Spring Festival is approaching, have you been surrounded by rabbits? Not only do they grab the powerful terrain of various festival customs, but they also jump alive in the fashion circle. From the hand-painted cover of the nineteenth-century vogue to the bunny element on the runway, let's take a closer look at its fashion resume today.
At the beginning of the American version of Vogue, various animal figures had already appeared in hand-drawn forms in magazines, and they were pleasing enough. Like this April 18, 1895 cover, which reads "Head Decoration of 1895, Prophecy of Natural History", the image of a rabbit with long ears acts as a hat, which is very interesting.
American Vogue April 18, 1895 cover
插画：I. B. Price
In contrast, this hand-painted cover from 1896 is full of more storytelling, and the famous illustrator Albert D. Blashfield revolves around a girl, a little rabbit and Cupid, the goddess of love, in the May breeze and shade, and the rabbit has become a symbol of purity and love.
American Vogue May 7, 1896 cover
Illustrator: Albert D. Blashfield
Artist Beatrice Stevens' work is filled with the natural atmosphere of Art Nouveau, and in the covers of her illustrations for Vogue, small animals are also indispensable. On this cover, completed in 1899, a goddess-like figure playing a flute is surrounded by several realistic rabbits, as if attracted by the sound of the flute.
American Vogue March 16, 1899 cover
Illustration by Beatrice Stevens
In the 60s, when film photography replaced illustration as the mainstream of visual communication in fashion magazines, the rabbit image mostly became a tool for simulating, and under the lens of the pioneering photographer Gianni Penati, the model appeared under the lens wearing a surreal rabbit headdress.
The American edition of Vogue was a blockbuster in February 1965
Photo by Gianni Penati
In fact, in the fashion process in recent years, designers have never ignored the existence of rabbits as design inspiration, and various forms of expression are also emerging.
1995
On the Vivienne Westwood Fall/Winter 1995 collection Vive la Cocotte, Kate Moss walked onto the runway with a little white rabbit in her arms, and the cute and warm atmosphere instantly spread.
1998
When it came to the Helmut Lang Fall/Winter 1998 series runway, Lang did not choose the traditional catwalk format, but moved the entire series to the Internet, and the audience also read the complete information of the season's look through the received disc. In the rough concrete space, the delicate and flexible rabbit ear accessories contrast sharply with the simple and clean dress.
2009
At Alexander McQueen's Spring/Summer 2009 collection Natural Dis-Tinction, Un-Natural Selection, McQueen gave a wonderful curtain call, and with a brisk background music, he waved at the end of the runway dressed as a bunny doll.
Supermodel Sasha Pivovarova is affectionately known as "Shatu" by Chinese fans because of her bouncing signature steps, and in Louis Vuitton's Fall/Winter 2009 collection, Pivovarova wore a satin headdress in the shape of a rabbit, a true interpretation of Shatu Bentu.
2013
In the Comme des Garçons Homme Fall/Winter 2013 collection, Rei Kawakubo takes us into a large manga-style jungle, corresponding to the exaggerated and vivid leather rabbit ear hat ornament, even if it seems to be a sunny image, it can be endowed with an indescribable mysterious temperament by Kawakubo.
Takahashi Takahashi, also from Japan, also launched a rabbit headdress under cover at the time, announcing his return to Paris Fashion Week. Although the headdress is made of papier-mâché composite, it's not hard to see the dark punk motive he exudes in his headdress design, which is also a tribute to Vivienne Westwood.
2014
Thom Browne's runway is never short of drama, and in the Fall/Winter 2014 menswear collection, Browne's bunny helmet made from checked fabric and tweed is the finishing touch, echoing the art installation on the runway – a Disney-like woodland that is a metaphor for each of us being part of nature.
2015
The name "moving like a rabbit" does not come out of nowhere, just look at the Céline Fall/Winter 2015 show. Designer Phoebe Philo takes the bunnies printed on their shirts and viewers on a hide-and-seek experience, hidden under the wide shawl, looming as if vaguely visible but uncontrollable.
For Jeremy Scott, creative director of the always cheerful Moschino, the bunny image that interests her most is undoubtedly Bugs Bunny from Disney, with rich and bold colors and loose and solid styles, reflecting popular culture with fashion design.
2016
Miuccia Prada naturally loves bunnies, but in a more meaningful way. For the 2016 Early Spring collection, Prada chose the image of the rabbit in the Energizer battery advertisement to reinforce the energy of fashion and express her nostalgia for her innocent childhood.
2017
Perhaps none of us expected that Rick Owens, who has always followed a dark gothic style, would also admire the rabbit headdress. It may be that we overthought it, but the headgear of the Fall/Winter 2017 collection made of metal frames and sweatshirts is really handsome, "I'm tired of being a depressed person," he said after the show, or maybe he really wanted to try to find some positive energy in the cute rabbit.
2018
In Prada's Pre-Spring 2018 collection, Miuccia Prada brings a very different interpretation of the rabbit than two years ago, with rabbit and lily prints in collaboration with artist James Jean appearing in silk fabrics and sweatshirts, full of oriental flair and modern vibrancy.
In the days when Alessandro Michele was at the helm of Gucci, cartoon motifs were not absent. The Spring/Summer 2018 collection features Bugs bunny avatars in orthodox suit vests and flashing ornate rhinestone decorations for a 70s glam rock stage.
The rabbit headdress is also a regular on the surreal Schiaparelli show. For the Fall/Winter 2018 haute couture collection, designer Bertrand Guyon presents a show to pay tribute to founder Elsa Schiaparelli at the brand's headquarters in Place Vendôtre. The rabbit headdresses in a variety of materials range from grotesque to psychedelic, continuing Schiaparelli's creative spirit.
The V held up by the rabbit's ear symbolizes victory and peace in the Western world. The Year of the Rabbit is also the birth year of many international fashion designers and supermodels, and whenever we sort out the birthdays of these legendary figures, we can't help but sigh at the infinite energy they release in the fashion field.
Carolina Herrera
January 8, 1939
Even though she has stepped down as creative director of her eponymous brand, we can still see her in the front row of Carolina Herrera's runway. "She's outstanding." Wes Gordon, current creative director of Carolina Herrera, said, "In real life, few people are as influential as you think, but she is one of them. ”
Ralph Lauren
October 14, 1939
"I'm proud of the brand I've built from scratch, and it's a brand that belongs to me and has my identity. My company has its own integrity, and I stand for something in an industry that is constantly changing and constantly looking for the next new thing. I run the company and take it public, and over the years, we remain one of the most successful businesses in the fashion industry. The stock market has its ups and downs, you make mistakes, sometimes you use the wrong people, I've been through all of this, I've had my own failures, but I'm strong enough to come back. Perhaps my strongest point is knowing that losing firmness and self-confidence is a real disaster. —Ralph Lauren, Fashion & Beauty VOGUE, November 2018.
Tommy Hilfiger
March 24, 1951
"Fashion has been my dream and passion since I was a teenager. What I love about fashion is that it's constantly evolving, so every season is a new challenge – there's always something new to learn and discover. I find inspiration everywhere, from art and music, to the people I see on the street. Amazing new talent has emerged across the globe who bring fresh air to the industry. They are inspired by the values, concerns and aspirations of a new generation to embrace diversity, inclusion and sustainability. This motivates me because it is clear that there is still a lot to do. ”——Tommy Hilfiger
Marc Jacobs
April 9, 1963
"We're not reinventing anything. This is not a masquerade. Girls may feel like people from the 70s when they wear my clothes, but that's not the case. There won't be the same feeling twice. The body is different, the fabric is different, the environment is different. My clothes are contemporary because they are made today. ”——Marc Jacobs
Jeremy Scott
August 8, 1975
"Growing up, fashion was my world and made me feel good and happy. Hopefully, I can create this world and embrace more other young people who may also be trying to find their own joy. ”——Jeremy Scott
Gemma Ward
November 3, 1987
"In today's world, with selfies and Instagram, you might get caught up in the idea that your image is everything. But I think it's really important to cultivate an inner world because it can also shine. If you only look at the surface, then you miss the point, because beauty can also radiate from the inside out. ”——Gemma Ward
In the limited edition new products launched by major brands, we were also pleasantly surprised to see a lot of cute rabbits.
Every post-90s student age seems to have several pieces of stationery printed with Miffy, and on the occasion of the 2023 Chinese New Year Rabbit, Miffy Rabbit surprises in Mulberry's New Year's special collection, from key chains, travel and technology accessories, to small leather goods and iconic Mulberry bags, you can see it beckoning to you.
The animated bunny character Roger in Who Framed Roger Rabbit became the protagonist of Moncler's New Year's special, and in men's, women's and childrenswear looks, Roger Bunny's embroidered patches are everywhere, echoing the striking Moncler motif.
Melody, who has become a new favorite in chat memes in recent years, stands out in the Chloé New Year's capsule collection, with a household name inspired by the Melody Rabbit on loose jumpers, carrycots and tote bags, with a playful and cute image that will make everyone who sees it laugh.
Stella McCartney, who has always advocated environmentalism, chose to protect the animal long-haired angora rabbit on the occasion of the Spring Festival to launch a special series of creations, the image of the furry rabbit on the solid fabric conveys the concept of sustainability in a different way, calling on people to return to their roots from the chaotic city and protect nature together.