As a world-renowned high-end e-sports game brand, ALIENWARE has been leading the development trend of e-sports PCs, and its products have an era-leading design in appearance and ultimate performance in hardware configuration. DURING THE RECENT CES, ALIENWARE ALIENS ALSO RELEASED NEW NOTEBOOKS, GAMING MONITORS AND OTHER PRODUCTS, PROVIDING A SATISFACTORY ANSWER FOR THE MAJORITY OF GAMERS.
Four new notebooks that anticipate design style and performance without compromise
FIRST LOOK AT THE PRODUCT, THIS TIME ALIENWARE ALIEN LAUNCHED FOUR NEW NOTEBOOKS, INCLUDING ALIENWARE X16 AND X14 R2 AND ALIENWARE M18, M16. YES, IN ADDITION TO 15 AND 17 INCHES, ALIENWARE ALIENS ARE ALSO LAUNCHING 16-INCHES AND 18-INCHES TO CATER TO MORE PLAYERS. In addition to the size changes, the new notebooks released this time have also been improved and enhanced in terms of appearance design and hardware performance.
DESIGN HAS ALWAYS BEEN ALIENWARE'S STRENGTH, AFTER ALL, APPEARANCE IS JUSTICE, ALIENWARE WITH ITS UNIQUE DESIGN STYLE CAN OFTEN CAPTURE THE FAVOR OF PLAYERS. IN 2019, ALIENWARE ALIENS BEGAN TO ADOPT A NEW PROPHETIC DESIGN, FOCUSING MORE ON EXPRESSING FUTURISTIC MINIMALIST AESTHETICS. THE FOUR NEW NOTEBOOKS LAUNCHED BY ALIENWARE ALIEN THIS TIME ALL ADOPT THE NEW PROPHECY 3.0 DESIGN STYLE, BRINGING THE ULTIMATE TEXTURE OF APPEARANCE DESIGN AND INDUSTRIAL DESIGN.
ALIENWARE x16 adheres to the future minimalist design style, the thickness of the fuselage is 18.5mm, and the fuselage is made of anodized aluminum to enhance its metal texture, and the rear ring light strip of the fuselage uses up to 100 Micro LED lamp beads, and is designed with up to 50 programmable partitions, which can provide users with custom light strip colors according to preferences. In addition, the four new laptops released by ALIENWARE Alien this time also add V-Rail opening and closing design, which is convenient for users to open and close notebook models with one hand, and a ring-shaped elevated foot pad is added on the bottom surface to better achieve heat dissipation, and the overall body increases the sense of streamlining and avoids unnecessary edges and corners.
IN TERMS OF CONFIGURATION, THE ALIENWARE ALIEN X16 NATURALLY DID NOT DISAPPOINT, IT IS EQUIPPED WITH THE LATEST INTEL 13TH GENERATION PROCESSOR AND NVIDIA 40 SERIES RAY TRACING GRAPHICS CARD, AND THE PERFORMANCE RELEASE CAN REACH 220W. In order to ensure performance release, in terms of heat dissipation, x16 adopts Cryo-Tech super heat dissipation architecture, with 4 fans and 8 copper tube configurations, and uses element 31 - gallium silicon liquid gold compound for heat conduction, in addition to a new honeycomb cut-out for heat dissipation assistance.
In addition, the ALIENWARE Alien x16 also adopts a specially customized Cherry mechanical keyboard, allowing users to have better feedback in the game. Of course, in terms of audio-visual, x16 also has a top experience, it is equipped with a 16:10 scale QHD resolution 240Hz refresh rate screen, and also built-in 6 speakers, support Dolby Atmos, can present a 3D stereo surround sound field, in order to enrich the user's gaming and entertainment experience.
ALIENWARE x14 R2 adheres to the extremely slim design concept, equipped with the latest Intel 13th generation processor and NVIDIA 40 series graphics card, the body is only 14.5mm thick, which can be described as both performance and thinness. The screen of the x14 R2 has also been further upgraded, with a new 16:10 ratio, QHD resolution and support for 165Hz refresh rate, in addition, the notebook is also equipped with a smaller 130W Type-C fast charge, with a new dual-fan design and Cryo-Tech super cooling architecture to ensure the user's performance experience.
ALIENWARE m series has always been the most extreme representative of performance, and the release of ALIENWARE m18 and m16 SHOWS ALIENWARE'S UNCOMPROMISING PERFORMANCE. ALIENWARE m18 IS EQUIPPED WITH INTEL 13TH GENERATION HX SERIES OVERCLOCKABLE PROCESSOR AND NVIDIA 40 SERIES RAY TRACING GRAPHICS CARD, THE WHOLE MACHINE CAN RELEASE POWER CONSUMPTION UP TO 250W, AND M16 POWER RELEASE IS 240W.
So how to ensure that the performance can be fully turned on for a long time? The answer given by ALIENWARE is the enhanced version of the Cryo-Tech alien super cooling architecture, which includes 4 fans and 7 copper tube cooling configurations, 4 fans, 2 for processors, 1 for graphics cards, and 1 responsible for PCB and other components, which is 30% higher than the previous generation of fans. The thermal conductivity area of the 7 copper tube is increased by 75%, and by increasing the heat dissipation fins in a large area, the heat dissipation area of M18 is increased by 80%, and that of M16 is increased by 114%.
In addition, the ALIENWARE m series also adopts a large area of vapor chamber on the processor and graphics card, and also uses gallium silicon liquid gold compound for thermal conduction, with improved opening holes and optimized foot pad design, all of which are only to do a good job of heat dissipation, ensure the full release of performance, and do not compromise on performance release.
In addition to the core configuration, ALIENWARE m18 can also be equipped with DDR5 XMP UHF memory, the memory can be expanded to up to 64GB, and has an exclusive custom Cherry full-size keyboard, retaining the numeric keypad, while m18 also reserves 4 M.2 interfaces, which can expand SSD up to 9TB, of course, ALIENWARE m18, m16 also use 16:10 QHD 165Hz gaming screen, covering 100% DCI-P3 color gamut, but also support G-SYNC and FreeSync, support for Dolby Vision and Dolby Atmos.
THE FOUR NOTEBOOKS RELEASED BY ALIENWARE ALSO ALL SUPPORT AWCC ALIEN INTELLIGENT KINETIC ENERGY TECHNOLOGY PLATFORM 6.0, THE NEW AWCC BRINGS A NEW UI DESIGN, WHICH CAN NOT ONLY MONITOR THE OPERATION STATUS OF THE MACHINE, BUT ALSO REALIZE PERSONALIZED ADJUSTMENT PERFORMANCE, LINKAGE ALIENWARE ECO AND OTHER FUNCTIONS.
New products for consoles, monitors and peripherals are released to enrich the game ecosystem
At this conference, following the Intel 13th generation Core K series processor version, the ALIENWARE AURORA R15 AMD Ryzen 7000 series version was also officially launched, covering the needs of more players. ALIENWARE AURORA R15 also adopts a prophetic design in terms of appearance, different from the general host, its arc design of the fuselage is more convex, and there are multiple AlienFX inside the fuselage that can be freely customized with the light field.
IN TERMS OF DISPLAY PRODUCTS, ALIENWARE INTRODUCED THE GAMING MONITOR AW2524H WITH A REFRESH RATE OF UP TO 500Hz. AW2524H adopts a 24.5-inch IPS panel, a refresh rate of an astonishing 500Hz, and a grayscale response time of only 0.5ms, covering 99% of the sRGB color gamut, supporting VESA Display HDR 400, and excellent screen performance and color performance.
In order to better serve gamers, the AW2524H is also equipped with NVIDIA G-Sync chip and NVIDIA Reflex latency analyzer, which can ensure that the console and monitor images are synchronized without tearing, allowing players to capture end-to-end system latency. In addition, the display is also TUV-certified ComfortView Plus hardware solution, which effectively reduces harmful blue light while ensuring color performance. Of course, there are also AlienFX lighting effects for players to customize.
In terms of design, AW2524H adopts a built-in retractable headphone mount, an OSD joystick that is easier to control, and the base is also carefully designed to occupy a smaller footprint. It is worth mentioning that the AW2524H won the 2023 CES Innovation Award and the Best Innovation Award at this CES, which is also the industry's recognition of this high-brush gaming monitor.
In addition to AW2524H, ALIENWARE also brings the innovative quantum dot OLED 34-inch full-scale display AW3423DWF, the display has 3440×1440 resolution, 0.1ms grayscale response time, and the refresh rate has reached 165Hz. The new OSD stick also provides direct access to a variety of preset game modes to help players perform better in the game.
The ALIENWARE 25-inch gaming monitor AW2523HF offers up to 360Hz refresh rates and 0.5ms grayscale response time, AMD FreeSync Premium technology and VESA AdaptiveSync certification, and also features a hexagonal base design and retractable headphone mount.
ALIENWARE 27-inch gaming monitor AW2723DF, which features an InfinityEdge screen with IPS Nano Color technology, covers 95% of the DCI-P3 wide color gamut and is VESA DisplayHDR 600 certified. As a gaming monitor, the AW2723DF also supports 280Hz overclocking/240Hz native variable refresh rate, 1ms grayscale response time, supports AMD FreeSync Premium Pro, and is NVIDIA G-Sync and VESA AdaptiveSync certified, as well as AlienFX lighting effects and headphone mounts.
Finally, in terms of products, ALIENWARE also brought a number of gaming keyboards, including the newly designed ALIENWARE Tenkeyless gaming keyboard AW420K, streamlined design, and using Cherry MX red axis. IN ADDITION, ALIENWARE ALSO HAS A VARIETY OF GAMING PERIPHERALS INCLUDING WIRELESS GAMING HEADSETS AND MICE, PROVIDING PLAYERS WITH A COMPLETE ALIENWARE GAMING ECOLOGICAL EXPERIENCE.
Interview with Lijun Wang, Senior Vice President of Dell Technologies
AFTER THIS CONFERENCE, WE ALSO INTERVIEWED LIJUN WANG, SENIOR VICE PRESIDENT OF DELL TECHNOLOGIES, BIN WANG, SENIOR PRODUCT MANAGER OF DISPLAY OF DELL CHINA CONSUMER AND SMALL BUSINESS BUSINESS UNIT, AND YU JIE, SENIOR PRODUCT MANAGER OF ALIENWARE OF DELL CHINA CONSUMER AND SMALL BUSINESS BUSINESS UNIT, TO LEARN MORE ABOUT THE STORY BEHIND ALIENWARE'S NEW PRODUCTS.
FROM THIS CONFERENCE, IT IS NOT DIFFICULT TO SEE THAT ALIENWARE'S LAYOUT IN THE E-SPORTS INDUSTRY IS BECOMING MORE AND MORE COMPREHENSIVE, HOW DOES ALIENWARE VIEW THE FUTURE E-SPORTS INDUSTRY AND THE DEVELOPMENT OF ECOLOGICAL PRODUCTS AROUND E-SPORTS? IN RESPONSE TO THIS PROBLEM, MR. WANG LIJUN SAID THAT ALIENWARE HAS BEEN SUPPORTING THE DEVELOPMENT OF THE ESPORTS INDUSTRY, FOR EXAMPLE, MANY TOP EVENTS USE ALIENWARE PRODUCTS.
ON THE PRODUCT SIDE, ALIENWARE IS ALSO ACTIVELY MEETING THE NEEDS OF CONSUMERS. FIRST OF ALL, BASED ON THE ULTIMATE PERFORMANCE PC PRODUCT LINE, ALIENWARE LAUNCHED A COMPLETE PERIPHERAL PRODUCT, INCLUDING HEADPHONES, MICE, KEYBOARDS AND THE SAME VERY EXTREME MONITOR, AND THESE PRODUCTS ARE DIVERSE, COVERING DIFFERENT GAMES TO SATISFY DIFFERENT PLAYERS.
In terms of product development, ALIENWARE strives for innovation, in addition to bringing forward-looking future star product design, but also through the X, M series and desktop products, including the X14 R2, X16, M16, M18 to meet more segmented needs of high-end extreme performance gamers.
In the process of developing products, ALIENWARE not only pursues the ultimate, but also listens to the suggestions of consumers. Mr. Wang Lijun took the 500Hz refresh rate of 24.5 inches display released this time as an example, he said that 24.5 inches is a perfect size, because for gamers, many games are not suitable for large screens, otherwise it will affect the player's reaction and operation. In addition, it is also through user feedback, so the monitor indicator adopts an IPS panel, hoping to present them with a better color gamut.
The gaming monitor AW2524H with a 500Hz refresh rate at this conference is indeed a very big highlight, so will 500Hz really improve the user's experience? WHAT ARE ALIENWARE'S PLANS FOR DISPLAY PRODUCT PLANNING IN THE FUTURE?
In this regard, Mr. Wang Bin said that 500Hz monitor will definitely benefit e-sports players a lot, NVIDIA 30/40 series graphics card support speed overclocking, many games need 500Hz refresh rate, then this monitor can ensure that the graphics card is always synchronized, reduce screen ghosting and system latency, and many games will have better performance at higher refresh rates. IN ADDITION, ALIENWARE DISPLAYS WILL BE DESIGNED IN LINE WITH PC PRODUCTS, USING PROPHETIC DESIGN, WHILE CONTINUING TO EXPLORE HIGHER LEVELS IN TERMS OF RESOLUTION, REFRESH RATE AND OTHER PARAMETERS THAT USERS CARE ABOUT, BRINGING PLAYERS THE ULTIMATE EXPERIENCE.
In the interview, Mr. Yu Jie also revealed more information about the new notebook and host, he said that the x16 launched this time actually combines the features and advantages of x15 and x17 models, such as Cherry mechanical keyboard is one of them. In the 18.5mm thick body, the introduction of a mechanical keyboard with a key travel of 1.8mm is actually difficult, and the mechanical keyboard equipped with X16 is exclusively developed, and there are high requirements for rebound strength and feel, and this mechanical keyboard cannot be found on the market. Of course, not only x16, in addition to x14, x, m series are with mechanical keyboards, and ALIENWARE will also apply this technology to a wider range of products in the future.
In addition, the newly released AURORA R15 host in order to achieve better performance release, in terms of heat dissipation, ALIENWARE is also working hard to improve the heat dissipation effect of Cryo-Tech, including increasing fan speed, increasing the radiator area, etc., and R15 is also equipped with a 1350W power supply to provide better stability.
MAKING PRODUCTS IS INSEPARABLE FROM THE ATTENTION TO THE NEEDS OF USERS, MR. WANG LIJUN SAID WHEN TALKING ABOUT ALIENWARE'S USER GROUP, ALIENWARE HAS MANY YOUNG USERS, AND ALIENWARE HOPES THAT YOUNG PEOPLE CAN FEEL THAT THE PRODUCT CAN MEET ALL HIS NEEDS AFTER GETTING THE PRODUCT, INCLUDING PERFORMANCE AND EVEN EMOTIONAL NEEDS.
ALIENWARE IS ALSO CONSTANTLY EXPLORING PRODUCT CULTURE TO CREATE PRODUCTS WITH EXTREME THINNESS AND EXTREME PERFORMANCE, AND ALIENWARE WILL CONTINUE TO SUPPORT E-SPORTS EVENTS TO HELP E-SPORTS PLAYERS HAVE BETTER PERFORMANCE AND BRING A BETTER ATMOSPHERE AND EXPERIENCE.
OF COURSE, ALIENWARE WILL ALSO PROVIDE USERS WITH 7× 24 HOURS SERVICE, 7× 24 HOURS DEDICATED TELEPHONE AND TECHNICAL SUPPORT. IN ADDITION, ALIENWARE NOTEBOOKS ALSO COME STANDARD WITH ACCIDENT WARRANTY SERVICES, AND IT IS ALSO THE FIRST BRAND IN THE INDUSTRY TO LAUNCH A BATTERY WARRANTY EXTENDED FOR 3 YEARS. IN TERMS OF SERVICE EXPERIENCE, ALIENWARE IS ALSO STRIVING TO ACHIEVE THE ULTIMATE.
The PC industry is becoming more competitive, especially in esports. AT THE END OF THE INTERVIEW, MR. WANG LIJUN ALSO REVEALED THE BUSINESS PLAN AND EXPECTATIONS OF DELL AND ALIENWARE IN 2023.
First of all, Mr. Wang Lijun still said very frankly that the market environment in 2023 may not be very good, but from the perspective of products, 2023 will be a big year, that is, ALIENWARE will have many excellent products to the market. In addition, ALIENWARE's x and m series condense the research and development efforts of global and Chinese teams, and ALIENWARE hopes to present the details of product design and the points of consideration to consumers, so that consumers can have more understanding. In addition, Dell has many excellent businesses in the PC industry, including servers, storage and monitors, and Dell will continue to innovate to meet the needs of consumers.
THAT'S ALL FOR THIS INTERVIEW, IN FACT, THROUGH THE RELEASE OF THIS NEW PRODUCT, WE CAN SEE THAT ALIENWARE STILL MAINTAINS AN INDUSTRY-LEADING LEVEL IN PRODUCT STRENGTH, AND THROUGH AN INTERVIEW WITH MR. WANG LIJUN, GLOBAL SENIOR VICE PRESIDENT OF DELL TECHNOLOGIES, WE CAN FEEL THAT ALIENWARE STILL DOES NOT FORGET ITS ORIGINAL INTENTION TO MAINTAIN THE PURSUIT OF ULTIMATE PERFORMANCE AND PAY ATTENTION TO THE REAL NEEDS OF USERS IN THE FACE OF A COMPETITIVE MARKET.