When you buy an iPhone or computer, do you feel expensive? It is estimated that most people's answer is that it is too expensive.
On the evening of January 17, 2023, Apple released a new product in the United States, which is also a large number of so-called super performance indicators, plus the price is super expensive.
Let's take a look at it today, are these products worth so much money? Can we afford it?
How many people in China can afford the new products released by Apple this time?
The new product released by Apple this time, as everyone expected, is the 2023 MacBook Pro, which is indeed a super powerful laptop, coupled with Apple's excellent design and sophisticated manufacturing, this product is indeed good.
However, the price of this product is really expensive! The starting prices of 14 inches and 16 inches are 15999 yuan and 19999 yuan respectively! In essence, it is 16,000 yuan and 20,000 yuan.
This price will definitely sting the hearts of many people, let's see, how many people in China can afford it?
If you are willing to spend two months' salary and buy this Apple computer without eating or drinking. Then those who can afford these two computers have a starting monthly income of 8,000 yuan, and if they want to buy another more expensive one, they will cost 10,000 yuan.
According to data released by the national statistics department, the current labor force population in the mainland is about 780 million, of which about 13% have a monthly income of more than 8,000 yuan, about 100 million people; The monthly income exceeds about 5% of 10,000 yuan, about 39 million people.
This number still seems to be very large! Therefore, China has become Apple's second largest market in the world, and the largest market is of course the United States.
So how profitable is Apple? How profitable is it?
Apple's profits beat all competitors in the world
In 2022, Apple's profit margin is as high as 30.3%, and the median profit margin in the last 10 years is 28.7%, how scary is this profit margin?
Let's make a comparison. The chart below shows that the median profit margin of the global hardware industry is 1.1%. In 2022, Apple's Chinese competitor Xiaomi had a profit margin of only 0.55% in the first half of 2022! Lenovo Group, a benchmark in China's manufacturing industry, had a profit margin of 2.8% in the first half of 2022.
Xiaomi company has pressed the product profit margin to the extreme, and Lenovo Group has used large-scale manufacturing to the extreme, but it is still far from being able to match Apple, even if it is slightly closer!
Should we say that Apple grabs money? Or is Apple's product a money printer?
Some people say that you should compare yourself with Huawei, a Chinese technology benchmark. Let's take a look at Huawei's profit margin, can it compare with Apple?
Apple's money grab is comparable to a money printer!
In the first half of 2022, Huawei's sales revenue was 301.6 billion yuan, with a profit margin of 5.0%, and the profit margin in the first half of 2021 was 9.8%, which is not comparable to Apple.
Some people say you should compare yourself to Alibaba and Tencent. We would like to counter that the Internet industry is too different, but we can also take a look. Alibaba's profit margin in fiscal 2022 was 5.5%; Tencent's profit margin is higher, with an interest rate of 19.9% in the first half of 2022.
Internet companies can't sell hardware, where to reason? Some people say that Apple is also a software company, but if you look at its revenue structure, it is indeed hardware-based.
Chinese companies grabbed money, really did not rob Apple! So if you buy an Apple phone or computer for 20,000 yuan, Apple will make a net profit of 6,000 yuan.
Really, comparable to a money printer! The business model created by this guy is really amazing.