Text - Vicious V perspective
Friends who observe carefully will find that every time Apple releases a new product, it is scolding, but in fact it seems to be just a stratosphere effect. Because from the subsequent sales point of view, Apple products are still far ahead, people not only buy Apple products, but also seem to like these products, in reality after all, can not escape the law of true fragrance. On the other hand, the iPhone almost occupies the high-end market in China, and more and more Android users are beginning to switch to the Apple camp.
It can be seen that the iPhone has a stable position in the high-end market, the more it is the first choice for many users to replace the machine, among which the iOS ecology and stable system are always highly sought after, in addition to the high price, few people will specifically complain about its shortcomings. So why are more and more people choosing Apple products and replacing their phones with iPhones? In this issue, we will analyze it through several common dimensions.
Strong ease of use and low learning cost
The first is that the iPhone is easy to use, and once you get started, you don't need too much learning cost. Although the iPhone does not have as many customization options as Android, and the personalization settings are slightly lacking, the lack of personalization functions of iOS has been made up for in terms of ease of use. At the same time, in terms of software interaction, iOS can make it easy for people to understand and complete operations, such as Apple's built-in software, such as photo albums, Apple Music, Keynote, iMovie are very easy to use, the degree of completion is also very high, and even Final Cut Pro X and other professional software are very simple and easy to use, will not embarrass novices.
As for the ease of use, it is easy to understand, for example, when we use WeChat to send photos, we can only send 9 photos at a time, and then the recipient has to "view the original picture" one by one before the original picture can be saved in the album, and it is difficult to distinguish who shared these photos after saving, which is very inhumane. The built-in iMessage of the system is completely different, as long as it has an Internet, you can easily share photos anywhere, and there is no limit, it will retain the original image information, and you can save it to your iPhone with one click. After saving key photos locally, the system can also automatically categorize photos, and who shared photos can also be seen at a glance, which is very intuitive and convenient.
(iMessage album, image source from the Internet)
Forward-looking, high brand influence
Secondly, Apple's products are individual, forward-looking, and the brand influence is high enough. Although the ID design is criticized, in terms of material hardware, Apple is definitely the most radical. For example, when everyone is using a plastic body, the original iPhone uses an aluminum depth of field back cover; When the iPhone 7 series began to cancel the headphone jack, many netizens complained, but it turned out that Apple was right, and now wireless Bluetooth headphones have replaced wired headphones, and many Android flagships have followed this measure.
(The original iPhone vs. Android)
In addition, Apple's brand influence is very high, and now it is basically a household name, it can be seen that Apple has attracted many fruit fans, and users have also labeled it as a magic machine, the best choice for girlfriends, etc. Coupled with Apple's brand premium, as well as the high price and quality, Apple has become a representative of high-end machines, and many users will feel more brand when they pick up the iPhone.
Excellent quality and durable products
When it comes to Apple's brand, then we have to talk about the quality of the iPhone. To be honest, although the design of the iPhone is not avant-garde, each generation of products is basically stable, and the quality and quality control will be much better than Android phones of the same price. The most impressive thing is its workmanship, such as the precision of the internal hardware of the fuselage, the solid body design, etc. Of course, Android mobile phones also have excellent workmanship, but the yield rate of the iPhone is indeed relatively high in the industry.
Seiko quality also brings longer product life and more durable products. Many people around me think that MacBook is an investment product in the next decade, and users who use Windows, but rarely hear such a statement, basically Windows series notebooks, in a few years will become stuttered, and need to be replaced with new ones. In addition, as long as you observe carefully, you will find that there are still many users who use the iPhone 8 series, or iPhone XR old models, which are several years ago, which shows that the durability is relatively top.
（iPhone 8）
iOS update support, privacy security is guaranteed
It is worth mentioning that the update support time of iOS is long enough, and the privacy security is guaranteed. At present, Apple has updated to the iOS 16 system, that is, a new version of iOS will be released every year, so that iPhone users can update for free. For example, the iPhone 6s was launched in 2015, which was still running iOS 9, and until the launch of iOS 15 in 2021, it can also be upgraded to the iOS 15 system, which is equivalent to up to seven years of support provided by Apple. The Android camp rarely gives such fine maintenance.
(Upgrade iPhone 6s for iOS 15)
The iOS system is also the core competitiveness of the iPhone, which is strictly controlled in the application, and the stability and security are incomparable with Android. As far as security is concerned, the account registration of Apple mobile phones is filtered layer by layer, diverse and complex, which provides a guarantee for the security performance of mobile phones. Coupled with a completely closed system, basically all software and games can only be downloaded through the App Store, so anti-virus and anti-privacy leakage capabilities are stronger than Android.
Apple has a complete ecology and high fluency
At the same time, the Apple ecosystem is perfect and runs smoothly. The iPhone and MacBook, for example, are not just a phone and a computer, they are extensions of each other, and the interconnection is excellent, and account data can flow easily and seamlessly.
In terms of system fluency, Apple is no exaggeration to say that it can be worthy of his price. Even if it is an ancient iPhone 6s, it will be taken out after a few years, and there is no discount in terms of performance, and it is still smooth to use, not to mention the new iPhone 14 series this year, bringing a smooth system experience, which is currently difficult to get the height of Android machines. Therefore, existence is reasonable, Apple products can dominate the high-end market standing, naturally has its strength.
Price becomes an advantage, and the retention rate is high
In addition, Apple products have a high second-hand value and a high retention rate. Coupled with the starting price of the new machine, it is also Android is gradually approaching Apple, that is to say, the current Android flagship machine has generally increased the price, any one out of five or six thousand yuan, the cost performance has become lower and lower, the same budget, it is better to add some money to start the new iPhone, its iOS system and A series chips are also more attractive.
And in the second-hand market, the same more than 6,000 iPhone and Android flagships, because Android is easy to stutter, the update is fast. Three years later, the Android flagship may have fallen to a thousand yuan, but if the iPhone is well maintained, it can be sold for two or three thousand, which is the difference in the retention rate.
Written at the end:
On the whole, the ease of use, brand influence, workmanship quality, iOS system, value retention rate and other factors jointly blessed, casting a more complete and comprehensive iPhone and the Apple products behind it, due to many advantages, which has become the reason why many people choose Apple products. The current classification of mobile phones can basically be divided into Android mobile phones and Apple mobile phones, and everyone's preferences and needs are indeed different.
To tell you the truth, if you want to change your next phone, I don't know if you will choose Apple or Android? Welcome to leave a message to express your opinion. #苹果发烧友 #