In recent years, the tea market has undergone earth-shaking changes.
Tea brands such as Heytea and Mourning Tea, which are mainly young and fashionable consumer groups, have been born.
Overwhelming advertisements and beautiful packaging harvest waves of young consumers. The tea market is also gradually segmented, such as tea, focusing on office tea drinking groups and developing products.
Tea has gradually changed from a traditional drink to a super fast-moving consumer product, turning a group of people who did not drink tea into loyal tea consumers, and the capital market has gradually targeted the tea market as a cake, and Luckin Coffee launched deer tea; Starbucks' Teavana is also in the picture. The new Chinese way of drinking tea has gradually become a "net celebrity", and many brands have risen by riding the east wind.
Someone eats the dividend, and someone grieves alone. This is an impact on the traditional tea industry, and it is also the best time for the tea industry, which is the era of the young generation of "fanaticism" for tea, basically drinking tea every day.
Many traditional tea brands oscillate between fast-moving fashion and traditional raw leaf tea, on the one hand, they cannot abandon the layout of traditional tea drinks that have been in business for many years, and on the other hand, they see the "gold-absorbing" speed of red-trendy brand tea drinks. Is it to make the tea brand positioning younger, or to wholeheartedly protect the rivers and mountains that you have built? In fact, the "youthfulness" of tea brands is not a "good medicine" that meets all tea brands, do not think that if the brand is made younger, young people will pay. Just like the popular game "Sheep and Sheep" some time ago, it is on fire, and you may not necessarily be popular if you plunge into imitation.
Sometimes if you look at some brands seriously and carefully, through their products and stories, you can't see anything, it's empty. It is said that it is necessary to carry forward the traditional tea culture, but what is not done, it can be seen that the word "money" is visible. Tea drinking, and some fruit tea is no different, grape aroma, peach aroma, all flavored, dried fruit to taste, put a few tea leaves to decorate themselves with "traditional culture", increase a little depth.
Young people are young, not stupid.
Each brand has its own characteristics, some have been living high in the clouds, only making high-end tea; Some have created a "blood road" from affordable tea, of course, there are many tea brands, using technology to unlock more ways to drink tea and walk out of their own path.
In general, no matter which road to take to make a tea brand, as long as it adheres to its original intention, insists on quality control, and makes high-quality and healthy tea, it will leave its own footprints in the tea industry.
We must be confident in our own traditional culture, the original leaf tea is not troublesome to brew, there is no need to rely on the European and American tea drinking road, there are so many tea cups, floating cups, travel cups, old white tea can be brewed with a thermos cup. Moreover, brewing tea is in this brewing room, showing its charm. The original taste, no additives of good tea is really delicious, really healthy! There will really be a lot of people who understand.