"Spy war film" "Nameless" is the most controversial movie in the Spring Festival file.
Controversy, so far Douban has not scored, and there is a line of tips in the short comment:
Douban's anti-brush mechanism will identify infrequent IDs (or water army numbers) and block them, such as a large number of five-star or one-star IDs but are suspicious user IDs. Not necessarily just negative reviews, but also positive reviews.
On January 22, "Entertainment Spring and Autumn" published a manuscript, which was deleted by itself that night.
Some netizens in the background have asked one after another, why was it deleted?
Because, we realized, this movie is not simply "garbage" or "". In addition, I don't want to get caught up in the "pink and black" dispute (Wang Yibo was used for the main title at that time).
In addition to the head professional film trumpets praising "advanced", the author's own circle of friends is indeed divided into two waves, some friends I know, the appreciation is very good, and it is confirmed that the interests of the film side are not much, they are also saying good.
People who like it say that there is no idle pen. Nasty people say, everywhere to waste pens.
In view of this, I went to see it again.
With questions.
| mislead the audience
All the audience who enter the scene know (a little basic viewing or understand the actor's ecology) that Wang Yibo's character can never be a real traitor, whether it is the real him or him in the film.
The realistic Wang Yibo, as a super idol, eats by image, playing a real traitor, he will never take it, can he not take the red seedling? This is a necessary characteristic of the traffic star itself - either the director does not realize the situation at all, or the casting fails. (In fact, Yi Yangqianxi in "Man Jiang Hong" is the same, he will inevitably stand on the side of justice)
Wang Yibo in the film, there is a progressive young woman fiancée, and an underground party boss, his fiancée was brutally killed, and the colleague who killed his fiancée still wanted to shoot himself...
Then the director kept misleading the audience that this character was a real traitor.
This leads to a result, preconceived ideas that Wang Yibo is not a traitor, but he was repeatedly misled by the director, and at the end, when the mystery was revealed... There is only one feeling: Director, what are you competing with the audience? It should be misleading that the villain in the film ah, but not the audience.
This makes all the forced misdirection, in the viewer's perspective, into a joke. (If, if the character of Wang Yibo is a real traitor, I will call it bullish.) ）
Shouldn't the really advanced expression be: reveal the hole cards to the audience at the beginning, and then use various means to mislead the villain in the film, so that the audience believes that the villain is really misled...
In "Nameless", only the audience is misled (and extremely blunt, the director is like a soliciting brother who drags you to consume in a scenic area), but how can you not see the villain in the film be misled?
The Japanese officer, who is the villain, has become an out-and-out fool. In the end, like a love brain, he took out the atlas like a treasure, opened it, and looked at Wang Yibo with his eyes, filled with sweet light, as if longing for the king's luck. (If the Japanese were real comrades, I would have dared to give high marks.) ）
It's outrageous.
But.
We realized that we mistakenly compared this movie to "Infernal Affairs" and "The Wind" and other "ordinary" spy and suspense films of the same genre (who let the actors of these two films overlap with "Nameless"). Well, they're all too cheesy.
And "Nameless", how can it be a purely commercial film?
However, the 5 big characters of "super commercial film" in several trailers released after New Year's Day are another misleading to the audience.
Misleading, in fact, there is a synonym:
Tease.
| invalid expression
The plot is not difficult to understand.
It is precisely because the story is too simple, so it is necessary to change the method and rely on editing to confuse the audience.
What about editing, a lot of invalid expressions.
At the beginning of the film, Zhou Xun was preparing to order food in the restaurant, and the waiter told him that someone had helped order, and then the scene changed. At the end, this paragraph appears again, and the helper appears. Of course you know what it means. The first time, no one in the audience didn't know that it must be our personnel who helped order, right? The most consequence is our party comrades, is it an accident? Isn't it the same effect to delete the first pass and only appear at the end?
Also, Wang Yibo, Wang Chuanjun Tea Restaurant and then in the car, the latter said that the ribs he ordered were eaten by the former, and he got it the first time. A second time, understanding is meant to reinforce a metaphor, but is it necessary?
The effective expression should be, the second time, immediately let the audience realize that the doubts in the first pass have been solved, and there is a sense of sudden realization. But the director's processing effect is ineffective - because there is no doubt at all in the first pass, or there is not much effective supplementary information in the second pass.
A counterexample - David Lynch's Mulholland Drive.
This movie is difficult enough, right? Even if you watch the whole film, there are not too many who can accurately tell the whole story. However, every frame, every picture, every clip, and back to the end, is an effective expression.
In "Mulholland Drive", there are many repetitive scenes and characters, but every place hits the audience's doubts. For example, at the end, there is also a restaurant dialogue scene, and a monster-looking homeless man, and a weird old man couple. There is a supplementary echo of the previous one.
Most importantly, the viewing process of "Mulholland Drive" is extremely watchable and interesting.
Of course, David Lynch is a world-class master, and he is better than Cheng Er. In 2014, the young mainland director Xin Yukun's "Labyrinth of Hearts" is also out of order, disrupting the story, scattering the narrative, compared to "Nameless", how about?
On the other hand, "Nameless"? In our manuscript a few days ago, we used the word "boring", because there are too many invalid expressions, but I still insist on this view.
| excerpt from the good reviews
As said at the beginning, many movies are big and boastful, do not rule out the possibility of just dinner (very normal), spread a circle of KOLs, is also the Spring Festival film party should be.
The word they boast the most is "advanced". The content of the article is nothing more than retelling the plot, rendering the atmosphere, and placing a few ambiguous words. Just like the style of writing, that's all.
After reading a few articles, I can't pick out decent praise, in order to reconcile our criticism (so as not to say black and black), so, from the author's personal and team friends' circle of friends, find out as much as possible praise (we think it belongs to personal perception), excerpts are as follows:
After watching "Nameless", this is a day to sing praises for me like crazy! Sincerely recommend or go to the big screen to feel the unique tone and character charm. The idle writing in the film is especially praised, such as a dog in the rain. (Former senior media personality, current corporate executive)
"Nameless" is extremely controversial, Douban is polarized, but I think the level is acceptable, although it is a level down compared with "The History of the Demise of Romance", Cheng Er's aesthetics is still strong, Wang Yibo's performance is hard, and old drama bones like Tony Leung are still a little miserable and embarrassing. (Currently Senior Internet Media Professional)
· The films that dare to be released in this schedule can no longer judge the quality of the film with a simple box office, at most it is whether the film itself is public enough. I think Nameless is good, at least it meets my expectations, the aesthetics of the picture, the narrative editing, and the acting skills are mastered. Especially Wang Yibo, at least he carried the test of Xiao Xianrou's habitual "embarrassing foot on the ground", which can be regarded as the director's grasp. (Senior practitioner in the entertainment field)
I like "Nameless" because I like Cheng Er's style, which is fascinating and attractive. In his films, "the dialogue has the pleasure of getting up and falling, and the fight has a poetry of naked hand-to-hand combat." "He fights with Zhang Apartment and He and Ye Apartment, not tired and fascinated. Cheng Er's style is distinct, and he also has a dazzling skill, and he has a dazzling skill and his own style, which can also be called talent. You can be uncomfortable or like, you can feel too pretended or you can be obsessed. Haha, in short, it is still very recommended to see. (Senior Film and Television Producer)
| box office direction
At present, the top three box office in the 2023 Spring Festival are "The Wandering Earth 2", "Manjiang Red" and "Bear Haunted".
The first two are not unexpected, only sighing, "Bear Haunted" is really the top.
Who exactly will be the champion? Don't dare to speculate. But it can't be Nameless.
You know, after the pre-sale began on January 14, "Nameless" once won the pre-sale box office championship in the first 5 days, of course, thanks to the fan organization of the traffic star to mobilize the "response" ability. By January 20, it was overtaken by "Manjiang Red", and on January 21, "The Wandering Earth 2" became the first, which is that ordinary audiences began to buy tickets.
"Nameless" is the final work of Bona Film's "China Victory Trilogy". The first two are "Captain China" (2.9 billion box office) and "Changjin Lake" (two films combined for 9.8 billion box office), and by the last part, it seems that in terms of box office, this end, failed.
From the perspective of the proportion of films, on the third day of release on January 24, according to Maoyan data, "Nameless" was 8.2%, "Exchange Life" and "Deep Sea" were both 7.6%, which was not much different. Compared with the proportion of films on the opening day of January 22, there is a decrease, but "Nameless" fell by up to 33%.
Coupled with Deng Chao's "Chinese Table Tennis" junior high school also entered the fight (the day's film accounted for 10%), it is bound to squeeze the space for the film, according to the decline of "Nameless", it may show a cliff-like decline, and it will be basically out before the end of the holiday.
But controversy is not the main reason for the bad box office, and there are many controversies in Manjianghong, which does not hinder the impact of the Spring Festival champion. The bad box office is purely a pot of film quality, and has nothing to do with publicity, but how to adjust the promotion strategy in the future is the key to whether it can continue to stay at the card table.
Bold to make some suggestions for promotion:
Or, focus on promoting art film lovers, focusing on high pressure, just say "the most difficult to understand in history", ordinary people can't understand Yunyun, understand you with your own sense of superiority...
However, this part is really niche, and it may not be willing to be the big deal. If the film side still wants to win the majority of votes, then, dare to say a direction, the main label - "the most difficult movie in the Spring Festival file in history", self-sacrifice, attract curiosity, where is it ugly? Why is it ugly? So confident and ugliest in history?
Moreover, it can also realize its marketing slogan by the way -
""Nameless" must leave a name in the Spring Festival file."
Written by | Killer LEON
Curated | Editorial Department of Entertainment Spring and Autumn