Recently, the China Automobile Dealers Association and Jingzhen Valuation jointly released the "2022 China Automobile Retention Rate Report". As the vane of the performance of the automobile market, the retention rate reflects the comprehensive strength of the brand's product strength, recognition, reputation and so on. With excellent product strength and user reputation, SAIC Motor Passenger Vehicle's Roewe and MG dual brands entered the top 10 of the list of independent brands (three-year retention rate), twelve models were strongly shortlisted in the TOP list, and five models won the first place.
Roewe adheres to the road of scientific and technological innovation, is guided by consumer demand, and is committed to bringing high-quality automotive products to users, which has received great attention in the new energy market. Roewe i6 MAX EV, Roewe RX5 ePLUS, and CLEVER respectively ranked first in the subdivision list, setting a good record in the value retention rate of its own brands.
The Roewe i6 MAX EV topped the list of compact cars (one-year retention rate) with a high retention rate of 79.76%. With its trendy and fashionable exterior design, high-tech interior, multiple intelligent driving experience, long cruising range and other outstanding performance, the strength is to assume the "new national trend intelligent networking pure electric car".
Roewe RX5 ePLUS topped the plug-in hybrid compact SUV (one-year retention rate) with a retention rate of 75.33%; Roewe RX5 ePLUS has set a new benchmark in the plug-in hybrid vehicle market with its stylish and cool national trendy style, comfortable and healthy travel space, power output comparable to mainstream 3.0T models and excellent performance of 1.6L/100km ultra-low fuel consumption.
CLEVER ranked first in pure electric mini vehicles (one-year retention rate) with a retention rate of 86.71%; CLEVER has a stylish and cute appearance, flexible and easy to drive, and its cruising range can fully meet daily family use, and its small and cute body leads the personality fashion trend of micro electric vehicles, which is favored by young users.
MG is committed to showing the brand's outward expression with trend-leading exterior and interior design, and creating internal product power with the pursuit of performance and experience, which has been recognized by consumers. The all-new MG5 and third-generation MG6 PHEVs won the championship of their respective segments, once again confirming the five-star quality hard verification ability.
The all-new MG5 surpassed many strong competitors with a retention rate of 76.46%, ranking first in the list of autonomous compact cars within 100,000 (one-year retention rate); With its million-level back design and the trendiest T power within 100,000 landings, the all-new MG5 sets a new benchmark in the A-class market, meets the "all" requirements of young users, and has the strength to serve as the first car for young people.
The third-generation MG6 PHEV topped the list of plug-in hybrid compact cars (three-year retention rate) with a retention rate of 52.91%; the third-generation MG6 PHEV has outstanding appearance, power, luxury quality and intelligent technology strength, with a maximum horsepower of 305Ps and a maximum torque of 480Nm, which can break 100 in 6.8 seconds.
It is worth noting that in the "2022 China Automobile Retention Rate Report", the Roewe and MG brands under SAIC Motor Passenger Vehicle ranked among the top 10 of their own brands (three-year retention rate) by virtue of their profound technology precipitation, R&D and scale advantages, and high-quality customer service experience. In addition, SAIC Motor Passenger Vehicle's Roewe iMAX8, Roewe RX8, Roewe ei6 MAX, Roewe RX5 and other popular models have also been in the forefront of the list, further building brand influence. Nowadays, more and more consumers take the "car retention rate" as an important reference when buying a car, it can be said that as a durable consumer goods, the retention rate is the most intuitive coordinate system that fully reflects the strength and durability of the product. It has been in the TOP list for a long time, which fully verifies the comprehensive level of SAIC Motor Passenger Vehicle. For a long time, SAIC Motor Passenger Vehicle has always adhered to the user-centric, continued to provide users with a better travel experience, won the market with quality, and forged a brand with word of mouth.
Controlling core technologies and improving product quality are the key points for the high-quality development of Chinese automobile enterprises and the building of well-known brands, and it is also the source of driving force for SAIC Motor Passenger Vehicles to accumulate and forge ahead. In the future, SAIC Motor Passenger Vehicle will continue to improve its independent innovation capabilities, adhere to "superior quality", further improve the full life cycle of car services, promote the brand upward, and continue to bring users unexpected car experience.