Tencent starts from connecting "people", then connecting "content", to connecting everything; ByteDance, on the other hand, starts from "content", reaches user emotions, and then connects "people". Their head-to-head rivalry is certain.
Tencent's instant social software QQ and WeChat can only have a content relationship after people have a relationship. There were advantages at the beginning, and there are certain advantages now and in the future. However, from people but content limited by limited people, to a certain stage, there must be bottlenecks.
ByteDance's popular products Toutiao and Douyin are all starting from good content, watching, liking, commenting, collecting, and finally following people. The content is relatively massive compared to people, as long as there is good content, I am not afraid of no fans. This model has great potential. Strangers can also like it.
WeChat friend circle strangers can not like, today's headline friend circle strangers can like, from content to people. Can pick up a huge number of people.
I suddenly thought of a scene in "Mermaid" directed by Stephen Chow, where the female leader asked her subordinates to get out, and they really rolled over. The average person leaves quickly with their head down. Stephen Chow dared to let him really get out.
Here you are the rule, you must stick to it; To others, the rule has already broken through the formation of an advantage, and it is likely that it will be a crushing advantage in the future.