Recently, I saw a news that Black Shark co-founder and CEO Luo Yuzhou's Weibo has become a large-scale "salary bargaining scene".
Black Shark's departing employees left messages one after another, demanding that compensation be paid on time.
In addition, some netizens also attached information sent by suspected Black Shark Technology to departing employees.
This probably means that the company has encountered great difficulties, and the severance compensation cannot be paid on time.
There are even rumors that the employees of Black Shark's product research and development center, Shanghai Zhonglian Technology, were notified to disband, and the compensation was divided into 6 payments.
There is no possibility that the black shark will not live after 6 months...
The details of the revelation can be said to be very rich.
As for the banner of offline salary bargaining, it has long been hung.
However, compared to "malicious wage arrears", I prefer to believe that there is indeed something difficult about the Black Shark mobile phone.
No new products have been released in the past 10 months, no updates have been made in the past 4 months (it is said that the editorial department has been cut), coupled with the overall downward and competitive mobile phone market, Black Shark may be cooler than expected.
You know, in January last year, Tencent was also exposed to be preparing to acquire Black Shark as a VR hardware entrance to enter the meta-universe, and Black Shark was in full swing.
As a result, the black shark side is even ready to "transform", and everyone is looking for it.
At the critical time, the goose factory hesitated.
Some insiders said that the business focus of Tencent's metaverse has shifted, no longer the direction of game entertainment of VR hardware devices, but on "true interconnection", that is, software services.
After all, there are examples of Meta in the past, it takes more than 2 billion to take down the black shark, and it may burn tens of billions to create a meta-universe.
It's not very wise to rush in now.
Plus some true and false news such as corruption and industry monopoly.
The acquisition of Black Shark is mostly without follow-up.
As a result, "Daddy" is gone, the VR business has also been cut, and Black Shark now wants to find the once strong game mobile phone business, it seems that it is too late.
At the beginning, Xiaomi partner Lu Weibing boldly predicted: "In 2023, you no longer need an e-sports mobile phone, and the e-sports mobile phone is doomed to die."
Unexpectedly, he may really be hit by him, and the protagonist is the black shark.
As a result, this person is still the owner of Black Shark, and you are not angry.
If, back 5 years ago, gaming mobile phones are really a fantastic wealth story.
Because there are too many people playing mobile games in China.
About one in three people is a mobile game user. And everyone is still relatively wealthy, from time to time a little krypton, is also a basic operation.
Therefore, the launch of a gaming mobile phone for this group of users can be called "precision guidance".
For example, in terms of heat dissipation, gaming mobile phones will be targeted strengthened, Lenovo Savior series uses the motherboard in the center, and the battery is arranged at both ends of the "middle structure".
The fire dragon can give you the whole understanding.
Of course, there are clever manufacturers that stuff a fan into the phone, add water cooling and other clever manufacturers, and the side & shoulder button that is very useful when playing games.
The details are done intimately, and on the common running score test platform, the scores of gaming mobile phones are also superb.
Of course, the most volatile thing is that they will cooperate with game manufacturers to optimize a wave of well-known mobile games.
For example, the Red Devil 7S Pro tested by our hardware department last year, under the full picture quality of Liyue Port, insisted on half an hour of Genshin pulling 60 frames, in that era, it was already equivalent to the night city custom graphics card, understand everything.
Performance aside, the boo that light and Genshin adapt is a textbook marketing case.
However, after this excitement, everyone found that for this innocuous parameter advantage, the sacrifice we have to make seems to be not small.
For example, in the daily use scenario, the general "crazy drag cool" appearance of game mobile phones, it is good to play at home, but as a daily use machine, it seems to be a little embarrassing.
Because gaming phones need to do additional reinforcement in performance, they are often thicker, such as Xiaomi's 12S is only 8 mm thick and weighs 182 grams; And the gaming phones of the same period are generally around 240g, 10mm thick.
This difference in feel is far more exaggerated than the cold data gap, who really uses who knows.
This leads to the fact that in the same price range, whether it is taking photos, battery life, or daily experience, Android flagship models will basically exceed game phones.
For this reason, my temperamental colleagues have said more than once: gaming mobile phones should be equated with "big injustice".
And in recent years, the difference between professional gaming phones and conventional models is still getting smaller.
Mainstream brands were pleasantly surprised to find that they could easily seize the gaming mobile phone market with certain improvements, and even better results because of higher brand recognition.
Just like in 2019, Xiaomi's "own son" Redmi released the Redmi K40 game enhancement version, and the sales exceeded 100,000 units in less than 1 minute, directly showing the godson Black Shark stupid.
In this way, in 2021, conventional mobile phone manufacturers have directly seized the game mobile phone market.
The data shows that the overall performance of these manufacturers specializing in gaming mobile phones is very average, and the market share of gaming mobile phone leaders Black Shark and Red Devil is only 13% and 10%.
Instead, it was Xiaomi, with a market share of 44.7% (as of September 21), that swallowed the game market and killed its godson.
At this time, when we look back at the concept of game phones, we will find that the "performance, screen high brush, flagship heat dissipation and external devices" promoted by game mobile phones seem to have all mainstream models.
The so-called game is not as reliable as my purchase of a set of mobile game auxiliary equipment, and it directly blooms in the field of games and life.
As Huawei's Yu Chengdong said back then, "Simple gaming phones are just hyped up a concept, just like waterproof mobile phones, and now all flagship phones are waterproof".
At the time, he looked like a DISS friend, but turned out to be a "big prophet".
In the current environment, gaming mobile phone manufacturers are struggling to move forward. You can only rely on cooperating with e-sports events to brush your presence in the professional league arena of mobile games such as Peace Elite and Honor of Kings.
The gaming phone seems to be stuck in the game tab.
All in all, Black Shark mobile phone, as the pioneer of gaming mobile phones, does step on a lot of the wind, but the lead brought by "shaking smart" does not seem to last.
The biggest moat of enterprises is still cost advantage and technology accumulation.
Without real hard verification, pigs on the vent will eventually succumb to gravity.
Responsible editor: Q above