Yu Bin and the laser TV connected their heads

Since August 27, the Cyberspace Administration of China has carried out a special rectification campaign of illegally collecting, editing, and publishing financial and economic information on the Qinglang commercial website platform and the "self-media", strictly punishing a number of website platforms with serious problems in accordance with laws and regulations, and banning and shutting down a number of "self-media" accounts that act as "black mouths", extort and extort money, and have strong social reactions.

Under such high pressure, it is still impossible to deter some self-media that distort the facts and make no mistakes.

The status of LCD TVs cannot be shaken

Yu Bin, who calls himself an Internet analyst, runs his own media "Yu See Column". Let's first look at some of its recent content titles "Revenue growth decline, single product structure, blue moon accelerated decline", "Yunmi's water army began to move", "performance is mixed, GF Securities to solve a lot of problems" and so on, a look at the title is quite intimidating, but a look at the content is a big disappointment, the text throughout is just piled up ignorance, arrogance, people disappointed. No, recently he and laser TV hooked up, false accusations against the development of liquid crystals, completely a "super master" image that knows everything from shampoos and vaccines to LCD screens.

Without any demonstration process, Yu Bin asserted that "laser display technology has great explosive power" and "TCL is anxious because of the rise of laser display". How the truth of the facts, let's first look at the color TV industry recognized by the Zhongyikang data, laser TV in the Chinese market sales of 183,000 units in 2019, 175,000 units in 2020, this year's cumulative to August 134,000 units, and then look at Omdia global data, laser TV share has been ignored by the two decimal places. That is to say, whether the sales of laser TVs are domestic or global, even the fraction of LCD is not counted, even according to the data given by Yu Bin later, "Aowei Cloud Network shows that laser TVs will grow by 133% in 2021", the market share of laser TVs in the Chinese market is only about 0.5%, how can it "have huge explosive power"? These data are not impossible to find, mainly found to make some people sad, not to mention that the data can not be rhythmic, so chose to deliberately ignore. In addition, the use of "growth rate" instead of actual sales, but also to cover up the fact that laser TV sales are insufficient, after all, last year sold 5 units, this year sold 10 units, but also an increase of 100%, it looks like high-speed growth, in fact, this lack of sample growth does not have any representation, as long as a few small numbers can lead to a sharp change in growth rate.

"TCL is anxious because of the rise of laser displays" is even more of a joke, not to say that the sales of laser TVs in the world can be ignored, it is said that Hisense Video itself laser TV sales are also a very small part, far less than LCD sales. There is also the country has also been the LCD screen as a pillar industry development, the National Development and Reform Commission from 2011 issued the "priority development of high-tech guidelines" to December 2020 issued the "Encouraged Foreign Investment Directory" have clarified the development direction of LCD LCD screen, all of which show that LCD screen has broad development prospects, if TCL is anxious about this, it is really more worrying than the sky.

Who is inferior?

LCD screen is a heavy investment, high-tech industry, not the money to build a factory can produce. Over the years, China's display industry is "missing cores and less screens", LCD screens have long been subject to the supply of Japan, Taiwan and South Korea. Later, it is precisely because of the efforts of pioneers such as TCL and BOE after decades of efforts that China's liquid crystal display technology has accounted for half of the world.com. And laser TV, the core component is dmid chip, this chip is equivalent to the LCD TV display, laser light through the DMD chip, DMD surface is covered with tiny rotatable lenses will reflect light by rotating, and finally through the optical path display on the screen, so dmD chip is the core of laser TV. Unfortunately, at present, this DMD chip cannot be produced yet, and can only be purchased from Japan and the United States. And the United States Texas Instruments Company has completed the core design of laser projection, the whole machine manufacturers as long as the design of the appearance and some peripheral optical path design, so there are hundreds of companies in the country to do laser TV, Shenzhen Kexing Building in a building to do laser projection (TV) of small startups there are dozens, 3-5 people can make products.

One is completely intellectual property (LCD screen), one is assembled in the purchase of foreign core components (laser TV), who is inferior to people, at a glance.

Laser display can not become the mainstream

The advantage of laser TV is that it can be made bigger, and the price of LCD TV is lower than the average price per inch, and in the case of higher price of large screen LCD, laser TV does have a higher cost performance. But from the perspective of development, lasers must be a historical elimination. First of all, from the form, what consumers really need is an integrated product that is easy to use, such as washing machines from washing, detaching to double-cylinder washing machines, and then to fully automatic single-barrel washing machines are from the split to the integration; the computer has also been the host, audio, display separate, and now the integrated computer has become the mainstream of the market; even the kitchen hood has also begun to integrate, which is the characteristic of product form changes. In contrast, laser TV, the reflective screen is a reflective screen, the host is the host, and even a plug-in speaker, from the perspective of product development, it is to pull the history of reversing. Secondly, the resolution of the product, as mentioned earlier, the core component of the laser TV is the DMD chip, the resolution of this chip from 2K to 4K has taken more than 10 years, and has not yet solved the problem of 4K cost, in the past process, it is almost impossible for the laser to achieve 8K. The 8K of liquid crystal has long been available, the market acceptance is growing rapidly, how to catch up with the laser? The third is that the brightness of the laser TV is affected by the environment is larger, the viewing angle is also small, slightly deviated from the viewing center point, the color and brightness brightness will decrease, which can be seen horizontally, vertically, obliquely can get a good visual LCD compared to the laser TV has no advantage. Fourth, the so-called diffuse eye protection detection results of laser TV are caused by insufficient brightness, and the brightness of the liquid crystal is lowered, and the detection result will be better than that of laser TV. To take a simple example, the sun is a direct light source, the moon is a reflective light source, although the eyes under the moon will be more comfortable, but nothing can be seen clearly. Laser TV is exactly like this, the brightness is low, so the color, contrast, etc. are not small and liquid crystal has a big gap.

Therefore, from a technical point of view, laser TV can not be compared with LCD TV, if it is only used for office, business and other environments that require large screens, laser TV is a good choice, but for families, want to see realistic, vivid colors, LCD is the right choice.

epilogue

As of August 2021, according to Zhongyikang's monitoring sales, the sales of large-screen LCD with 70 inches and above were nearly 1.4 million units, an increase of 80% year-on-year, while the laser was only 34,000 units, an increase of only 30% year-on-year. This gap reflects the increasing maturity of consumers, and most consumers are able to make the right choices. Therefore, with the sales of more than 30,000 units, the laser has defeated TCL, making TCL anxious for the display, which is just a fool's dream.