Due to China's accession, the new energy vehicle track is not rolling, and even the electric vehicle boss has to lower his profile!
The latest spy photos of Tesla's new pure electric vehicle Model 2 have finally been exposed! The overall positioning of this highly-anticipated "national electric vehicle" is directly aimed at the main camp of 150,000 yuan household pure electric vehicles, trying to achieve a breakthrough in the white-hot competition.
Once mass-produced and launched, the Model 2 is likely to subvert the industry pattern and set off a reshuffle of the entire new energy market!
The "dark horse" is beginning to show its edge
"I stumbled upon this set of photos on an electric car forum and was blown away by its sci-fi design!" One fan excitedly said, "If this is the rumored Tesla Model 2, it will definitely teach my fellow students a lesson." "
In the exposed spy photos, we can see a pure electric car with a sci-fi texture undoubtedly, with an avant-garde body design and a streamlined front with an obvious electric style. The overall body proportions are moderate, without losing the rugged temperament of some European brands.
The most eye-catching thing is the through-type LED light group at the rear of the car, which is very shocking and shocking in the field of new energy. Visually, the car's sense of technology is almost unmatched.
In addition to the impactful appearance, the spy photos also inadvertently exposed some details of the car's interior. As you can see from the side windows, the large central console screen adopts a floating design, and the interior without physical buttons creates a futuristic driving experience.
"If the existing Model 3/Y was born to penetrate the high-end market, then the Model 2 is undoubtedly Tesla's killer weapon to hit the Volkswagen pure electric market. Netizens commented.
National electric car?
I have to say that this set of spy photos of Model 2 is undoubtedly shocking, and the signal it reveals has aroused widespread attention and expectations inside and outside the industry.
According to the information currently circulating, the Model 2, which is named the "national electric vehicle", is expected to start mass production at a price of about 150,000 yuan, focusing on a cost-effective route specially created for the Chinese market.
Considering Tesla's long-term leading position in the industry, the Model 2's cost-effective positioning is undoubtedly convincing. After all, for a model that focuses on price war, performance and quality are still Tesla's strengths.
If the Model 2 is as strong as it is rumored, it means that Chinese consumers will be able to enjoy an intelligent electric driving experience with ultra-high performance and ultra-long battery life. Once listed, it will surely bring a new round of drastic changes in the low-end market.
According to the analysis of experts in the industry, the reason why the Model 2 is positioned as the main camp of 150,000 yuan household pure electric is likely to be because of Tesla's advantages in upstream batteries and intelligent technology.
On the one hand, by using in-house produced cheap battery packs, the cost of the whole vehicle can be greatly reduced; On the other hand, for the sharing of intelligent hardware and autonomous driving systems, it is also possible to make full use of the scale effect to obtain cost advantages.
As a result, the Model 2 has the potential to be priced below the industry average while maintaining a high level of product power. As a result, China's new energy family car market will set off a hard power showdown.
Hard core power + technology blessing, this "dark horse" electric car will earn enough eyeballs in the low-end market.
Fierce competition
At present, in the camp of new energy family vehicles within 150,000 yuan, the main competitive forces include: plug-in hybrid models of independent brands such as Changan/Great Wall; BYD and other independent pure electric forces; and all-electric upstarts of joint venture brands such as the Volkswagen ID series.
For example, the comprehensive energy consumption of plug-in hybrid models is not ideal, but pure electric vehicles have problems such as uneven battery life, quality and intelligent experience.
Therefore, if the Model 2 really combines Tesla's multiple advantages in intelligence and battery technology as rumored, I am afraid it will take the opportunity to emerge and occupy a place in this market segment.
Once relied on the Model 3/Y to successfully open the high-end new energy vehicle market, Tesla now wants to build the Model 2 to counterattack the mass market, and its strategic goal is self-evident.
After all, as its high-end products have initially achieved market popularity, if you want to further expand sales, you need to start from the foundation and seize a larger market share. The positioning of the Model 2 is undoubtedly to achieve this turning point.
The action of large manufacturers will naturally cause violent shocks in the industry pattern, which has been widely expected in the industry. In this way, a tough competition for new energy family vehicles has become white-hot.