Arrears, gradually disappearing from the public eye...
Another courier giant fell, once threatened to kill SF...
In recent years, with the rapid development of e-commerce business, express delivery business has become one of the most popular industries. Especially under the epidemic in the previous two years, the volume of express orders has grown rapidly.
However, the rapid rise of the industry is inseparable from fierce competition and brand replacement. I don't know if you have found that in response to the phrase "when the times abandon you, they won't even say hello to you", some once familiar express delivery companies have now inadvertently disappeared from our field of vision!
Recently, according to relevant media reports, another old express delivery company has collapsed, it is the "home delivery" that has threatened to kill SF!
According to reports, Home Express has closed a large number of directly operated outlets and franchised outlets in Guangxi, Xinjiang, Jiangsu, Zhejiang, Hebei and other places. At the time of the rapid contraction of the home delivery business, many franchisees said that they have been owed by home delivery for one or two years, and so far home delivery has not made any response to this.
In addition, there are franchisees who broke the news that the loss of home delivery as early as 2015 has reached millions, and in recent years it has lost more and more.
Judging from the current situation, it seems that it is not easy for Home Express to reverse the decline and make a comeback!
one
Home delivery, once the big brother of Chinese express!
When it comes to home delivery, we have to mention his founder Chen Ping. He has a high prestige in China's entire express delivery industry, and is even known as the "father of China's private express delivery".
After transferring from the army in 1990, Chen Ping chose to study in Japan. After living in Japan for a while, Chen Ping discovered a phenomenon that there are courier points and trucks in transit everywhere on the streets of Japan. Seeing this, Chen Ping keenly wondered whether it was possible to open a private express delivery company in China.
In order to confirm this idea, Chen Ping spent his spare time studying the company's business model and operating methods.
After graduating and returning to China, Chen Ping said he would do it, and together with his brother Chen Dongsheng, he founded Beijing Shuangchen Express Company, the predecessor of Home Express, in 1994.
You know, at that time, the domestic private express business was almost blank by post, so it was not easy to succeed, first of all, to gain the trust of customers, for this Chen Ping made a lot of efforts, what kind of business to take.
That's why in the early days, they sent flowers, roasted duck, and even helped people move. After continuous exploration, Chen Ping found that if the private express delivery business wants to be established from scratch, it is necessary to first make a B2B model, that is, to position customers as enterprises, rather than individuals.
Since then, Chen Ping has vigorously developed enterprise customers, won large customers including Nokia, Motorola, Ericsson, Samsung, etc., and set up its own warehousing and distribution services in many major cities across the country.
As the business gradually moves on the right track and the enterprise logistics industry ushers in a golden period, the development of home delivery is getting better and better. According to relevant data, by 2002, the turnover of home delivery has successfully exceeded 100 million!
In 2003, Home Express reached a cooperation with China Cargo Airlines, successfully opened up charter business of Shanghai, Beijing, Shanghai and Shenzhen, opened private express air freight services, cargo turnover has exceeded 40 million, turnover has exceeded 600 million, with a growth rate of 726.29% won the fourth place in China's top 100 growing enterprises.
While home delivery is expanding rapidly in the northern market, there is also a private express company growing rapidly in the south, which is known as SF. Shortly after the launch of the air freight service for home delivery, SF also successfully won the charter business of five aircraft of Yangtze River Airlines and opened the air freight service.
So far, the two companies of Home Express and SF Express have successfully risen in the entire industry, and are known as "South SF Express, North Home Express"!
two
Home Express had tried to acquire SF and almost succeeded!
In 2007, home delivery ushered in its peak moment. At that time, the turnover of home delivery had exceeded 1.3 billion, and SF became China's "private express brother" in one fell swoop!
But what did not make home delivery unexpected is that China's private express delivery industry is also undergoing major changes this year. At that time, with the rapid development of Internet e-commerce, the number of e-commerce pieces showed an increasing trend.
With the rapid increase in this kind of e-commerce small pieces, a large number of enterprises have rapidly emerged in the camp of the private express delivery industry, including the "three links and one reach" that everyone is familiar with today.
However, in the face of the increase in e-commerce logistics small pieces, home delivery is vacillating in strategy, neither want to give up the original logistics industry, but also want to follow the trend to do e-commerce small pieces.
It is this hesitation that makes home delivery measures the best entry time for e-commerce small items. When the opponents grew up, the action of home delivery became urgent and flustered, and chose to smash 100 million for rapid network construction and equipment transformation. As a result, in just a few months, the number of home delivery outlets has increased by more than 2,000, and the number of employees has increased by more than 10,000.
This kind of panicked layout express small pieces has brought a lot of trouble to home delivery in management and operation, but what they didn't expect was that this was not the biggest risk. The biggest risk was that they invested in the business and soon encountered the global economic winter.
This cold winter caused Warburg Pincus, which cooperated with Home Delivery, to abruptly terminate its cooperation with them, which caused the company's operation to encounter an unprecedented crisis for a while.
Fortunately, the home delivery later solved this wave of business crisis. But in the face of new competitors who have grown up through e-commerce, Chen Ping has become more and more anxious at this time. At this time, Wang Ping also made a bold decision, that is, to try to buy SF.
But it is clear that SF at that time was in a period of rapid development and had unlimited prospects, and would not be stupid enough to be acquired by others. And the result was indeed so, Wang Wei vetoed Chen Ping's acquisition request.
After the failure of the acquisition of SF, the home delivery is almost deteriorating compared with those SF and "three links and one reach" that are getting better and better.
three
Entrepreneurship again was fruitless, and the "brother of private express" fell!
In 2008, SF's turnover had exceeded 2.6 billion, and the "three links and one reach" that grew up later also grew rapidly with the blessing of e-commerce.
However, in the face of the predicament of the business, Chen Ping at that time also had to face the accusations of his family and the distrust of insiders. Under the pressure of many parties, Chen Ping was finally forced to "recuperate and rest", and the business was taken over by his eldest brother Chen Xianbao. After that, the home delivery also got worse and worse, and it didn't take long for a scene of layoffs and retreats.
In 2008, Chen Ping proposed to separate his family and bid farewell to the home delivery he had struggled for 15 years.
In 2009, Chen Ping chose to start a business again, pointing directly to the e-commerce logistics industry and founded "Star Express". Soon the company received a strategic investment of 70 million yuan from Alibaba, but unfortunately the project did not turn out to be as good as expected.
It didn't take long for Chen Ping to burn almost all the money. In 2010, "Star Express" chose a major transformation, abandoning the original C2C business and transforming into a B2C business, providing logistics and distribution services for e-commerce platforms such as JD.com and Amazon.
But what Chen Ping didn't expect was that the B2C market was not as smooth as imagined, because many large e-commerce platforms have begun to do self-built logistics, and only give the remaining bad, remote lists to "Star Rush". It is also because of this that "Star Express" is still in a state of loss for a long time.
In 2012, due to the decrease in business volume, franchisees in various places have also vaguely felt the crisis of enterprises, so there was also a delay in the return of money. Soon after, there was even news in the market that Chen Ping had run away, causing the company to flood with a large number of debt collectors.
In the face of Chen Ping, who was already cornered, in the end, his family stood up and tried to buy Chen Ping's "Star Rush" with home delivery. But in the end, unfortunately, the transaction was not completed, and after completing the due diligence, Home Express finally abandoned its acquisition plan.
At this point, the "Star Rush" with an investment of more than 120 million yuan also collapsed, and Chen Ping slowly faded out of the public's field of vision.
Now, time has passed, and when Chen Ping once again collapsed in the face of the house delivery he had built by himself, I don't know how Chen Ping would feel?