On July 14, 2021, it has been more than 500 days since Li Ziqi stopped today. During this period, there was no video blogger comparable to her, and in August 2017, Li Ziqi posted her first video on the extranet YouTube.
By March '21, she had 14.6 million subscribers on YouTube. The highest number of views of the 124 videos was 85.86 million, and the top ten views were all more than 30 million.
Not to mention the self-media number, even the official number has not reached this 1/10. What do you think of our external propaganda work? You can express your thoughts in the comments section.
In recent years, with the rise of the Internet, elites are no longer the sole producers of national narratives. All kinds of unofficial people began to become the main body of diplomacy, and the power of the people was prominent.
Communication equals rights, and the rights brought by this new technology enable individuals to become communication stars across national civilizations like multinational corporations and non-governmental organizations.
As a result, public diplomacy has become a cultural subject, which is also an important way to enhance international discourse power and shape international image.
Public diplomacy that lacks content of cultural values can have a negative impact on the state.
Therefore, it is self-evident how important Li Ziqi is, we urgently need more "Li Ziqi" to let the world know Chinese people, love life, embrace nature. Because we are constantly smeared and vilified by certain Western forces, and we are strangled by those overseas media and their positive images.
In fact, deliberate propaganda is easy to cause misunderstandings, and the public often does not like official remarks, but they can greatly empathize with personal bits and pieces.
Li Ziqi's short video makes "China Story" more impressive to overseas audiences. In her video, the Chinese element is the background, and the beautiful image is implicitly spread successfully.
Modern people are facing unprecedented anxiety, rapid development of technology and rapid changes in society make the old meaningful, and the value is constantly being dissolved.
People feel that the root of nothingness lies in the fact that modern technology, while liberating mankind, is also alienating and ruling mankind.
Westerners have been anxious for decades, so their environmental protection organization animal protection organization is so extreme.
Because of our traditional culture in China, many people have no feeling for Li Ziqi, which is also normal.
Because you are not anxious, you have your own spiritual world, soaking in the poetry and song of the ancient literati
are all "born I will be useful, thousands of gold scattered and come back" "bamboo cane mango shoes light victory over horses, who is afraid of a shuttle of smoke and rain to let life"
But Westerners, especially those who lack poetry in culture, have long lost their daily monotony and boring soap operas. For these people, where have they seen this poetic sense of ritual?
Western people with lack of spirit love to see this, and Li Ziqi's original ecological ingredients and green and healthy lifestyle are also perfectly in line with the pursuit of the current Western middle class.
In the process, our cultural export succeeds. Food, handicrafts, culture, intangible cultural heritage all show the beauty of China, Li Ziqi's video is not only the artifacts of Chinese culture, but also the Chinese culture behind these carriers.
But Li Ziqi's biggest value lies in making money, which will make Chinese cultural and creative videos an overseas industry, which is also a matter of anxiety for major overseas forces.
A casual glimpse is nothing, but a mature industrial chain can produce a steady stream, and according to third-party platform estimates, Li Ziqi's monthly advertising expenses on YouTube reach 3.6741 million US dollars. Not to mention the revenue the brand can make overseas.
She led a large group of people at home to flock to overseas battlefields. So it is not surprising that the official supports a self-media person so rarely.
And such a fierce general, how do some people in the country evaluate?
Jealousy and provocation, the most funny thing is that some people say under the banner of truth that rural life in Sichuan is not like this, and rural life is very bitter. So where are those foreign propaganda films real? Why don't you show your ugliest side?
Moreover, Li Ziqi's video captures the life that some people yearn for, a video blogger is neither an official nor a documentary maker, and a group of people give her some illusory and exquisite hats. There are many kinds of rural areas, don't choose the beautiful one, choose you?
If you don't occupy the propaganda heights, someone else will occupy it for you.
If you don't promote the beautiful image of China, Koreans and Vietnamese will help you promote it.
After Li Ziqi stopped, how many counterfeit people appeared on the internal and external networks?