Modern Express News (Reporter Jiang Zhenjun Wen / Photo) Recently, careful yancheng residents found that the bamboo forest hotel, which has disappeared for 30 years, is in full swing, and this "time-honored brand" connected with the city's historical and cultural bloodline will "re-emerge" on October 30. How is this positioned? What are some of the elements of Old Yancheng? What kind of significance and promotion effect will it have for Yancheng Cultural Tourism? Recently, a Modern Express reporter came to Yancheng Jianjun Road for a visit.
Outside! Bamboo Forest Hotel at the end of the month "re-emerging"
"Old man, when you look at this bamboo forest hotel, is it what we looked like when we were young?" "Really, it opened at the end of the month, we must come and taste it, find the taste of the past!" At 8:00 a.m. on October 25, Aunt Chen and his wife in Wuyou Street, Yancheng, were wandering around Jianjun Road together, and when they saw the once familiar name of the hotel, they came to be interested and stopped together to reminisce, as if they had returned to forty or fifty years ago.
The Modern Express reporter learned that the Bamboo Forest Hotel, founded in early 1950, was once the leader of Yancheng's catering industry, representing the prosperity of Yancheng's catering industry, and its good dishes and popularity have been deeply rooted in the hearts of the people of Yanfu. In the 1990s, the Bamboo Forest Hotel closed down due to urban development needs, and the old site was expanded into bamboo forest commercial city.
The reconstructed Bamboo Forest Hotel is located at Plot 146, Jianjun Road, the most prosperous area in the heart of Yancheng City, which was once the original site of the Bamboo Forest Hotel and bamboo forest commercial city. The reporter saw at the scene that the workers were busy in an orderly manner, and many processes were being carried out to finish the work. From the appearance, it is very modern, and the simple and smooth lines outline the appearance of the building. Entering through the south gate, there are all kinds of old objects and old sets, as if it has traveled back to the 80s and 90s of the last century.
Yancheng Cinema, Yancheng Post Office, Old Steamship Dock, Volkswagen Hotel, China Photo Studio, Tinghu Video Hall, Station Department Store, Shrimp Bran Ravioli, Bamboo Forest Fish Noodle Soup, Wuliang Porridge, Cross Lane... The well-known business scenes, restaurant snacks, merchants and shops in old Yancheng are connected to each other, creating a real-life old neighborhood in the context of the streets and alleys with a sense of age.
"In the past, the Bamboo Forest Hotel was very famous, and when I was young, I used to go to Longgang Town to sell peaches, often passing through the city, but I was never willing to go in and eat a meal." Li Wenwen, a 77-year-old from Fengyang Village, Nanyang Town, Tinghu District, is cleaning up and decorating clutter in the Bamboo Forest Hotel, "Seeing the familiar road name and storefront, very kind, in a few days here opened, I will let my grandson take me to eat, shop around, make up for the regrets of my youth." 」 "
Expert: Yancheng has a new landmark for cultural tourism
"The upcoming Bamboo Forest Hotel, or the best sample of Yancheng's cultural and catering complex, can eat food, taste culture, listen to stories, keep memories, and touch feelings one-stop experience here." Chen Wan, chief designer of Zhulin Hotel, said that as one of the cultural landmarks on Jianjun Road in old Yancheng, Zhulin Hotel is very representative, and it carries the local characteristics of Yancheng's food culture and the humanistic and emotional memory of the city.
In Chen's eyes, the Bamboo Forest Hotel is like a city full of fireworks and "museums." On the one hand, it pays tribute to the regional cuisine of Yancheng, and on the other hand, it also reflects the deepest memory precipitation of generations of Yancheng and its urban life. He said that the first and second floors are based on the background of the streets and alleys in the 1980s, overturning the multi-dimensional characteristics of urban architecture, image memory, street life, etc., and stacking and combining through redesigned art forms, re-grafting, and re-stitching the disappeared urban memory.
"The 're-emergence of the Zhulin Hotel' is a major event that can be recorded in Tinghu Lake and even in the entire history of cultural tourism in Yancheng." Wang Qinghai, a cultural research scholar in Yancheng and deputy director of the Tinghu District Cultural and Tourism Bureau, believes that in the process of planning and construction, the project has clearly defined the positioning of "cultural catering" and is committed to building a cultural, commercial and tourism complex that integrates commercial brands, cultural landmarks, and tourist attractions." What impressed me was that the transformation and upgrading of the 'bamboo forest' was not only in the meticulous 'new', but also in the careful 'old'. Wang Qinghai said that the street scene of the 1970s and 1980s was restored here, and the history carried by Jianjun Road was condensed. The old brands, old crafts and old objects that can be seen and touched by the eyes will surely evoke the memory of the old Yancheng city of the citizens. The "People's Grand Stage", "Intangible Cultural Heritage Exhibition Hall" and "Master Studio" set up here are beneficial attempts to integrate culture and tourism, and will provide citizens and tourists with immersive experiences and interactive participation opportunities.
Xu Zhenghe, a 73-year-old native of Yancheng, has studied local history and culture, and as a member of the Jiangsu Writers Association, he once wrote about "Early In the Bamboo Forest." When I was a kid, I loved eating meat balls, skins and spring rolls. In Elder Xu's memory, the Bamboo Forest Hotel was the highest grade in Yancheng in the past, and due to the limited conditions, he rarely had the opportunity to go in to "eat a big meal", "The banquet that my sister held when she got married in it felt very good, there was a small courtyard in it, there was a corridor in the west, the back kitchen was in the north, and the south was close to Jianjun Road." Elder Xu said that the restart of the Bamboo Forest Hotel is a stroke of the Jianjun Road business circle to enhance the format of the ink, from the perspective of cultural tourism, foreign tourists through this window, you can understand the characteristics, customs and traditional culture of old Yancheng, and promote the development and improvement of cultural tourism in Yancheng.
"The Bamboo Forest Hotel will have a great influence and help to local cultural tourism." Mao Guiming, former director of the Party History Office of the Yancheng City CPC Committee, told the Modern Express reporter that creating an "old brand" with the significance of Yancheng's logo can not only activate the emotional memory of Yancheng people and let people relive the taste of old times, but also retain nostalgia and remember nostalgia, so that those enthusiastic people and wanderers who pay attention to Yancheng and love Yancheng can understand the regional customs and city culture of the old Yancheng while observing the rapid changes and development of Yancheng.