On January 19, Tencent QQ released the 2022 Positive Value Yearbook, reviewing and summarizing QQ's efforts in continuously creating and delivering positive value last year from the four dimensions of "equal interconnection", "protecting seedling growth", "technology for good" and "platform responsibility".
In the past year, QQ has continued to fulfill the mission of "user-oriented, technology for good", exploring high-quality sustainable development paths, and using social links to make it beautiful. QQ attaches importance to equality, diversity and inclusion, and continues to promote information accessibility; Upgrade the juvenile protection system to escort the growth of adolescents; Promote scientific and technological innovation and cultural inheritance; Promote ecological coordination and jointly build a clear and green network environment. QQ always takes user value as the basis, integrates social responsibility into the development of the platform, and creates sustainable value in a responsible manner.
Connect multiple groups and build equal communication
In terms of equal interconnection, QQ has always adhered to "user-oriented", connected multiple groups, built an equal network communication environment, and continuously developed barrier-free online communication channels. For example, QQ groups have been playing an important role in meeting the needs of disabled groups, expanding their employment, and helping groups find like-minded people, on May 15, National Day of Helping the Disabled, QQ planned the "Tribute to the Light Chaser" theme publicity activity, telling the visually impaired communication group, wheelchair running group, single shoe exchange group and other special QQ group owners, using the QQ group barrier-free function to create wonderful stories and heart-warming miracles.
The "video message subtitle function", which also helps people with disabilities, can recognize the voice of the human voice in the video and generate subtitles in real time, bringing a richer and more complete experience for the hearing impaired, so that the silent world can understand the wonderful video. In addition, according to the Internet characteristics of the elderly and the "care mode" launched by the needs of use, each function and page have been transformed to be suitable for aging, and through text information reading, voice input, remote assistance and other functions, to help the elderly achieve the purpose of light interaction and concise communication in QQ.
Connect with young people and build a harmonious vision
In terms of paying attention to the healthy growth of adolescents, QQ insists on playing the main responsibility of the platform to help the comprehensive development of the physical and mental health of young people. On May Fourth Youth Day, QQ, together with the Propaganda Department of the Central Committee of the Communist Youth League and the Xinhua News Agency All-Media Editing Center, guided users to use the QQ-AR function, scanned and identified the sky, and echoed the concept of "upward" with the action of "raising the head", aiming to guide the majority of young people to be positive.
Focusing on the physical health of teenagers, QQ collaborated with the National Federation of Sports Schools to create a special project for fulfilling the dream of 99 Giving Day sports, donating safflower through public welfare check-ins, donating sporting goods and building operation venues to 200 rural schools, continuously improving users' awareness of public welfare and stimulating users' interest in sports; In terms of mental health, QQ has built a penguin guardian station to intervene in adolescents' mental health crises in a timely manner, and through exclusive scenarios such as "professional psychological content", "mutual help of friends" and "expert consultation", so that young users can feel warmth and friendship on QQ and achieve better growth.
With the power of science and technology, help traditional culture rejuvenate
In terms of technology for good, in 2022, QQ actively promotes Chinese culture, further narrowing the distance between users and traditional culture. QQ Small World actively introduces craftsmen, folk inheritors and other related content; QQ Spring Festival Red Envelope Activity allows users to participate in the restoration project of the ancient Great Wall through "Light Up the Star Wish", and the funds provided by Tencent Public Welfare are used to repair the eastern section of the ancient Great Wall and the 3 enemy buildings and 3 sections of the border wall in the enemy platform No. 119-122.
In the field of online science popularization and environmental protection, QQ also insists on continuous exploration and practice. QQ Xiaowo released the "China Digital Space Station" jointly built with China Aerospace Tiangong Kaiwu, allowing users to appreciate the great achievements of China's aerospace engineering; QQ also cooperated with The Nature Conservancy (TNC) and the Publicity Center of the State Forestry and Grassland Administration to create the "Penguins Love the Earth" IP, using AR technology to popularize wildlife knowledge and call on users to jointly protect the earth.
Govern the platform ecology and provide a clean network environment
In terms of platform responsibility, QQ actively fulfills the "platform entity responsibility", resolutely cracks down on illegal industries, and creates a clean network environment. Through active cooperation with relevant departments, we gather knowledge and skills, and deliver positive and interesting anti-fraud publicity and education to the majority of users through platform capabilities, such as QQ Anti-fraud Security Month, 9.19 Anti-fraud Day and QQ Security Center public account and other different windows, continuously deliver anti-fraud education to users in a creative and interactive form and enhance users' anti-fraud awareness.
In 2022, QQ, the Ministry of Emergency Management, Chinese Public Security University, Tencent Public Welfare and other units collaborated to launch a variety of innovative science popularization activities, including disaster prevention and mitigation, healthy Internet access, anti-fraud and anti-fraud, and protection of rare animals, helping young users expand their knowledge, learn high-quality culture, and appreciate positive values.
QQ is the mainstream platform for user social networking, where hundreds of millions of users gather. In the future, QQ will always adhere to the concept of "technology for good", strive to break communication barriers, continue to pay attention to the growth of teenagers, practice delivering positive value, and create a better network environment for a wider range of user groups.