Rational analysis, FAW-Volkswagen's listing will destroy Highlander's position.
On November 18, FAW-Volkswagen officially launched the Tavendor, offering a total of four models: 330TSI Elite Parade Edition, 330TSI Luxury Parade Edition, 380TSI 4WD R-Line Cruise Edition, and 380TSI 4WD R-Line Tour Edition, with a price range of 274,900-325,900 yuan.
Fill gaps in the market
As soon as FAW-Volkswagen came out of the tour, the easiest thing to find was that FAW-Volkswagen was more complete in the SUV product matrix.
Among fuel vehicles, FAW-Volkswagen has deployed SUV models in various price ranges, including Tanjing, Tange, Tanyue and Lanjing, with prices ranging from 110,000 to 400,000.
But there is one less product in the range of 300,000, and the patrol just completes this part of the puzzle, that is, later. FAW-Volkswagen is able to meet your needs for SUV models in all price segments.
However, the patrol not only plays a greater role in filling FAW-Volkswagen's own product gap, but also plays a key role in the entire medium and large SUV market.
Among the medium and large SUVs in the 300,000 level, only models such as Highlander can be hit, but Highlander is mainly a 7-seat model, and the large five-seat model is only an entry-level model, and this model is far less functional than the 7-seat model, which can be regarded as a beggarly version. At present, the five-seater model that can hit in this price range is only one car from Honda Guandao, so there is still a big gap in this market, and the arrival of patrol is undoubtedly to meet the needs of consumers in this market.
Can I buy the big five seats?
To ask in another way, can the patrol big five seats be sold? Personally, I don't think there is anything wrong.
On the one hand, the market demand is here. In recent years, the number of new middle-class groups in China has increased, accounting for more than 20% of the domestic population. The consumption characteristics of this part of the group are manifested as "pleasant consumption", simply put, they prefer products that can improve the happiness index, and prefer comfort in the choice of cars, which is manifested in more spacious driving space, which is why ideal, NIO's medium and large models sell so well.
The overall body size is excellent, with a length of 4949mm x 2015mm x 1772mm, a wheelbase of 2980 mm, compared to the Highlander 7-seater model (4965/1930/1750mm, wheelbase 2850mm), and even longer wheelbase, there is a great advantage in interior space, in addition, few of the remaining models can be more "bold" in space than the cruiser.
Therefore, if large space is preferred, then patrolling is the optimal solution.
The large five-seater design, on the other hand, doubles the comfort inside. Although the large 7-seat model is large, but the big outside, there is still space to be compressed in various positions inside, but the big five-seat is different, and the patrol only provides a five-seat model on the basis of the original size, which means that the ride comfort of each row will be better, and this will better meet the needs of the new middle class.
Specifically, the front row head activity space is 1031mm, the rear row can reach 974mm, and the second row legroom is 1856 mm, which means that our body wants to put how to put it, no longer limited to the previous little space, this comfort is particularly important in long-distance travel.
In summary, the patrol allows users who prefer large space and high comfort requirements to be satisfied, which is certainly worth buying.
The handling is more off-road
Large space is only one of the advantages of patrolling, and its power and handling are also a major advantage.
Specifically, the patrol is equipped with 330TSI+2WD/380TSI+4WD two different power combinations, the patrol uses 330TSI+2WD/380TSI+4WD two different golden power combinations, of which the 380TSI high-end model is equipped with our old friend - EA888 2.0T engine, its stability and power performance are obvious to all, the maximum output power is 162kW, the maximum output torque is 350N·m, Under the 7-speed wet dual-clutch gearbox, the acceleration is 9.1s per 100 km/h, and the patrol has obvious advantages in the start, and the acceleration in the second half is not worthwhile. Fuel consumption per 100 kilometers has come to 8.68L, and the whole point of view is to take into account power performance and economy.
It is worth mentioning that the patrol continues Volkswagen's German chassis tuning, although the body is large, but it is very flexible, so there is no need to worry about problems such as bulky vehicles.
Written at the end:
In general, on the basis of ensuring large space, comfort and handling, the patrol has lowered the price of large SUV models in the joint venture, and at the same time filled the gap in the 300,000-level market with the design of the large five-seater. Although Highlander has been in the market for many years, in terms of product strength and competitiveness, the patrol is not at all inferior to it, and it is only a matter of time before the Highlander drags it down, let's wait and see how the patrol performs next.
