Changes in consumer demand can always drive the innovation of commodities, in grape varieties, developed countries such as Europe and the United States have experienced consumption upgrades from nuclear varieties to non-nuclear varieties, from grapes that need to be peeled to grapes that do not need to be peeled, and then from red to green. Nowadays, the Chinese market is gradually completing this differentiation process, the market differentiation is becoming more and more obvious, more and more segmented, and consumers' demand for convenient and easy-to-eat green extract varieties is increasing year by year.
On January 11, 2023, Vanguard International, a leading Peruvian grape exporter, joined hands with SNFL, a world-renowned grape breeding company, and Shanghai Yuqian Supply Chain Management Co., Ltd., a well-known domestic fruit importer, to hold the launch of Ivory Peru in Guangzhou's Jiangnan Market. XXX attended the event.
This year is the first year that Fango International has promoted ivory green extract to the Chinese market, and the manager of Fango International China is full of confidence in the market expectations of the new variety: "The requirements of the domestic market for grapes are "sweet, crisp and thin skin", and Ivory fully meets these three characteristics, I think it has great potential in the Chinese market. ”
Founded in 1991, headquartered in Isaku, Washington, USA, Fanguo International is a professional international fresh fruit and vegetable marketer, set up branches in major fruit and vegetable producing areas and markets around the world, in 2016 set up self-operated grape orchards and processing plants in Peru ICA, is now one of the top 5 exporters of Peruvian grapes, its main markets are the United States, Mexico, Southeast Asia, China, South Korea, the Chinese market accounts for about 20%. At present, the grape varieties sent by Fango International to the Chinese market are mainly Ivory, Sweet Globe, Autumn Crisp, of which Ivory is a new variety for the Chinese market.
According to Li Yaoming, in recent years, Peruvian grapes have become more and more popular in the Chinese market. "Peru has lower planting costs than Chile, Australia and Europe, and Peru's climate is more suitable for growing grapes, which is more advantageous in quality. In addition, Peruvian grapes were launched during the Chinese New Year, and only South African grapes competed with them during the same period. China's domestically produced grapes have only been available since April, staggering the supply period of Chinese grapes. ”
Ivory was developed by SNFL and has been growing this variety since 2017, with production reaching 300-350 cabinets in 2022, with future production expected to increase gradually. Peruvian ivory extraction, located in the Ica region of southern Peru, is available from the beginning of January to the end of the month, just in time for the Spring Festival.
Li Yaoming said that due to the problem of logistics customs clearance in the past two years, the volume of goods sent to China has decreased slightly, but as the epidemic improves, the shipment volume to the Chinese market will increase significantly. "The Chinese market is a very important market for us, with shipments between 250-300 containers in 2022 and expected to double in 2023."
This promotion is the first marketing campaign carried out by Fango International in partnership with SNFL and Shanghai Yuqian Supply Chain Co., Ltd. Yuqian has a strong sales network and strong product distribution capabilities. Yu Liang, General Manager of Supply Chain Business of Shanghai Yuqian, shared: "This new variety Yuqian will mainly supply Freshippo, OLE and City Supper, which are more willing to try and promote new varieties, and the wholesale markets are mainly Guangzhou, East China and North China. This new variety is an early maturing variety, and the market will be relatively tight a few years ago, and the need is relatively strong, and the price is expected to be high. ”
As a professional breeding company, SNFL can accurately grasp the characteristics of varieties, and in terms of consumer promotion, SNFL even proposes to directly conduct tasting activities for the terminal market with its experience in mature markets in Europe and the United States, so as to obtain first-hand feedback from consumers more accurately. "End-market research activities can better understand consumer preferences for grapes, allowing us to better focus on future varietal development directions and provide better varieties and services for sales." Wu Zhenlin, head of commerce at SNFL China, said.
SNFL is one of the world's finest grape breeding companies, and its predecessor, Sheehan Genetics, began developing grape varieties in the 1990s. SNFL has the largest superior resources in the industry and strong new variety research and development capabilities, which can adjust the research and development direction according to changes in consumption trends and cultivate more healthy and unique flavor varieties. "For example, in the European and American markets, grapes with low sugar and high antioxidant content have become a new consumption trend, and special groups such as young women in China who are sensitive to high-sugar foods are also paying more attention to low-sugar fruits." Innovations in fragrance are also SNFL's focus: "In addition to sweet and musk, we wanted to enrich and diversify fruity levels, such as mango, banana, strawberry and other imaginable new selling points. Wu Zhenlin said.
The highly refined and labor-intensive planting management required by mainstream Japanese grape varieties is the biggest challenge that domestic growers must face at present. All varieties of SNFL are natural and seedless, which means that growers can obtain higher yields and quality without too much manual intervention, which can greatly reduce labor costs and make it easier to form industrialization and scale. "For example, in the typical sunshine rose planting base in China, one manual can only manage two or three acres of land, while the Ivory variety can manage dozens of acres of land in foreign countries according to the semi-mechanized production method." Wu Zhenlin introduced.