Every year after the spring semester, the Beijing subway will usher in a short period of sage time.
But this year's situation has completely exceeded my expectations. On Line 4 and Line 8, a group of tourists from all over the world, the crowds in Nanluoguxiang, the surging crowds in the Summer Palace of the Forbidden City, not to mention open the mobile phone to take pictures, that is, the shoelaces are squeezed away, and they have to find an empty space at the next intersection. This scene reminds me of the fear of being dominated by major scenic spots across the country during the long Spring Festival holiday............. Remember the rankings, starting from Chinese New Year's Eve this year, all places of interest and Internet celebrity holy places, without exception, are full.
The consequence of this herd is that the toilet is the first to die.
Many tourists who could not wait for time were almost solved in place. That's strange. In the past few years, there have been many Internet celebrity toilets in scenic spots around the world, which have stood out in one fell swoop with their high appearance and sense of design. In this temporary crisis of military use, why are these toilets not useful?
In recent years, from the south to the north, the construction of Internet celebrity toilets has become a trick for the management of attractions. Far from it, let's take the Nanjing Internet celebrity toilet that came out of the circle with "trenches" last year as an example. This 8 million yuan toilet is located in Nanjing Deji Square, with an overall area of 520 square meters. No wonder during the renovation, it was mistaken for Deji's new store.
In addition to conventional men's and women's toilets, mother and baby rooms, barrier-free toilets, and parent-child toilets, the interior of the toilet that seems to be unusable is also at the forefront of the world, and the design of the medical emergency room and the dry and wet separation dressing room is also at the forefront of the world.
The dark green and gold color scheme, leather sofa, and soft decoration of scented candles, every detail reveals the pride of having money to build. In hindsight, it turned out that Deji spent the money unjustly. When the toilet had not yet opened to welcome customers, the bloggers who came to visit the shop in Little Red Book surrounded the door, which can be said to have earned enough eyeballs.
Compared with Nanjing's tens of millions of toilets with deep pockets, Jilin Tonghua's Internet celebrity toilet walks in an intellectual style that is quiet and faint for years.
This rural public toilet that looks vintage from the outside is a different world when you enter.
The industrial-style design, fresh and elegant lighting, ergonomic sofa, and a whole wall of books reveal a smell of literature everywhere.
The guests who come and go are also more read than convenient.
Regarding the inner roll of domestic high-value toilets, then we have to mention Shenzhen. Shenzhen, which has more than 4,000 ordinary public toilets, including a large number of five-star Internet celebrity public toilets, not only designed a corresponding theme for each toilet, but also invited each user to write their own objective evaluation on the App after using the toilet.
To have this kind of heart that is not afraid of picking thorns is certainly the strength to get your own hands. Known on the Internet as "the best for falling in love", the public toilet of the wings of the lovers at the end of the competition is built with eight words: facing the sea and usually at ease. The overall design is under the skeleton of the Roc Bird, which is a landscape room made of panoramic atomized glass on three sides. When the doors are closed, the sea view is completely transparent. When it is convenient for someone, the atomized glass has a hazy and mysterious feeling.
This contrast between a distant view is an attraction and a pit up close, coupled with the promotional copy of the love sanctuary, so that many tourists regard this place as a couple's check-in place. Coincidentally, in a scenic spot in Leshan, Sichuan, a number of fully transparent toilets have also been created. However, compared with the looming allure of Shenzhen, these transparent toilets with an open design are really a bit too avant-garde.
A bucket-shaped toilet in the scenic area is shared by men and women inside, but there is no external wall obstruction of the building. The bamboo masonry wall, visible from the outside, is clear. Look out from the inside and see at a glance.
Visitors who are convenient in the toilet can exchange their experience with the crowd queuing outside and share the toilet experience in real time.
In another public toilet in the scenic area, the men's toilet urinal is facing a grassy slope, without any shelter.
According to the explanation of the management of the scenic spot, the total investment of this toilet is more than 1 million yuan, and the original design intention is to provide visitors with a novel experience, and the open-air urinal increases the ornamental nature of the toilet. Let's just say that open kitchens have heard of it, and open toilets are the first time I've seen them.
I don't know what kind of ornamental the open-air urinal is, and who it is reserved for. After reading the above or art or confusing Internet celebrity toilets, I believe you must have such questions. What is the significance of these expensive toilets?
It stands to reason that the vast majority of Internet celebrity toilets belong to public facilities, and the construction funds and later cleaning and maintenance costs all come from local government funding. Citizens do not need to pay a fee when using it.
Public facilities that seem to be completely free and can't generate income, but they can't stop more and more construction. The careful thinking behind these scenic spots, even Inamori Kazuo had to tremble when he said it.
From an operational point of view, in recent years, domestic scenic spot managers no longer rely solely on tickets and internal catering and amusement projects to generate income, but have set their sights on the popular cultural and creative peripherals and check-in economy. Building and supporting Internet celebrity projects has also become the main income of the tourism industry.
For example, in previous years, there were bowls of wine and smoking ice cream all over the country's attractions, popular postcards, and classic cultural and creative popsicles that did not eat were equivalent to nothing. The cultural and creative attributes attached to these products have multiplied the sales around the scenic spot several times.
The glass plank road, the net celebrity bridge and the romantic flower sea that must be tried in each scenic spot also let the marketing planning company see that creating a unique scenic spot project is a sword for many tourist attractions to harvest tourists for a long time.
The Internet celebrity toilet that occupies a small area, can still be put into actual use, and can also be funded by the government when declaring for construction, has naturally become the first choice project sought after by scenic spots.
Similarly, high-speed rest stops also have a trend of gradually becoming popular attractions. We can also talk about this in the future when we have the opportunity. As a result, the Yangtze River Delta and Shenzhen Special Economic Zone, which have deep pockets, took the lead in taking the green construction and environmental protection route.
Lianhuashan Park hilltop public toilet
The three eastern provinces focus on creating a nostalgic style of heavy industry. While repairing the old as the old, it still retains the heavy sense of story.
△Toilet in Erdaohe Town, Changbai Mountain
The remaining scenic spots that really can't take local characteristics, toilet cafes, toilet libraries have also become a good choice.
As for why a hard concave toilet is used as an attraction, here is a cold knowledge for you.
The mainland's evaluation standards for 5A-level scenic spots mainly examine the hardware configuration, that is, the level of reception capacity, whether the supporting facilities and equipment are perfect, whether it can ensure a large-scale team, etc., rather than the gold content of "scenic spots".
Therefore, when planning to build a 5A scenic spot in your own city, as long as the supporting services are in place, it is not difficult to successfully win a 5A toilet. Can the Internet celebrity toilet with high enough popularity and gimmicks really bring economic benefits to local scenic spots?
Making toilets into attractions is nothing new in the world. Taking our neighbor Japan as an example, as one of the first countries to propose a tourism economy, since the 90s, Japan has begun to plan and renovate a number of public toilets with scenic attributes. For example, the rain shelter toilet designed by world-class architect Tadao Ando, located in the central area of Shibuya, Tokyo.
and in order to save the local tourism economy, the Internet celebrity toilet converted from local abandoned public facilities.
Singapore, known as the "Garden Country", prefers to add buffs to Internet celebrity toilets near natural attractions.
△The Internet celebrity toilet on the top of Mount Faber
In Europe, some of the early open-air toilets have been preserved because they have been regarded as historical influencers by the local tourism department. It is like a red urinal where you can urinate while overlooking the banks of the Seine River in France and greet tourists on boats.
and the streets of Amsterdam, where friends can gather to urinate together.
These first-hand experiences can be remembered for a lifetime, and I wonder which male tourist does not want to go up and pee. These Internet celebrity toilets with traffic passwords have brought benefits to the local tourism economy and attracted the attention of a large number of potential tourists on the Internet.
From this point of view, the Internet celebrity toilet is really a low-investment, high-return experiential tourism project. But is this kind of Internet celebrity monetization model really applicable to our scenic spots?
From the existing reports on Internet celebrity toilets, it is not difficult to hear another voice, that is, compared with ordinary toilets, this kind of black technology blessing, high-value auxiliary Internet celebrity toilets, in addition to the high investment in early design and construction, follow-up maintenance and maintenance also require a large cost. Without the support of actual monetization products, it is difficult to sustain it by relying on government funding alone.
Therefore, in many attractions that are not noticed, there are many once famous Internet celebrity toilets that have been abandoned due to improper maintenance. So the question is, since it cannot be used as an attraction alone, what about the industrial integration of Internet celebrity toilets?
It's not impossible, but from the perspective of the "side business" of most Internet celebrity toilets, making a restaurant and café is still a mainstream solution. But for tourists circulating in the mainland market, most of their growth stage was in the period before the "toilet reform". Therefore, they still have a great stereotype about this main place of excretion in their subconscious. To change their perceptions overnight and brainwash the toilet into a place to eat, drink and play, I am afraid it is a long task. So, both from a long-term perspective and a short-term gain,