First, the basic situation
1.1 Basic information about Meaux, France
In 2017, the town of Meaux had a population of 54,991, ranking 106th in France. Of these, 26,192 were males and 28,139 were females, 4.9% were aged 75 and over, the foreign population was 7,816, the population density was 3,678 per km², and the local population was called Meldois (male) or meldoises (female). In 2018, there were 978 births and 341 deaths in Meaux [1]. The municipality covers an area of 14.95 km² and is famous for its Brie cheese.
Business Economy: Meaux is a regional centre in the Île-de-France region, and the local economic development is jointly handled by the public communities of Île-de-France and the Meaux metropolitan area. Administration, services, information technology, mechanical engineering, food and environmental engineering are the main types of employment in the area. In 2017, there were 3,363 shops in Meaux, including 1,328 in the catering category. Large open commercial blocks are built in the west and south of the city. Environmental affairs in Meaux are the responsibility of the public community to which it belongs. In 2017, there were eight polluters in Meaux.
Agriculture: the Seine-et-Marne department occupies half of the surface area of Île-de-France (12,000 km²) and covers 60% of Île-de-France's 336,000 hectares of agricultural land". The main agricultural areas are Gâtinais and Bassée in the south, Brie (or "Lesbres") between the Marne and Seine rivers, and Goële and Multien in the north.
The agricultural turnover of Seine-Marne is close to 560 million euros, of which two-thirds comes from arable crops (cereals 45%, oilseeds, sugar beets, etc.) and the rest from specialty crops (vegetables, flowers, fruits, etc.) and breeding (5%) [2].
As of 2012, 4,500 cows produce milk for Brie cheese in Seine-et-Marne. Each cow produces an average of 7,500 litres of milk per year, with a high protein content (32 to 33 g/l) and a correct fat content (38 to 40 g/l). The cows are distributed in 85 stables, mainly on dairy farms and in mountainous areas.
Government revenue: In 2018, Meaux had total revenue of €87,932,700, fiscal expenditure of €77,751,800, and total debt of €54,519,400 for the year. In 2014, Meaux's total per capita income was €4,054, of which €2,556 for senior employees and €1,884 for regular employees. In 2016, the unemployment rate for young adults (ages 15 to 64) in Meaux was 16 percent, and 39.6 percent of households were tax-eligible.
1.2 Administrative divisions
Meaux is a commune in the Seine-et-Marne department in the Île-de-France region of France ( number 77284 ) , and it is also a sub-capital of the Seine-et-Marne department. Meaux administers the Meaux District, manages Meaux County, and is also the office of the public community in the Meaux area. The town of Meaux was divided into 10 blocks and implemented a system of neighborhood autonomy.
1.3 History of Meaux
History: Meaux has a long history, during the Gaul period was the center of Merdi activity, and its capital near a meandering river of the Marne, known as Yatinum, became the predecessor of Meaux. After the Roman invasion, two avenues (Paris-Châlons and Boulogne-Troyes) met here, and Meaux became an important commercial market town. In the 3rd century, Santan became the first bishop of the diocese of Meaux. In 486, Clovis I captured Meaux and incorporated it into the Frankish kingdom. In the middle of the Middle Ages, Meaux became the rule of the Count of Champagne, and a Romanesque cathedral was completed in 1083. In 1284, Princess Juana I of Champagne married King Philip IV of France, and Meaux became a French royal territory. During the Hundred Years' War, Meaux was burned down by Henry V.
During the French Wars of Religion, large numbers of Protestants were stationed in Meaux, and in August 1572, the massacre of St. Bartholomew reached Meaux, killing more than 600 Protestants and burning down the mill on the Marne. After the French Revolution, Meaux became a regional administration of the Seine-et-Marne department, and later a vice-provincial capital. The Ulk Canal passes through the west side of Meaux and was cut in 1825; The railway between Meaux and Paris was completed in 1849 with the personal participation of Napoleon III, and later became part of the Paris-Strasbourg railway. During World War I, Meaux was one of the main battlegrounds for the First Battle of the Marne. After World War II, a large number of concentrated residential areas were built in Meaux, and the city gradually expanded eastward, and with the opening of the Île-de-France regional railway line P, it became a satellite city in the east of Paris.
1.4 Construction of Meaux
Located in the eastern part of the Paris basin, Meaux is flat, slightly undulating in some areas, and has an altitude of between 39 and 107 meters, which is temperate maritime in the Köppen climate classification.
The French A140 motorway, the French national road N3 and several Seine-et-Marne provincial roads intersect in Meaux. The Meaux Bus Hub is located in front of Meaux train station, which provides intercity passenger services to Meerun, Torsey, Val de Europe, Disneyland high-speed rail station, Charles de Gaulle Airport and more. In 2016, 64.9 percent of Meaux households owned at least one private car.
Meaux is located on the Paris-Strasbourg railway, which runs the Île-de-France regional railway line P, and the Meaux station is located in the west of the city, and its regional trains to Paris are less than half an hour apart, with a minimum travel time of 25 minutes.
The nearest civil air station to Meaux is Paris-Charles de Gaulle Airport, about 32 km from the center of Meaux.
1.5 Brie de Meaux Brotherhood
Brie de Meaux was created in 1991 and is headed by the Council of Ecumenical Councils, which is made up of farmers, cheesemakers, refiners, merchants, cheese lovers. The Brie de Meaux Brotherhood is made up of 25 members representing the Grand Council.
The mission of the association is to: highlight the cheese that is named Brie de Meaux AOC, defined by origin, vintage, name and special characteristics, in the context of direct consumption and in relation to culinary work; Preserve and restore the custom and link it to the folklore of the French brie and the Île-de-France province; providing nutrition education and promoting cheese through tourism and gastronomy; Quality wines build relationships and act together to promote each other's development.
The purpose of the association is to organize a wide and active publicity using all means of communication, activities and occasions.
Second, the characteristics of industrial resources
Brie cheese: In 1980, Brie de Meaux acquired control of the Appellation d'Origine Contrôlée, which defined the geographical appellation and traditional criteria for this thousand-year-old cheese. The "King of Cheese and the King of Desserts" is the center of many cultural events.
Label Restaurant: A restaurant's qualification for the Brie de Meaux sale rights requires fraternity certification.
Label manufacturers: Cheesemakers who have received the unanimous approval of the Brotherhood will put the Brie de Meaux label on their windows, generally for a period of one year.
Leisure tourism: Saint-Etienne Cathedral, The Boschüll Garden (background music, borrowed books and free loungers), Parc Patis (the largest city garden in France), sailing on the Marne, Bosch Museum, Museum of the First World War, Teatro Luxembourg in the evening with concerts and performances and plays, Brie de Mox House (explore the different stages of Brie cheese production), the Bishop's Palace and much more.
Third, the development model
3.1 Standardized production chain
Brie cheese from Meaux, France, is an AOC-certified product that requires all stages of production in it to be carried out in the same geographical area according to recognized know-how, giving the product its identity. This requires that the milk source, production site, and production technology of Brie cheese have unified standardization requirements.
3.2 Management model of the "Brie de Meaux" fraternity
The French people love cheese very much, and there are many types of cheese. Brie cheese has a long history, high public recognition, high love rate, and the brotherhood came into being to carry out product control, publicity and popularization.
Fourth, learn from experience
4.1 Standardized production
For excellent products, a set of professional evaluation standards should be formed. Grade according to product characteristics to reduce false publicity and product quality failure. At the same time, according to the manufacturer's production specification degree and product advantages and disadvantages, the manufacturer is also managed to a certain extent, and the excellent manufacturer is commended and awarded to improve the overall quality of the manufacturer.
4.2 Professional Organization Supervision
The Bree Cheese Brotherhood commends outstanding restaurants and factories to ensure that products are produced under real-time monitoring. The mainland has a large land and a wide variety of products, and professional organizations can be formed by farmers, experts in different professions, manufacturers, workers and other people in the same field and different occupations to control the products within different categories.
4.3 Professional organization of publicity
The Bree Brotherhood engages in a lot of publicity, builds relationships with wine organizations, and organizes the Chapitre Solennel Festival every year; National Brie Cheese Competition, gold, silver, bronze and other activities. Mainland excellent products can also be selected, so that more excellent products and manufacturers can be recognized by the public.
Agricultural Planning and Design Institute of China Agricultural University
One Village, One Product Research Group
Agricultural Planning Service Platform of China Agricultural University