Thirty years, for a person, is the process of moving from ignorance to maturity; For an enterprise, it is also the experience from accumulation to thin hair. Over the past 30 years, Dongfeng Citroen has always adhered to the principle of "people-oriented" and innovated automotive products and life for customers.
"National Car" Beverly to Versailles C5 X witnessed the transformation from car travel to co-creation of trendy life.
In 1992, when "Beverly" entered the Chinese market, the story of Dongfeng Citroen and a generation of Chinese about a beautiful car life began.
"Beverly Era" Chinese the dream of automobiles
At that time, the car was a difficult dream for ordinary Chinese people. And Beverly joined the WTO, took the initiative to lower the price threshold, and let the car "fly into the homes of ordinary people", which greatly met the needs of consumers at that time for travel upgrades and fulfilled the dream of a generation of Chinese cars.
Not only that, in the joint venture models at that time, Beverly was also a representative of international new technology, and the unique rear-wheel follow-up steering technology performed very well in terms of shock absorption, anti-roll ability and reduced tail flicking effects. Later, the famous "China Collision", "Huaxia Drift" and "Green Environmental Protection" made Beverly a dream car that people enjoyed quality life in their hearts at that time.
Triumph, Sega technology empowerment, enjoy convenient driving
Then, with the take-off of the mainland economy, the improvement of people's quality of life and the upgrading of travel demand, the "bold and innovative" Dongfeng Citroen empowered Kaixuan, Sega and other products with a number of high-tech to create comfortable driving and travel, and at the same time promote the transformation and upgrading of China's automobile industry.
Triumph is the first product in the field of high-end cars in China to apply ESP in the whole series, and at the same time, it is also equipped with follow-up steering bi-xenon headlights, central fixed centralized steering wheel, full-Chinese trip computer, four airbags plus front and rear double side air curtains and other innovative technology equipment, today, the application of ESP and other high-tech equipment, has become the standard for measuring the technical application of high-end cars.
Sega is the only classic model in the same class equipped with cruise control and speed limiter, which can enable Sega to realize automatic cruise driving at a set speed during highway driving, reducing the boredom and fatigue caused by long-term constant speed driving; The speed limiter silently sets a safe speed guarantee line for the owner's safe driving to avoid speeding, which is a very practical function in cities with many monitors. What's more ingenious is that the control buttons of cruise control and speed limiter are on Sega's central fixed centralized steering wheel, which is also more convenient to operate, bringing customers the feeling of "everything under control".
Leading the tide of Versailles, driving the change of car life
As a Dongfeng Citroen with pure French blood, as early as 2002, when the Elysee was listed, it put forward the slogan of "exquisite life, wonderful interpretation", emphasizing the concept of cars creating a better life. After that, whether it was Xena, Picasso, Sega, C5, etc., they continued the comfortable and humanized design style of the Citroen brand and created a more comfortable car life for customers.
The Versailles C5 X, which was just launched last year, is a pinnacle with "epoch-making" significance, with its bold and innovative design of "more than a sedan", which perfectly integrates the elegance and dynamism of the sedan, the robustness and passability of the SUV and the practicality of the station wagon, everyone can find what they want. Not only that, the Versailles C5 X also "co-created" a series of comfortable and comfortable lifestyles with customers, leading the trend of the car circle.
epilogue
Looking back on Dongfeng Citroen's 30 years, in every era, Dongfeng Citroen has closely focused on humanized innovation, providing customers with a comfortable benchmark experience of 360° physical and mental pleasure, and creating more comfortable life "because you are different".