| Benefit at the end of the article! Get over 100 covers in limited quantities! |
Text/Isaac
Since New Year's Day, the backstage of the Grape King has been bombarded for a long time... It can be seen that everyone has regarded grabbing the cover of red envelopes as a festive activity. So this belated article is not much nonsense: readers who want to grab the cover can directly pull to the end of the article, get keywords and reply in the background. This year, we collected a total of more than 150 styles and a total of more than 13,000 red envelope covers for you to receive (thank you for the efforts of grape business and operation, and thank you to all manufacturers and friends).
However, according to the custom, we still have to take stock of the situation and changes in the year. Of course, one article can't mention all products... I hope you will understand a lot. To put it simply, game companies have fully accepted and become familiar with the special Spring Festival event of distributing red envelope covers. But compared with the analysis of various marketing and drainage effects in the previous two years, everyone's thinking seems to be different this year...
Let's start with the unchanged part: after the popularity of red envelope covers, quite a few capable teams joined the bureau. In particular, the big factories and old products we are familiar with have done a good job in brand promotion, borrowing marketing, and contacting players.
From left to right: "Glory of Kings" and "Peace Elite"
"The Coast of the Land" and "A Dream of Rivers and Lakes"
Some products that have not yet been launched are also seizing this node to deepen the impression and expectations of players. For example, the spin-off trilogy of "Glory of Kings" "Glory of Kings World", "King of Chess" and "Codename: Breaking Dawn", as well as "Rock Kingdom", as well as "Infinite Warmth", "A Hundred Faces and Thousands of Faces"...
From left to right, "Glory of Kings"
"Codename Dawn", "King of Chess", "Rock Kingdom"
"Infinite Warmth" and "A Hundred Faces"
Some manufacturers who are good at finding spokespersons continue the practice of using spokespersons as cover images. For example, Giant Network's "Ball Wars", Kaiying's "New Sky and Dragon Slayer" and "Eternal Alliance", and the greedy games "Original Legend" and "War of Nations Legend". Obviously, this will help them increase their chances of getting out of the loop.
From left to right, they are "Ball Battle" and "New Sky and Dragon Slayer"
"Eternal Alliance", "Original Legend", "Legend of War of Nations"
Of course, there are many manufacturers who make covers with corporate brands as the core. For example, Sunrise Lightyear, Le Element, Dream World, Thunder Games, Lilith, Manchi Network, Kuaishou and other companies. These companies often have a relatively distinct corporate culture, or hope to improve everyone's favorability of the company through down-to-earth communication methods such as red envelope covers.
From left to right, the light year, music elements, dream world,
Thunder Game, Lilith, Tweet Network, Kuaishou
Let's talk about the change part: first of all, the most perceptible change is "surface work". This is not to say that the original painting of the cover is more exquisite, but WeChat officially opened the production of special-shaped red envelope covers. This allows more teams to design fancy at the whole point, such as NetEase's "Light Encounter", Tencent's "Heavenly End Bright Moon Knife" and "Troubled King", IGG "Kingdom Era" and other products. These elements that break through the square border do make people feel that the taste of age overflows the screen at a glance.
Figure 1 is "Light Encounter", picture 2 is "King of Troubled World",
Figure 3 is "The Blade of the Heavenly Moon", and Figure 4-9 is "Kingdom Era"
Also open is the "cover story", which is the video, dynamic and voice display inside the red envelope. This feature gives more room for branding, because the inner page can show the game screen, gameplay, and can also put some marketing campaigns or conceptual promotional videos.
Figure 1-3 is "World of Warships", 4-6 is "Original Journey",
7-9 for "High Skilled Hands Group", 10-11 for "Ninja Must Die"
In addition to the appearance and inner page, the acquisition method and communication link of the red packet cover have also been broadened. Products such as "Mini World" and "Happy Mahjong" participated in the more interactive "Shake Wish" draw cover gameplay this year, while "Dungeons and Warriors" was claimed through a more concise bubble link. Mini Ideas told us that from jumping to the official account at the beginning to opening the video account link, and then jumping to the game circle this year, the red envelope cover has brought together more game users with the same interests.
From left to right: "Mini World" and "Happy Mahjong"
Dungeons & Warriors
It can be seen that the iteration of WeChat official on the cover of red envelopes in the past two years is indeed not radical, but more a steady and steady attempt to connect the existing functions and positions step by step, so this year, this gameplay can not talk about any qualitative change in the game circle. On the contrary, more and more manufacturers are aware of one thing: at present, it is not impossible to make marketing operations with high certainty and significant returns through the red envelope cover, but it is not easy. Even if you can gain exposure, drainage, and see the number of uses through the background, no one can accurately assess the conversion rate outside of WeChat.
However, in some ways, the red envelope cover has become a must-do thing. The first is the application scenario of players: Feiyu Technology tells us that WeChat red envelopes are at least a social way that cannot be avoided during the Spring Festival at this stage. Wangchen Technology also said that the red envelope cover can break the boundaries of content and field, become a social tool and topic among players, and further activate user activity. The team of "Douluo Continent" of China Literature Group believes that the red envelope cover satisfies young people's sense of ritual for Internet social networking - collecting covers is like buying skins, which not only highlights unique preferences, but also seeks recognition in the process of use.
From left to right, flying fish technology "Defend Radish 4",
Wangchen Technology "Best Club", Literature Group "Douluo Continent"
The second is the various attributes of the game: for example, as an entertainment product, the game is naturally in line with the joyful and festive atmosphere of the New Year and red envelopes, and no one will mind if there is one more New Year product. Yunchang Games said that as the most important traditional festival of the Chinese year, the Spring Festival is indispensable. As a carrier to convey blessings, the red envelope cover will carry strong brand elements. You Card Network also specifically mentioned that this year's taste may be heavier than in previous years, so the red envelope cover will be a good entry point.
This is one of the reasons why many manufacturers have begun to weaken the game promotional elements of the cover, and instead increase the festive elements. For example, the covers of Palm Fun Technology, NetEase's "Egg Party", and Shiyue's "Chang'an Fantasy" are very old, and products such as NetEase God and Zhixingtong's "Clash of Kings" put big blessing words or blessings on the cover.
Figure 1 is Palm Fun Technology, Figure 2 is "Egg Party", and Figure 3-4 is
"Chang'an Fantasy", 5-6 is NetEase God, Figure 7 is Zhixingtong
Of course, it is also very common to use covers with rabbit elements in the Year of the Rabbit. For example, B station, Polk City "Hype Rivers and Lakes" and "Cat Apartment 2", Tencent "FIFA Football World" and other manufacturers or products. In addition, the prevalence of traditional culture in game products in recent years is also quite consistent with the taste of the red envelope cover. Products such as Sanqi Interactive Entertainment's "Call Me Big Treasurer" and Ailuo Yangqing's "Painting Tang" are themselves related to traditional culture, and can also deepen this impression through the cover.
Figure 1 is the Bilibili game, and Figure 2 is FIFA Football World
Figure 3 is "Stir-fry Rivers and Lakes", Figure 4 is "Cat Apartment",
Figure 5-6 is "Call Me Big Treasurer", Figure 7 is "Painting Tang"
For content-oriented products, making red envelope covers around characters is even more a hard requirement. Because the character is at the heart of this type of product, players need to look for companionship and emotional value from the cover.
For example, in women-oriented mobile games, products such as Paperwork "Love and Producer", Tencent's "Love of Light and Night", Zulong "In the Name of Shining" and IGG "Time Princess" all produce covers of the main characters.
Figures 1-2 are "Love and Producer", and Pictures 3-7 are "Love of Light and Night"
Figures 8-9 are "In the Name of Shining", and Pictures 10-11 are "Time Princess"
Not to mention the two-dimensional games, the scattered network "Girl Frontier", the eagle horn network "Ark of Tomorrow", R Studio's "Fate Echo: Sigh on the String", including special products such as Mihayou's Deer Song, have all made covers of popular characters to give back to players.
Picture 1 is "Girl Front", picture 2 is "Fate Echoes: Sighs on Strings"
Figure 3 shows Miha Yulu song, and Figure 4-5 shows "Ark of Tomorrow"
Most IP comic games usually use the protagonist as a cover image. For example, Wanda Cinema game "Saint Seiya: Legend of Justice", Yunchang game "One Piece: Burning Will", Perfect World "One Punch Man: World" and the CMGE game "Soul Street: Born to King" and so on.
In order, "Saint Seiya: Legend of Justice" and "One Piece: Burning Will"
"One Punch Man: The World" "Soul Street: Born to King"
Because of this kind of scene and angle, the red envelope cover has naturally become an annual convention in the game circle. The Le Element, the snail game "Nine Yin True Sutra" team, and the Perfect World "New God and Demon Continent" team all said that instead of considering what to return, this matter "has become a habit that continues every year."
In turn, it is "Nine Yin True Scripture" and "New God and Demon Continent"
This is also the biggest change in the situation this year: many people are returning from complex marketing analysis to simple and pure "welfare", focusing on connecting with players and closing the distance. The Kingsoft World Tour "Total Bubble Superman" team mentioned that they found that today's players are increasingly liking manufacturers' "new work at the whole point", in contrast, the effect of traditional marketing methods is gradually weakening.
Kingsoft World Tour "Total Bubble Superman"
The 360 "World of Warships" team also said that in recent years, the marketing methods are gradually changing from holding high and fighting to down-to-earth refined marketing that integrates into players' life scenes. The 360 World of Tanks team told us that last year they were trying to dig deeper into the underlying needs of players, and the red envelope cover is to create art while also fitting the game content and players' ideas. As a new and interesting form of activity, it really fits well with this change in demand.
Sometimes, that's how the story often happens. A member of the team that traveled to "The Legend of the Little Raccoon" shared with us: last year he accidentally received a WeChat red envelope from an old classmate, which happened to be the cover of "The Legend of the Little Raccoon". Just as the classmate showed off in his voice, he smiled slightly and told the classmate that it was his project, and his voice was suddenly filled with happy air.
A staff member of Riot Games also mentioned that we always talk about "taste of the year", and the cover of WeChat red envelopes is not one of today's "taste of the year". It is indeed a means of branding, but at the same time it is a means of conveying good wishes.
This is also the reason why Grape Jun does not want to play up concepts such as "big war" or "wind outlet" on the title this year, after all, the big New Year, than the smell of gunsmoke, or the taste of the New Year. As a member of the Perfect World "Phantom Tower" team said - "After marketing for a whole year, in the days of the Spring Festival, I hope that there will be less traces of marketing, less threshold for collection, and make this happy thing more pure." ”
Perfect World Game Tower of Fantasy
Benefits at the end of the article
This year, Grape Jun also contacted various manufacturers and brought you a lot of limited red envelope covers as benefits. The way to get it is the same as in previous years: reply to the corresponding keyword in the background of the "Game Grapes" WeChat official account, and you will receive a QR code image of the red envelope cover, which can be collected after scanning.
Get the process
Note! The keywords must be entered correctly, otherwise they may not be available properly!
The following are the red envelope covers and corresponding keywords available for collection, limited in quantity, on a first-come, first-served basis——
Yunchang "Sea King: Burning Will" (600 pieces)
"The Sea King"
Palmfun Technology (500pcs)
"Palm Fun"
NetEase "Light Encounter" (500)
"Light Encounter"
Tencent "Rock Kingdom" (300)
"Rock Kingdom"
Articles "Douluo Continent" (300 pieces)
"Douluo Continent"
Riot Games (300 games)
"Riot Game"
Dream World (300 pieces)
"Dream World"
Sunset Light Years (300)
"Morning and Evening Light Year"
Bilibili (300 in total)
"Rabbit" "Little TV"
IGG "Age of Kingdoms" (300 in total)
"Kingdom" "Era"
Shiyue "Chang'an Fantasy" (300 in total)
"Chang'an" "Fantasy"
360 World of Warships (200 pieces)
World of Warships
MUCCY "Famous Paintings Exhibition" (200 pieces)
"Masterpiece Exhibition"
Polk's "Stir-fry" (200 pieces)
"Stir-frying rivers and lakes"
Polk's Cat Apartment 2 (200)
"Cat Apartment 2"
Polk, "Lies That Don't Exist" (200)
"A lie that doesn't exist"
Warrior "Eyes of Deep Space" (200 pieces)
"Shikoti"
IGG "Time Princess" (200)
"Time Princess"
Wanda Cinema Game Saint Seiya: Legend of Justice (200 pieces)
"Saint Seiya"
Wangchen Technology "Best Club" (200 pieces)
"Best Club"
Wisdom Star Pass "Clash of Kings" (200 pieces)
"The Clash of Kings"
Thunder Games (200 pcs)
"Thunder Game"
Tencent "Return to the Empire" (200)
"Return to the Empire"
Music Elements (200 pieces)
"Music Element"
Giant Network "Ball Wars" (200 pieces)
"Ball Battle"
Ultimate game "Ancient Crown" (200 pieces)
"The Ancient Crown"
Sanqi "Call Me the Big Treasurer" (200 in total)
"Call me the big treasurer" "The big treasurer"
Sanqi "Empty Fortress: Set Sail" (200 in total)
"Empty Fortress" "Set Sail"
Tencent "Dungeons & Warriors" (180)
「DNF」
Scattered network "Girl Front" (150 pieces)
"Girl Front"
Scattered network "Girl Frontline: Cloud Atlas Project" (150 pieces)
Cloud Atlas Project
Xinguang Liumei "High Energy Hands Group" (150 pieces)
"High Skilled Hands Group"
360 World of Tanks (100 pieces)
World of Tanks
Mihayou Deer Song (100 pcs)
"Deer Song"
Lilith Games (100 pcs)
"Lilith"
Tencent "Honor of Kings" (100)
"Glory of Kings"
Tencent "King Glory World" (100 pieces)
"King Glory World"
Tencent Peace Elite (100)
"Peace Elite"
Tencent's FIFA Football World (100)
「FIFA」
Tencent "Happy Fight Landlord" (100 pieces)
"Happy Fight Landlord"
Tencent "Eliminate Love Every Day" (100 pieces)
"Love Elimination"
Tencent "Heaven's End Bright Moon Knife" (100 pieces)
"Heaven's End Bright Moon Knife"
NetEase "Soil Coast" (100)
"The Coast of the Land"
NetEase "A Dream of Rivers and Lakes" (100 pieces)
"A Dream"
NetEase "Egg Boy Party" (100 pieces)
"Egg Party"
Mu Pu "MLBB" (100 pcs)
「MLBB」
Giant Network "Space Action" (100 pieces)
"Operation Space"
Giant Network "Full Moon Night" (100 pieces)
"Full Moon Night"
Giant Network "Original Journey" (100 pieces)
"Journey"
Kuaishou (100pcs)
"Kuaishou"
Kaiying Network (100)
"Kaiying Network"
Kai Ying's "New Sky and Dragon Slayer" (100 pieces)
"New Sky Slayer Dragon Slayer"
Kaiying's Eternal Alliance (100)
"Eternal Alliance"
Thunder Game Member Center (100 pcs)
"Thunder Member"
Mini Ideas "Mini World" (100 pieces)
"Mini World"
Flame Soul Network "Ninja Must Die 3" (100 pieces)
"Ninja"
Youzu "Three Kingdoms of Youth" (100 pieces)
"Boy Three Kingdoms"
Jinshan World Tour "National Bubble Superman" (100 pieces)
"Bubble Superman"
Snail game "Nine Yin True Sutra" (100 pieces)
"Nine Yin True Sutra"
Taomi Network "Searle Project" (100 pieces)
"Project Searle"
Taomi Network "Little Flower Fairy" (100 pcs)
"Little Flower Fairy"
Greedy game "War of Nations Legend" (100 pieces)
"Legend of the War of Nations"
Greedy game "Original Legends" (100 pieces)
"Original Legend"
Enjoy "The Legend of the Little Raccoon" (100 pieces)
"The Legend of the Little Raccoon"
Exocet Technology "Defend Radish 4" (100 pcs)
Defend Radish 4"
Ai Luo Yangqing "Painting Tang" (100 pieces)
"Painting Tang"
7th Avenue "Bullet Hall Adventure" (100 in total)
"Bullet Hall" "Big Adventure"
NetEase God (100 in total)
"NetEase God" "Great God"
Purple Dragon "Heaven and Earth Tribulation" (100 in total)
"Bingli" "Sword Record"
Tencent's QQ Three Kingdoms (75)
"QQ Three Kingdoms"
Eagle Point Network "Ark of Tomorrow" (60 pieces)
"Amia" "Lin Yuxia" "Shigegaku"
Travel card "Journey to the West" (60 pieces)
"Monkey King" "Wang Xinling"
Bioworkshops "The Legend of Odds" (50 pieces)
"Shur"
Competitive World "The Legend of Red Xuan" (50 pieces)
"The Legend of Hongxuan"
Junhai game "Fantasy of the Classic of Mountains and Seas" (50 pieces)
"Fantasy of the Classic of Mountains and Seas"
Junhai game "Rise of the Ant Clan" (50 pieces)
"Rise of the Ant Clan"
Thunder game "Ilona" (50 pieces)
"Ilona"
37 Interactive Entertainment (50 pcs)
"37 Interactive Entertainment"
Sanchi Games (50 games)
"37 Game"
Sanqi "Douluo Continent: Soul Master Showdown" (50 pieces)
"Soul Master Showdown"
Sanqi "Douluo Continent: Martial Soul Awakening" (50 pieces)
"Martial Soul Awakening"
Sanqi "Peerless Immortal King" (50 pieces)
"Peerless Immortal King"
Sanqi "Song of the City on the Clouds" (50 pieces)
"Song of the City on the Clouds"
Deep Blue Interactive Back to the Future: 1999 (50)
"Back to the Future"
Tencent "Love of Light and Night" (10 each)
"Charlie Sue", "Lu Shen", "Qisley", "Xia Mingxing", "Xiao Yi"
Tencent Photon Games (50 pcs)
"Photon Game"
Tencent "Happy Mahjong" (50 pieces, distributed manually)
"Happy Mahjong"
Tencent "Hero Killer Game" (50 pieces)
"Hero Kill"
Perfect Tower of Fantasy (50 pieces)
"Phantom Tower"
NetEase "Diablo: Immortal" (50 pieces)
"Diablo"
Heartbeat TapTap (50 pcs)
「TapTap」
Hero game "Matchless 2" (50 pieces)
"Extreme Matchless 2"
Hero game "Wind Fantasy" (50 pieces)
"Style Fantasy"
Baiao "Aura Star" (50 in total)
"Alaya Knowledge" "Return to Tibet"
Zulong "In the Name of Shining" (50 pieces)
"In the name of Shining" "Shining"
Paper-stacked paper "Infinite warmth" (40 pcs)
"Infinite Warmth"
Paper-stacked paper "100 faces and 100 faces" (40 pieces)
"A Hundred Faces"
Jump Network "300 Heroes" (40 in total)
"Q version" "Tita" "Timi" "300 girls"
Self-conscious network "Forever Lost" (30)
"Lost forever"
Perfect One Punch Man: World (30)
"One Punch Man"
CMGE game "Soul Street: Born to King" (30 pieces)
"Soul Street"
CMGE (30 in total)
"National style" "Paper cutting"
Tencent "King of Troubled Times" (25)
"Turbulent Champion"
R Studio, "Echoes of Fate: Sighs on a String" (20)
"Fate Echoes"
Junhai game "Guild Wars Arlat" (20 pieces)
"Guild Battle of Arrat"
Manchi Network (20 pcs)
"Brute Tweet"
Eagle Point "Ark of Tomorrow: The End Land" (20)
"Perica"
Eagle Horn "From Stardust" (20 pieces)
"Wei 3"
Paper-stacking "Backlight Sneaking In" (10 pcs)
"Backlit infiltration"
Paperwork "Shine Warm" (10 pcs)
"Shine Warm"
Perfect Codename MA (10)
Lucky Ushaha Will Bless You (Opens at 12 o'clock on the 21st)
Perfect "New God and Demon Continent" (10 pieces)
"New God and Demon Continent"
Perfect "Condor Heroes 2 Mobile Game" (10 pieces)
"The Condor Heroes"
Sausage Party (10 pieces, distributed manually)
"Sausage Party"
Xishan Ju "Dust White Forbidden Zone" (8, distributed manually)
"Dust White Forbidden Zone"
Paper-stacked "Love and Deep Space" (2 per person, distributed manually)
"Shen Xinghui" "Qi Yu" "Li Shen"
Paper-stacked "Love and Producer" (1 per person, distributed manually)
"Bai Qi", "Li Zeyan", "Zhou Qiluo", "Xu Mo", "Ling Xiao"
Game Grape Recruitment Content Editor,
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