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Although we all know that the so-called "foreign festival" has not been advocated in recent years. But as long as you casually look at the circle of friends, you will find that on December 24 to 25, the atmosphere of celebrating Christmas is still very strong, and there is an illusion that you will be eliminated by the times without following the trend.
On this day, Xu Jinjiang participated in a commercial event to celebrate Christmas, COS "Santa Claus", and later tweeted that we can enjoy the fun of "Christmas with Chinese characteristics".
Culture has never been something that can be prevented from spreading simply by banning and blocking. The "characteristic Christmas" represented by Xu Jinjiang is actually the first step for us to seize the right to speak and realize the "cultural output".
Historically, there have been countless conflicts, disputes and wars in human beings. Why is it that people who are obviously from the same door and are connected by blood have a deep hatred for each other?
In addition to the contradictions about the inequality of resource allocation, human civilization often has another key word: discourse power.
Or you will occasionally see on the bubble noodles, "the pictures are for reference only, subject to the actual product, and the final interpretation right belongs to the company.".
We in China pay attention to a "just name" in doing things, which is common in all countries, civilizations, religions, and groups. Only when individuals or groups have the right to speak, then they have the power to define the existence of a thing.
For example, in the case of Soviet history, it is also "Soviet Union", but can you say that it has never changed from birth to demise?
Originally, after the October Revolution, everyone took Lenin as a teacher, but who could inherit Lenin's cause?
In the beginning, no one doubted that Trotsky, the father of the Red Army and his recognized second-in-command, would become his successor. But Stalin could not stand the birth of Stalin, not only became the "loving father" of the Soviet Union, but also directly expelled Trotsky, and finally the ice pick warned. The theories and personnel of the Trotskyists were also rejected, and there was no transcendence in eternity.
As for the death of Stalin, the Corn Emperor made a comprehensive negation, and the wind direction of the entire Soviet Union was different.
Similarly, the definition of "Christmas" has changed many times in history.
Tracing back to the source, whether "Christmas" itself was invented by Christians is not yet clearly determined. It is said that the ancient Roman Festival of Saturnalia (Roman polytheism) was transformed in the early days of The development of Christianity. But now that Rome has died early, there is no possibility that any ancient Romans will jump out to protest christian abuses.
But even if "Christmas" becomes exclusive to Christians, the image of Santa Claus is not what we are familiar with for many years, but —
The appearance of the green clothes is obviously different from the red-robed grandfather we are familiar with today.
Through the consultation of relevant information, the reason why Santa Claus has the appearance of today is actually the marketing result of fat house happy water:
But let's ignore the foreign countries, at least in the current China, it is difficult for everyone to accept the image of Santa Claus covered in green, and subconsciously feel that the white-haired and red-robed is the "genuine".
Fat house happy water can reverse people's thousands of years of human cognition of Santa Claus, relying on what?
A: The strong international position of the United States is coupled with the control of public opinion by the capital giants.
This is also the reason why I have been reluctant to agree with the phrase "the eyes of the masses of the people are shining". If the masses of the people lack access to accurate information, and public opinion is controlled by individual forces, how can they be expected to understand the truth?
To this end, behind the global popularity of American Santa Claus, it is closely related to the omnipotent promotion of American values for many years. It has effectively formed a cultural export to many countries, including China, and is even regarded as a representative of the "brainwashing people of the Yang Festival".
In other words, if one day the Power of the United States is no longer so high, and there is another strong civilization rising or revival... Will the definition of "Santa Claus" remain static?
In fact, the first opportunity to build a Christmas with Chinese characteristics came from "Apple".
If I'm not mistaken, there is no language in Western civilization that associates "apple" with "peace." So this is unique Chinese originality, and it is rapidly emerging in China.
Subsequently, the Internet spread has played a role in adding bricks and tiles, and today's occasional search for information on the Internet will find that some people do not know that "the original apple was sent because of the harmonic sound of 'peace'".
Cook has not yet successfully marketed the "Christmas to send the beloved Apple phone", which is a big mistake (laughs).
As for the "Ao Bai = all buy" and "Thunder Leopard sends Christmas wishes to everyone" and other passages that are spoofed by Xu Jinjiang's personal characteristics, they originally appeared in previous years, but in the era when Internet information is so flooded, it is still taken out by everyone every Christmas to play with the stem, proving its enduring vitality.
As long as the similar boom is maintained, then Xu Jinjiang-style Santa Claus will unconsciously penetrate into the thinking of netizens, and the future does not rule out that many people think of "Santa Claus", the first thing that comes to mind is not the white grandfather, but him.
At the same time, if China is just a small country that has little sense of existence in the world, then this series of play terriers may only belong to "enclosure and self-germination".
But facts have proved that with the great rejuvenation of the Chinese nation + the dual role of the unprecedented major changes in a century: China's every move is likely to become the focus of global attention.
Even though Jack Horse may be cold lately, you must admit that Ali's "Double Eleven" has become a global carnival. For example, in Japan, November 11 is called "Good Things Day."
Therefore, the "re-construction" of Christmas played by the Chinese people has also vaguely gained influence abroad:
Although it is still a very small number of cases, this signal is very positive, and we have reason to believe that more and more people will send apples abroad in the future.
And if even foreigners have begun to be brainwashed by Xu Jinjiang's image of "Santa Claus", the future of what is the real Christmas game is up to China.
If you don't believe in how much influence this subtlety is, please recall how many rumors of "historical inventors" on the Internet have been believed by countless people to this day, around 2005-2015, when the Internet rose rapidly in China?
At that time, even the hell on earth during the Republic of China period was almost described as a pure land of bliss.
Therefore, cultural export has never been a rigid Peking Opera Confucius Institute, nor has it to be blindly exclusive.
Inheriting Chinese culture is by no means simple retro, nor is it blindly exclusive, but the ancient is used for the present, the foreign is used in China, dialectical trade-offs, innovation, abandoning negative factors, inheriting positive ideas, "with the rules of the ancients, open up their own life", to achieve the creative transformation and innovative development of Chinese culture.
So let's play with the terriers and integrate more of our own elements into the struggle for the right to speak about "Christmas"!
Maybe in another 50 years, when I am about to bury (or have already been buried), I can see a lot of foreigners arguing on the Internet:
"Is Santa Claus wearing Manchu official clothes or Hanfu?"
And even --
"Could it be that we, the Westerners, misheard the name of Ye su Chinese?"
If this day really comes, then the paragraph that is now only regarded as a spoof by netizens will probably be regarded as "correct history" in the minds of countless people around the world.