From: Voice of Zhejiang reporter Shen Tingting
"Little Shop in Spring"
Voice of Zhejiang specially planned "Little Shop in Spring": There is a street dumpling shop under the Chang'an overpass in Shaoxing, and the sales exceeded one million this month during the Spring Festival. The Voice of Zhejiang reporter squatted in the small shop to interview and found that it was the persistence of the small shop and the warm feedback of the customers that made this two-way rush.
After 10 o'clock in the evening, the spring is cold. In the Kayou Baked Dumpling Shop under the Chang'an Overpass in Yuecheng District, Shaoxing, four plates of iron pots croaked, and the aroma of baked dumplings came up from the side of the stove with hot gas. It's late night snack and the store is already full of people. Mr. Yang, a citizen, and his three partners set up tables and chairs in the outdoor aisle and ordered baked dumplings and lamb bones, "When we are hungry after playing, we have been eating since junior high school." Business is still good. ”
With a 70-square-meter storefront and eight and a half tables, this baked dumpling shop at the fork of the road reached 1.08 million yuan excluding cash transactions in this Spring Festival month. Store clerk Yuan Jiandong happily shared the report card in the circle of friends. He said: "There are all queues, there are thirty or forty people outside, and they are full inside and outside. During the Spring Festival, it is 6 pots, and it can sell 25,000 pieces a day. ”
Yuan Zhequan is the owner of the small shop and has run the dumpling shop since 2014. After ten years of steady development, the small shop has become a little famous in Shaoxing. At the beginning of 2020, Yuan Zhequan planned to go out of Shaoxing and open up the Hangzhou market. However, the new battlefield coupled with the impact of the epidemic has brought a lot of difficulty to small stores to cultivate new customer groups, and the new store closed after less than a year, and the rent, decoration and operating costs lost a total of more than 1 million. Yuan Zhequan said: "If there is no impact of the epidemic, I am really confident. We treat customers with such good ingredients and sincerity, and you don't get recognition when you go anywhere. ”
Collecting his lost mood, Yuan Zhequan continued to revive himself in Shaoxing.
"The bag should not be tied too tightly, it is not delicious..." Instructing customers to breathe in the packed plastic bags in order to maintain the crispy taste of the baked dumplings is a habit that Yuan Zhequan has developed in recent years during the epidemic. Due to concerns that the roasted dumplings will be cold and soft, which will affect the taste and word of mouth, the small shop does not provide takeaway services. However, during the epidemic, sometimes small shops could not provide dine-in, and many customers came to pack their own home, and the number of orders could reach 2/3 of the usual amount. Yuan Zhequan said that because he could not dine in, there were seven or eight cars parked on the street in front of the small shop, and customers would put dumplings on the trunk of the car and stand to eat. This "spectacular" scene moved and saddened him, and the warm feedback from customers also strengthened his confidence. "I want to give them a place to eat, and if there is no pandemic, at least give them half a table." Customers have given us a lot of touch, and we must do our job well. ”
The raw materials for dumplings are all his own market to connect with suppliers, no matter the price of meat rises or falls, he uses good quality freshly killed pork. Small shops also do not increase prices during the Spring Festival. Yuan Zhequan said that they have always been very attentive, "The young men in the store, the aunts, everyone is very enthusiastic, our customer unit price itself is very small, this year's New Year, an average of more than 30,000 a day almost 40,000 yuan, in the future must also insist on doing things well, raw materials more efforts." ”
Reporter's Notes
Confidence and perseverance – the secret of traffic in small street shops
Street shops often attract residents from the same neighborhood, but many of the customers of Kayu Dumpling Shop come from more than a dozen kilometers away, and many of them are repeat customers for years. On winter nights, everyone sat outside in the cold breeze, enjoying food with friends, laughter, and full of human fireworks, which made me very emotional, which is also a signal of the spring when everyone is full of confidence in life.
A small shop that has been in operation for ten years, how to continue to make a prosperous shop, how to further develop? This small shop insists on quality and sincere service, and even when dine-in is not possible, customers are willing to come and pack it and eat it standing on the trunk. Today, small stores have handed over the report card of explosive growth in the stage of consumption recovery, which is the result of years of perseverance. I hope that more small shops can find a way to survive and flourish like this million-dollar dumpling shop.
Source: Voice of Zhejiang