenly felt very empathy for these voices in the comment area.
It's hard not to sigh, if Sven could brush up on popular science like this back then, it is estimated that he would be able to take fewer detours. Even if the pit that should be stepped on is still inevitable to step in, at least if you have a number in your heart, you can still be a lot more solid.
Sven watched a lot of comments and found that there were far more people who needed this kind of popular science video than expected.
There are not only ignorant college students who have just come out of a small county to unlock their first experience of subways, high-speed rail, and airplanes, middle-aged people who want to go to Starbucks to buy a cup of coffee but don't know how to operate, social fears who dare not go to the mall alone because of low self-esteem, and many ordinary people who have not yet eaten KFC McDonald's, have not traveled far and feel that they may not have the opportunity to take a plane once in their lives.
I usually watch a lot of urban life and travel check-ins on various social media such as Douyin and Xiaohongshu, and suddenly realize that these are actually closer to the normal life of most ordinary people (I don't mean to say that the lights are bad).
And these people who can express their voices on the Internet are actually lucky, in many corners where no one cares, there are many middle-aged and elderly people who have almost no access to the online world, and they are easy to be ignored or even forgotten.
No matter what kind of environment you live in, you should not turn your ability advantage shaped by the superior environment into the capital of those who do not have the opportunity to enjoy the same resources. Nothing is deserved, and the "advantages" you have only mean that you may be luckier than others.
Just like Luo Xiang once said when talking about a book called "Circle Justice", no one can draw a perfect circle, so you don't have a sense of intellectual superiority because others don't understand, you shouldn't look down on those who don't understand because you understand, you should actually help them.
I saw that Xiao Zhang also revealed in some media interviews that many of his video themes are actually based on the comments of these netizens in the comment area or the problems in some private messages for help. Even she thought that few people would watch some videos, but she never expected the response to be so good.
That is to say, it can be seen that there is no worry about shooting videos without material in the future, the big world, there are too many things worthy of popular science (the idea of creation This does not open hhh
Speaking of which, the most praised point by netizens when she shoots these popular science videos is the affinity from the grassroots in her, not only the video content and shooting techniques are quite grounded, but her expression every time is also comfortable, which is the main reason why she can be in the coil powder.
For example, when she recorded "How to Take the High-Speed Rail", she said, "Although it feels like nothing will watch this, but in case someone needs it", and sometimes she will say "I just knew a little earlier than you, and now you know it", you can get some delicate humanistic care in the details.
Although it is called popular science, in fact, he does not put himself in a preaching position because of his proficiency in certain skills, but patiently appeases many netizens who are afraid of showing timidity or being ugly for the first time to try something, and are teaching everyone seriously like a sister next door, which is difficult not to make people feel that acceptance is in place.
Although everyone knows that Xiao Zhang is a full-time blogger who relies on video traffic, I don't know how many issues this "How How" series will insist on, maybe she will switch to other routes in the near future, maybe she will be replaced by fresher faces after everyone's freshness fades.
But no matter what will happen in the future, for the short video industry, sincerity is always a must-have, as long as the video she shot can still really help the lives of some people, and the video content itself is also attentive enough, then there is no worry about no audience.
In a sense, the faster our times develop, the more we need people like her, who can wait and pull those who are not yet adapted to the changes of the times, and hope that the demands of ordinary people can also be paid attention to.
The process of things such as taking the subway, high-speed rail, etc., she let people who don't know know, which has helped a lot.
If you deliberately search or pay attention, you will find that there are actually many bloggers like Xiaozhang, and many people are doing their best to help other groups in need on some specific tracks.
For example, grandma Yang Weiyun, a 73-year-old retired teacher, has been teaching adults pinyin literacy on the Internet live and has been teaching for several years.
Don't think that not many people will watch such a live broadcast, in fact, she has more than 10,000 people online every live broadcast, and the oldest student is 72 years old. By listening to her lessons, someone learned how to write their own name, someone got a job ... Many people are trying to overcome the cultural barriers of the past decades and make up for some regrets through her live classes.
There are also many literacy science bloggers who do smart home, life medicine, cosmetics, sports skills and other fields, Sven will not list them all, if you have the intention to search, you can search a lot, Sven sometimes when the drama is boring will also search some to see, can open a new world in situ.
Many times what we think of as "everyday" and "trivial things" are actually lives that many people have not yet had time to experience.
It is also a great choice in this era to give full play to their ability and advantages with a more inclusive attitude to help others narrow some information gaps, so that many people can have more courage to face the unknown in life.
I hope that down-to-earth life experience bloggers like them can come more, anyway, Sven's social fear house is really needed. It's never too much knowledge.