Box office 50,000 in 3 days of release? The embarrassment of "Man Jiang Hong" exposes the "prejudice" of the Hong Kong market

With the end of the Spring Festival "Battle", the victory and defeat have been divided, and the fierce competition "Manjiang Red" and "The Wandering Earth 2" ushered in the finale.

In the end, "Manjiang Hong" won the championship with a box office of more than 4 billion, and "The Wandering Earth 2" ranked second, in addition to entering the top 10 box office in domestic film history, which is the biggest winner for a small-cost movie.

However, the mainland's high box office went to Hong Kong, but it was miserably "Waterloo". "Manjiang Red" was released for 3 days, only contributing more than 50,000 Hong Kong dollars to the box office, forming a gap with the mainland's 4 billion.

On an official account, there was a wave of "merciless ridicule", and by the way, "The Wandering Earth 2" was taken out and compared, and it can be seen that "Manjiang Hong" is really unpopular.

Although it is only a point screening in the past few days, it has not been officially released online, but with this tragic box office result, many netizens have "made a conclusion": "Manjiang Red" must not be a drop at the box office in Hong Kong (after all, from the general rule, mainland films cannot be high at the box office in Hong Kong).

As for why the overall "singing decline", Xiao 8 summed up, the first point is that there are too many "black spots" on "Manjiang Red", and many people feel that even in the mainland, the water content of "Manjiang Red" is too high.

From the beginning of the Spring Festival, "Manjiang Red" has been caught in controversy, first questioned about the ghost field, buying the box office and other issues.

Then fell into the negative storm of official illiteracy and suing big V, and when the storm was about to stop with the end of the Spring Festival, it was repeatedly exposed that primary and secondary schools around the country forced students to watch movies.

It can be said that from elementary school to high school, almost "no one is spared", it is completely a hard requirement, relying on a large student group, you can "harvest" a lot of box office, which has also become the reason why the big guys "attack" the box office and inject water.

For this behavior of asking students to watch "Manjiang Hong" collectively and receive patriotic education, netizens did not agree, feeling that the quality of "Manjiang Hong" itself has not reached the level of "textbooks".

These behaviors have also caused the disgust of many netizens, it can be said that a wave of unevenness, wave after wave, so that many netizens ridicule "Manjiang Red" is ugly, and the reputation has fallen to the bottom.

The audience's "disgust" of it is not only that "Manjiang Red" is not as important as "The Wandering Earth 2" (sci-fi films go abroad and big productions), but also its pervasive marketing, even on the plane has the promotion of "Manjiang Red".

Therefore, a large number of netizens believe that "Manjiang Hong" relies on the "left side road" to establish a box office champion, and it will definitely "show its original form" in Hong Kong.

Indeed, looking back at the winning road of "Manjiang Hong", there are actually quite a few surprises in it.

The first point is the market. Because the theater that has been suspended for 3 years due to the epidemic has recovered in this year's Spring Festival stall, and it has also "stimulated" the audience who have been squatting at home for 3 years to walk out of the house, and throughout the fierce competition of this year's Spring Festival stall, a large part of the reason is here.

Secondly, the aforementioned "The Wandering Earth 2", as a sci-fi film, actually needs a viewing threshold, which is not friendly to the elderly and children, coupled with the fact that it is often too long, the narrative is slightly stiff, so that many people fall asleep in the theater, and also dissuade many audiences from watching movies.

For the sinking third- and fourth-tier city market, watching a "family fun" movie is far more attractive than watching any sci-fi film, plus it is the work of "national teacher" Zhang Yimou, and the quality is also guaranteed.

(Marketing is also talking about suspense comedies watched by family reunions)

Therefore, it is such a series of "favorable people at the right time and place" that makes "Manjiang Red" the biggest winner of the Spring Festival file. However, in the end, he won the box office and lost his reputation, and Zhang Yimou almost "lost the late festival".

Xiao 8 also went to the theater to watch "Man Jiang Hong", to be honest, with Zhang Yimou's skills as a foundation, the quality of this film is actually remarkable, the level is still there, and it is not so "bad".

And all netizens can't accept the box office of "Manjiang Red", in addition to the aforementioned "tumultuous operations", there is also a point that this film is a small-cost movie, and even Zhang Yimou was "busy" to shoot.

From the start to the end of filming, "Manjiang Hong" took just about 60 days to complete, and the filming location was also wandering around those alleys.

Compared with Zhang Yimou's previous works, this is a movie that does not have much sincerity and is driven out, and it is replaced by works such as the previous big-production "Heroes" and "Golden Armor All Over the City", and "The Wandering Earth 2", the audience will not be disgusted by the sound so intense.

After all, the production cycle of "The Wandering Earth 2" is as long as 4 years, a lot of scene props have been built, and the investment has reached 1.1 billion, which can be said to make Chinese science fiction movies take a big step forward, and have the strength to fight with the West.

Such a well-intentioned work, and Zhang Yimou's "casually" handed over the work, but also lost, many audiences emotionally can not accept.

Therefore, when returning to the tragic box office of "Manjiang Hong" in Hong Kong, many viewers felt that this was the appearance of "Manjiang Hong" without water injection at the box office.

In addition to the controversy of "Manjiang Hong" itself, which makes everyone feel that it is normal for it to be cold in Hong Kong, it is also very important to note that there is a big aesthetic gap between mainland and Hong Kong audiences watching movies, and the cultural backgrounds are also different.

The first is that Hong Kong audiences are not familiar with these casts, and Hong Kong audiences buy familiar actors, but not necessarily.

Among the top 10 mainland films in Hong Kong in the early years, Zhang Yimou accounted for 5 by himself, including "Jinling 13", "100,000 Ambush" and other works, and the movie "Hero" bought more than 3 million US dollars, and was the box office champion of mainland films in Hong Kong.

However, this does not mean that "Manjiang Red" can also create good results. Although Hong Kong audiences know Zhang Yimou's name, looking at these movies with good box office, you will find that they are either big productions or starring big stars in Hong Kong and Taiwan, and Hong Kong audiences certainly buy it.

Especially "Heroes", not only the big coffees Jet Li, Tony Leung, Maggie Cheung and others familiar to Hong Kong audiences, but also martial arts films with high acceptance in Hong Kong, and its popularity is reasonable.

On the other hand, "Manjiang Red" is different. The cast is Shen Teng and Yi Yangqianxi, who are very famous in mainland China, but these are not familiar to Hong Kong audiences, and the audience does not necessarily buy them.

Coupled with the fact that it is based on historical themes and tells stories set in Yue Fei and Qin Hui as the background, many audiences in Hong Kong are not necessarily familiar with these histories, and the words "Manjiang Hong" may not resonate the same as mainland audiences.

In particular, the main theme values of the ending that insist on rising to the feelings of home and country make Hong Kong audiences accept incompetence. Works such as "Wolf Warrior 2" and "Changjin Lake", which were popular in the mainland that year, were "touched to ashes" in Hong Kong, and the actual results also reflected that the audience did not buy this type of theme, behind which was the aesthetic difference between the audiences in the two places.

("Wolf Warrior 2" box office 5.6 billion in the mainland, and less than 3 million Hong Kong dollars in Hong Kong)

Hong Kong audiences prefer blockbusters produced by Hollywood, and almost all of the top 10 films in film history are contributed by Hollywood, and even local films have taken a back seat, while mainland films are even more "unflattering".

It can be seen from these that Hong Kong audiences prefer sci-fi action movies with big scenes, compared to the stars in "Manjiang Red" that the audience hardly knows, "The Wandering Earth 2" not only has hard science fiction, but also Andy Lau, who is familiar to Hong Kong audiences, has a much greater chance of winning.

However, it is also somewhat embarrassing that "The Wandering Earth 2", which is regarded as the "light of domestic science fiction" by mainland audiences, has also met with cold.

On the first day of the release of "The Wandering Earth 2", the box office in Hong Kong was not very pleasant, only more than 200,000 (as of 12 noon), even compared to "Want to See You" and "Titanic", and there was also a big gap in the number of films.

(More than 400 other films a day)

("The Wandering Earth 2" only has more than 90 scenes)

For such a scene, some people attributed it to the fact that the "Titanic" of the same period was too popular, some attributed it to the fact that the main theme values conveyed by the film did not fit the market, and some people thought that Hong Kong could no longer make such a film, but what caused it, it is a matter of opinion.

Whether it is "Man Jiang Hong" or "The Wandering Earth 2", their encounter in the Hong Kong market reflects the big gap between the mainland market and the Hong Kong market's movie-watching taste, and the cultural factors behind it, market size, etc. may cause such a situation, but it is undeniable that the mainland's film development potential is endless.