Who will benefit the most from the renewed Red Bull controversy? Reignwood or Tencel, who will get this Red Bull trademark right? What are the differences between several models of Red Bull, it may be difficult for many consumers to distinguish, not to mention the use of the same trademark Red Bull, its packaging is very similar, Reignwood and Tencel their Red Bull, only at the bottom of the text can be distinguished, Reignwood Red Bull products at the bottom of the "Red Bull Vitamin Functional Drink", Tencel Red Bull logo as "Red Bull Vitamin Flavor Drink", net content 250 ml are the same, the price because Reignwood is doing promotional activities, Reignwood Red Bull is 0.5 yuan cheaper. In the "Red Bull" trademark litigation, TENCEL stated that "the relevant intellectual property offices of the State have confirmed that TENCEL Group Company enjoys the legitimate corporate rights and interests of the Red Bull Golden Pot trademark".
However, Tencel has not yet gained an absolute advantage in promoting Red Bull products and increasing investment in China, and perhaps Tencel is seeking solutions outside the legal framework to achieve the initiative of competition. However, with the development and upgrading of competition between the two companies, Reignwood will have a market influence and market economic share in the functional beverage industry to some extent, and Tencel's new investment plan is expected to increase the production and sales of Red Bull products in China as it eventually regains its trademark. In order to compete for the trademark, Tencel Huabin has to be separated for the distribution of commercial interests, so the competition between the two sides may further intensify, from the two sides "pinching" to "Red Bull" this corporate brand, its development has brought a lot of unfavorable factors to both sides.
The vicious competition between Reignwood and Tencel will only promote the rise of other functional drink brands, and the rising ones are expected to highlight the ultimate big beneficiaries. #My Life is also a headline##Guangzhou Headlines##Daily & Health#