The game industry has always been "watching the sky and eating", and its own strength and enough good luck can launch a blockbuster model to successfully continue its life. And to say that the most "fateful" game at this stage must be NetEase's "Against the Water and Cold".
It is not an exaggeration to say that "Against the Water and Cold" is lucky. Looking at two months ago, who would have thought that the separation of NetEase and Blizzard would make this game, which has been out for more than four years, shine again and sit on the throne of the domestic MMO brother in one fell swoop?
Since Blizzard first announced its breakup with NetEase in November last year, NetEase has fallen into passivity, struggling to find a B solution to the problem that Warcraft players may lose a lot. In the end, Blizzard's senior management selected "Against the Water and Cold", which had good graphics and game content, and asked them to "overhaul" the system with the help of the Warcraft operation team, and designed it completely according to the preferences of Warcraft players. Therefore, the "Against the Water and Cold" "NetEase Warcraft Veteran" server was born.
The "NetEase Warcraft Veteran" server is very different from the original version of "Against the Water and Cold", and can be said to be a model of NetEase's "losing money and making money". It adopts a pure point card design, which is only 0.6 yuan per hour, and has a "tariff cap" mode, players can spend up to 54 yuan per month to play.
At the same time, all equipment in the game needs to be obtained by brushing copies, playing bosses, and going to the battlefield, and the equipment is basically picked up and bound and the value is fixed, ensuring that ordinary players can also graduate in god costume, which can be said to be the most intimate and the best game product for ordinary players on the market.
"Against the Water and Cold" veteran uniform close to the people and the game itself extremely excellent picture performance, instantly attracted many "MMO shortage" core players, less than a week after the game was launched on January 13, nearly a million players joined, becoming the most popular online game in recent years, and players praise the veteran uniform is extremely high, directly making "Against the Water and Cold" really become the current MMO brother.
Just when the veteran uniform of "Against the Water and Cold" made numbness, another surprise also quietly came - on January 17, the first batch of domestic online game version numbers in 23 years were officially released, and NetEase's previously long-waited "Against the Water and Cold" mobile game version number was also "added" successfully, clearing the last obstacle to the game's listing.
Different from the veteran uniforms of "rushing online", "Against the Water and Cold" mobile game is NetEase's largest investment in recent years and the core product with the highest quality requirements, in order to create this game, NetEase has formed the largest team in the company's history, burning 700 million yuan of research and development funds from 19 years of research and development to now.
The huge investment in exchange is the super high quality of the mobile game "Against the Water and Cold". In many ways, this game even surpasses the end game, breaking through many technical bottlenecks in the industry. It not only "replicates" the ultimate picture performance in the terminal game into the mobile phone, but also becomes the "escort" of the Snapdragon 8 Gen 2 processor with its excellent mobile game light tracing performance. The game implants "artificial intelligence" into NPCs, allowing them to interact naturally with players and feedback the mode of action, which gives the game world a strong sense of vividness, making "Against the Water and Cold" mobile game the most technical and immersive open world game.
As soon as the mobile game "Against the Water and Cold" was exposed, it attracted the attention of many players, and it has been high on the reservation list of TAPTAP, and after a short online test at the end of September this year, it has made many players obsessed, and only one "cloud pinching face" event can attract hundreds of thousands of players to participate in one day, and its attractiveness can be seen. The official issuance of the game version also means that NetEase, the "big killer", can finally sweep the mobile game circle in the way of a fierce tiger.
After the mobile game "Against the Water and Cold" obtained the version number, NetEase spent more than 80 million in cash and purchased 800 local servers to fully prepare for the launch of the mobile game "Against the Water and Cold".
This move also shows from the side that NetEase's extreme confidence in the game itself - because mobile game players fluctuate sharply, many game manufacturers will rent cloud servers to save costs, and NetEase has chosen a higher cost but more stable, safer and faster local server, that is, there is confidence that the "Against the Water and Cold" mobile game will definitely explode, so it is necessary to directly fill the player experience and prepare for the opening of 2023.
First of all, the "Against the Water and Cold" veteran uniform fire, and then the "Against the Water and Cold" mobile game in the posture of the king to make the final preparations before the start of the service, in the face of this menacing, are the practitioners in the mobile game circle ready for "roll explosion"?