The Japanese government plans to impose obligations on platform companies such as Apple and Google, which operate between game creators and consumers by providing content in app stores, and it should be mentioned here that 35% of Japan's best-selling mobile games in 2022 came from China, of which Mihayou Genshin was firmly the revenue champion~
Japan this time followed the European model, designed its own system, taxed the games of technology giants, here popular science: since 2015, the EU has adjusted the VAT regulations related to electronic services, mobile game players in the EU to spend more money to experience games, companies providing digital services must pay VAT in the 28 different EU member states where consumers are located, the tax rate range is 17%-25%. Moreover, the taxing company must also provide 2 proofs showing the location of its customers, such as IP address, billing address, SIM card location code, etc.
In addition, these companies must notify users of the location where they are to be located. The regions in which the stores where the game is downloaded can be unfixed, so they can be taxed according to the standards of the countries with the lowest EU tax rates, and the price can be adjusted according to different regions.
France began implementing a "Tax Credit for Video Games" (TCVG) program. The plan was approved twice by the European Parliament, the conditions and exemptions were relaxed twice, and French video games that meet the criteria of "cultural, original, innovative and narrative" can now receive a tax credit of 30% of the total development expenditure, capped at 6 million euros.
Cygame's simulation RPG mobile game "Horse Racing Girl" released in early 2021 was a blockbuster, this is because of the far-reaching influence of Japanese horse racing culture, and the high-quality cultivation design of the game itself, there is a saying, the Japanese really like the development of anime, as well as the game of the cultivation system, in 21 years, the Japanese mobile game market has been occupied a lot!
And domestic game manufacturers can also see it. Netease, Sanqi Interactive Entertainment, Tencent and Mihayou occupy the vast majority.
Japan as the second largest mobile game market in the country, but also reflects the competitiveness of Chinese manufacturers has improved, most of the domestic users do not use the native Google, Google Play and App Store these two download stores abroad, basically you download software can only use these, so many software on the shelf related costs are given to the two major companies, then Japan must not be able to stand ~
Domestic games combined with the localization of some content in the place of sale, our side for cultural export, but also through commercial activities to make money, this is fragrant~