Is this draft a must?

Five years later, the "originator of the draft" seems to be outdated ...

The internal entertainment draft has been "martyred", but the internal entertainment trainees are still active.

A few days ago, the Korean talent show "BOYS PLANET" was officially launched, gathering trainees from China, Japan and South Korea, including more than 20 Chinese players, and their performance in the first phase set off heated discussions on Weibo.

It's just that unlike the usual enthusiasm, now the "afterthought" of the show fans has become:

Is this draft a must?

"Comedy Stage"

Compared with presenting attractive trainees, the biggest function of "BOYS PLANET" is to become a "source of happiness" for netizens.

When the first issue went online, the first to be forwarded by various channels was a set of tragic scenes. THE TWO MALE TRAINEES ON THE STAGE CHOSE TO COVER SEVENTEEN'S "HOT", A MOUTH MADE PEOPLE "LAUGH SO PAINFULLY", INTEGRATING BROKEN VOICES, SOUND WALKING, STRANGE PRONUNCIATION, AND DANCE COLLISIONS, AND THE LATER STAGE OF KOREA DID NOT LET GO OF SUCH A "WONDERFUL" SCENE, AND THE ESSENCE WAS CUT OUT - A COLLECTION OF MISTAKES, WHICH WAS RETAINED IN THE MAIN FILM OF THE SHOW.

Until some netizens found out that the two people on the stage were Yang Jun and Wang Yanhong from China, some netizens briefly stopped laughing.

There are two of them. It didn't take long for an even more tragic scene to be transferred to the author's Weibo homepage.

If the above two Chinese contestants only occasionally walk and break the voice, then the performance of this same disciple from South Korea's CUBE Entertainment Company, that is, Song Yuqi, can be said that there is not a word in tune throughout the whole process.

Because singing and dancing are too funny, many netizens can't help but envy the psychological quality of the players on the stage when they see the end. And after watching the show, you will find that this is a cross-border participant, not a trainee of the boy group, but Park Do-ha, a newcomer to the CUBE actor department.

Of course, a draft still has a "A player" with outstanding performance. For example, the two groups from Lehua Entertainment chose to cover NCT 127's "Heroes", which was extremely difficult to sing and dance, and the last two groups digested it well, winning many A-rated contestants.

Interestingly, in the public opinion field of domestic entertainment, the eye-catching degree of "A" is still not as high as that of "comedian".

In just a few days, the Korean pronunciation of the two Chinese players - "seven eight in the fog capital" has become a new meme in the show fan circle. The company even personally filmed a staff reaction in response.

In the face of the unexpectedly expected performance of its trainees, the staff in the video also burst into laughter like many netizens, and even heard them say: "It's okay, we just have a camera that is rotten and rotten!" ”

As he wished, this time there was really a shot, and it was really "HOT".

Variety show routines

To be honest, this kind of "comedian stage" plot is already a regular in the draft.

As the originator of South Korea's "101 series" draft, Mnet has long mastered the "draft code" in it. Recently, in the last girls' version of "GIRLS PLANET 999", the unsatisfactory opening performances of female trainees in China, Japan and South Korea were presented in a concentrated manner, not the most embarrassing, only more embarrassing; Jin Suhui of the first "PRODUCE 101", her lack of serious attitude and slightly childish performance made the mentor shake his head repeatedly: "The strength is too poor." ”

In order to make the audience feel the pleasure of cultivation in the past four months, these poorly equipped trainees not only take on the "comedy" function, but also become important plot lines and key characters in reality shows, and with a little change, they are significantly better than other contestants.

Remember Dong Yanlei in "Idol Trainee"? Or Yang Transcendence from Creation 101? Whether it is South Korea's "101" or China's "puppet training", "Qingyou" and "creation camp", playing is always a set of logic.

This kind of "scumbag counterattack" plot will of course satisfy the chasing experience of some audiences, but after watching more, it is inevitable that people feel full of routines. What's more, after so many years of internal entertainment drafts, Yang Chao has only one, and more unsatisfactory players have not really reversed, and it is too mythical to want to go from zero foundation to singing and dancing well.

Yang Transcendence during Rocket Girl 101

And the funny attribute can only bring heat to the broadcast stage of the program, and attract the attention of many netizens through the fragmented dissemination of short videos. Among them, how many netizens will be converted into fans of the show, and how many people can vote for and support the contestants with real feelings?

When the show enters the training stage, the trainees who are too funny at the beginning of the stage start to learn seriously, can these contents still satisfy the mentality of some audiences watching fun? How many people care about their subsequent changes? Perhaps by that time, as now, few people will be able to remember the names of Yang Jun and Wang Yanhong, but they will always remember the tragic "HOT" stage.

Yang Jun and Wang Yanhong on the stage of "BOYS PLANET"

RETURNING TO THE "BOYS PLANET" PROGRAM ITSELF, IN ADDITION TO THE REPEATED USE OF REALITY SHOW ROUTINES, THE SHOW'S CHOREOGRAPHY, LIGHTING, THE MAKEUP AND HAIR, CLOTHING, WORDS AND DEEDS OF THE CONTESTANTS ALL REVEAL A STRONG SENSE OF OBSOLESCENCE, AND ALSO AGGRAVATE THE AESTHETIC FATIGUE OF MANY NETIZENS.

Search for the relevant reviews of the program, and you will find that the word "soil" appears very frequently -

"It's 2023, why are the people in "BOYS PLANET" still wearing ugly, dirt and ugly, and wearing good looks is illegal?"

"Now how is the draft so like Tony waiting in line for results, too dirty..."

"It's over, after watching the pilot film, why is it a little dirty?"

"The aesthetic degradation of Koreans is too serious, and the makeup is all Korean-style watery skin, comma bangs, thick eyebrows... The whole show is very earthy. ”

Nowadays, "soil" is indeed a hard wound in the Korean draft.

As early as 2018, when iQiyi launched "Idol Trainee", netizens compared it with the Korean original and gave it the nickname "Earth Puppet", the meaning of which is self-evident. In the following four years, more than a dozen talent shows became their own internal rolls, and at the same time subject to the guidance of relevant policies, the visual presentation of the draft became more and more important, and the overall painting style became fresher, more foreign, and more in line with the aesthetics of the domestic entertainment audience.

"Creation Camp 2021" is the first time to select an international boy group for students at home and abroad, and the visual style also jumps out of the youth color system of the usual boy group and girl group, and sets the overall visual theme as "8bit", which is what netizens often call the game pixel style. In actual use, the "8bit" style not only reduces the intensity of competition, but also adds a bit of breakthrough, which makes fans who have watched similar shows for a long time refreshed, and has received a lot of praise for "soil creation is finally not soil".

In addition, "Creation Camp 2021" also innovatively uses the perspective of a big white goose to connect the action trajectories between students, enhance the sense of fun and nonsense, and also ensure the conciseness and efficiency of the picture information, eliminating a lot of chicken-like "flower characters".

Perhaps so, when the domestic entertainment audience looks back at "BOYS PLANET", they will only feel "rustic", and the dance beauty and vision that have not changed at all make people feel like they have traveled back to 2016, and it is difficult to say anything.

Why draft

In fact, Korean audiences have long been tired of this set.

THE RATING OF THE FIRST EPISODE OF "BOYS PLANET" WAS ONLY 0.379%, RANKING 88 OVERALL, AND RANKING 31 IN THE VARIETY CATEGORY. This result is also no match for the previous season of the girls' version of "GIRLS PLANET 999", setting the lowest record for Mnet since "101 series".

But the draft still has to be done. For South Korea's Mnet, the platform that has eaten the draft dividend is unwilling to give up this battleground.

ACCORDING TO KOREAN MEDIA REPORTS, WANNA ONE, WHICH DEBUTED THROUGH THE SECOND SEASON OF "PRODUCE 101", EARNED 80 BILLION WON IN JUST 18 MONTHS, AND HER NET PROFIT AFTER DEDUCTING COSTS WAS 44 BILLION WON, ABOUT 260 MILLION YUAN. Among them, CJ E&M, the parent company of Mnet, which single-handedly built its debut, will share 25%, about 65 million yuan. This is one of the reasons why platforms are reluctant to choose to give up.

Even if the production team of "101" was later found to have falsified the number of votes, and the relevant producers also embarked on the "prison road", Mnet is still revolving around the singing and dancing stage, and has turned its vision to the active groups that have debuted, let them compete with each other, and successively create "Queendom" focusing on the girl group and the boy group's "Kingdom", but the degree of discussion and out-of-circle of the show has never been comparable to the "101 series".

In the era of "Planet", due to the continuous decline in program attention, the 9-member group Kep1er, which debuted through "GIRLS PLANET 999", also failed to squeeze into the ranks of the trendy girl group, and its popularity was far from that of the same brother WANNA ONE.

In this regard, some industry insiders told Entertainment Studio that there is a "magnitude difference" between the women's group draft and the boy group's draft itself, "If Kep1er and WANNA ONE are compared together, it is not fair to girls." Most of the audience of the talent show itself is girls, and girls who respond to women's groups do not respond to boy groups. I think we can look forward to the draft of this year's boy group, and maybe an international boy band that can approach the 'national level' will be born." ”

OF COURSE, WE HOPE THAT "BOYS PLANET" WILL HAVE A GOOD OUTCOME, AFTER ALL, THERE ARE SO MANY CHINESE TRAINEES CHASING DREAMS.

BOYS PLANET CONTESTANTS (PARTIAL)

For Chinese trainees, the most important thing to do than consider whether they can finally debut and reap a wave of popularity may be to calm down. Previously, Yuli published in "Korean draft, the last hope of Chinese trainees? "The draft is a colorful reality show, and the program team always spares no effort to catch people's attention. ”

Those who can debut need to gather the right time and place and people. More players still have to return to China to face the ecology of domestic entertainment after the audition, and they can't have a stepping stone because of a few more stages. Many Chinese girls who did not debut in "GIRLS PLANET 999" are still tepid at the moment, and they are still amateurs in the eyes of "passers-by" who have not seen the draft. This is the reality that all people have to face.

Shen Xiaoting

THERE IS A DETAIL THAT IN THE FIRST ISSUE OF "BOYS PLANET", NETIZENS SAW KAZUSHO UEHARA, A JAPANESE TRAINEE WHO PARTICIPATED IN "CREATION CAMP 2021", HE PERFORMED PENTAGON'S "SHINE" WITH TWO OTHER CONTESTANTS, WITH DECENT ABILITY, BUT HELPLESS TEAMMATES ARE WEAK, AND THE OVERALL PERFORMANCE IS ON THE EDGE OF "COMEDIAN".

Among the few comments, one was liked to the front, which was a netizen's question:

"In fact, after graduating from a prestigious school like Kazusho Uehara, can he find another job in a few Chinese words?"

Just like the topic that appeared on the hot search - #Does this show have to be chosen#, this sentence is asked by the platform producer, the fans who are looking forward to the start of the show, and the trainees who are obsessed with participating in season after season.

The draft can make some people's dreams come true, but don't think it's the only option when you're in it.

Kazuo Uehara《BOYS PLANET》 Official Teru